The Digital Ring

Now that we’ve got a shiny new website, it’s only right that we reintroduce ourselves. 🤝 Check out the new & improved link in our bio to learn more about us!

Summer is in full swing, which means we’re going on vacation! 😎 Okay, not really. But we are taking a couple days for our annual TDR retreat! Next week, we’re headed to the lake house for two days of team building and fun in the sun. 🏖️ We’re super excited to get the whole crew together IRL — and just as stoked to share some highlights here on socials. Stay tuned as TDR takes on the lake!

We've been quiet on socials lately, but with good reason -- we've been busy bringing home the gold! 🥇 Our journey with UNRL and owner Michael Jordan began with a bold vision and led to incredible success, crowned by winning four gold Telly Awards! 🏆✨ Michael dreamed big with the launch of the revolutionary “Golfer’s Track Suit” in the new “Stealth Black” colorway. From July to October, we worked hand in hand to craft an unforgettable story featuring Christopher McDonald (aka Shooter McGavin from Happy Gilmore), Bachelorette Michelle Young, and Minnesota Vikings stars TJ Hockenson, Garrett Bradbury, and Harrison Philips. The Stealth Black Golfers Track Suit video debuted on Black Friday, quickly becoming the most successful non-collaborated video in UNRL’s history. The overwhelming praise led Michael to transform it into a 30-second Super Bowl ad, aired in Minnesota, Iowa, the Dakotas, and parts of Wisconsin. The pinnacle of this project was our submission to the prestigious Telly Awards, where we won gold in all four video categories we entered (Branding, Comedy, Beauty/Fashion/Shopping, and Use of Comedy)! Competing against giants like ESPN, MTV, and National Geographic, our success was a testament to the power of vision and collaboration. From a dream in July to a Super Bowl commercial in February and a four-time gold Telly award winner by May, this project has been a remarkable journey. Watch the full ad and witness how a dream transformed into an award-winning reality. #UNRL #SuperBowl #TellyAwards

What does good interview lighting look like? Ever wondered why some interviews just ✨pop ✨ on screen? It’s all about the lighting setup! 💡 Good interview lighting is bright but balanced, highlighting the subject's features while creating depth and warmth. 🌄 It makes your interviewee look their best and keeps viewers engaged. First up, the key light. This is your main light source, shining from the front at a slight angle, giving the subject a well-lit and flattering look. This is the star of your lighting setup! ⭐ Next, the back/hair light. This light comes from behind, adding depth and separating the subject from the background. It gives that professional edge by creating a nice halo effect around the hair and shoulders. 😇 Lastly, we have the practical lights. These are the everyday lights in the scene, like lamps or ceiling lights, which add a touch of realism and warmth to your setup. They make the whole scene feel more natural and inviting. 🛋️ Want to master the art of interview lighting? Learn more about our video production services at https://lnkd.in/eeA55bf2 #VideoProduction #LightingTips #TheDigitalRing

As Google Universal Analytics takes its final bow, are you ready for the big shift? Dive into our latest blog where we decode what the "Great Google Universal Analytics Extinction" means for you and how to smoothly transition to GA4: https://lnkd.in/g2_-CT3e

CultureCon 2024 is returning to Madison this August — and we’re thrilled to announce that we will be attending! The best part? We want you to join us! Use our code ‘TDR20’ or use this link for 20% off your ticket purchase: https://lnkd.in/gYVjEqnw CultureCon, as you may have guessed, is all about the latest developments in improving workplace & employee culture. Find great networking opportunities, participate in workshops, and walk away with the best tools for creating a workplace your employees love. See you there! 👋 #CultureGeeks

The wait is finally over, the reveal is here… 🎉WE’VE GOT A BRAND NEW WEBSITE! 🎉 It’s been all hands on deck for the past several months as our incredible crew has lovingly revamped The Digital Ring’s website to better reflect our services, clients, and personality. So much energy, care, and most importantly, love, has been poured into this new site, we just can’t do it justice in a single post. We encourage you to check it out for yourself at thedigitalring.com — we’ll see you there!

Last fall we had the privilege of spending an entire day at the Aldo Leopold Foundation, capturing footage and getting to know the amazing people at their Indigenous Peoples' Day event. These photos & videos tell a story about this incredible day -- but they also help bring life to the foundation’s website, which launched earlier this year.

We’re getting closer to our big reveal…think you know what it is? 😉 These snazzy new graphics play a pretty big part. Stay tuned!

We’ve been hiding something… 🫣 Something pretty cool has been in the works these past few months. That’s all we can say for now, but stay tuned — you won’t want to miss this! 👀