The EGC Group

Happy Birthday to the one and only Ernie Canadeo! 🎂🎉 Today, we celebrate the founder and chairman of EGC Group, the driving force behind our success. From his early days at RCA Records to building EGC into the powerhouse it is today, Ernie's leadership and vision have shaped us into a team of talented professionals. Here’s to you, Ernie! 🍕🍻 May this year bring you even more amazing adventures, great music, and wonderful memories. We’re proud to have you at the helm!

Early next week, YouTube will change how views in its popular Shorts format are counted. EGC explains what you need to know.

Do you know when and where to bid on brand terms? 🔍 While organic search is often the “go to” choice, there are key moments when brand bidding is the right move. These include: 👉 Reputation Management: Guide users to the right page for resolving concerns or complaints. 👉 Promotions with a Specific Time Limit: Get your “limited time only” offers seen quickly and effectively. 👉 New Products: Boost visibility for new products that aren’t discoverable through organic search. 👉 Genuinely High Competition: Pay for ads during peak buying seasons, like holidays, and save with organic search after. Make sure you're choosing the right approach at the right time! More on our blog. ↓ https://lnkd.in/gYbb6Y79

The National Collegiate Athletic Association (NCAA) basketball tournament—better known as “March Madness”—is upon us. Where television ads are concerned, 2025 is breaking records. EGC explains.

The rise of "faceless" content creators is reshaping brand promotion. With a focus on authenticity, cost savings, and reputation protection, anonymous creators offer valuable advantages over traditional influencer marketing. 👉 Brand Visibility Focus: Content creators emphasize brand, not personality. 👉 Authenticity: 86% of consumers prioritize authenticity in advertising. 👉 Anonymity Advantage: Content creators work without the pressures of maintaining public personas. 👉 Cost-Effective: Subscription models make content creation affordable for brands. 👉 Reputation Protection: No risk of negative press for anonymous creators. Discover how this new approach can elevate your brand’s visibility while keeping costs low and authenticity high. Want to leverage anonymous content creators for your brand? Read the full blog here: https://lnkd.in/g9Y7qD-K #ContentCreation #AnonymousCreators

The EGC Group is proud to announce CareFirst Urgent Care, a leading provider of walk-in healthcare services, as its latest healthcare client. ↓ https://lnkd.in/eqsaWf2W

The EGC Group was recently named as recipient of the prestigious 2025 PR Campaign of the Year Award from Public Relations Professionals of Long Island (PRPLI) for efforts dedicated to the Detective Jonathan Diller Scholarship Fund.

Vaughn College of Aeronautics and Technology is soaring to new heights! 🚀 Check out a behind-the-scenes glimpse of the EGC Content Studio’s latest social media shoot, where we had the pleasure of working closely with faculty and students to showcase the vibrant spirit of this amazing school.

In a world where online shopping continues to rise, brick-and-mortar stores have an undeniable advantage when they focus on personalized, community-driven experiences. Want to know how to stand out in 2025? Dive deep into the power of the in-store experience and discover how brands like Barnes & Noble are leading the way: https://lnkd.in/g5UBgJW9 #RetailStrategy #InStoreExperience #CustomerEngagement

In today’s market, it’s not just about transactions—it’s about building authentic, lasting connections with your customers. Modern consumers expect: 👉 Hyper-Personalized Experiences: Tailor your approach with AI and data to meet unique needs. 👉 Automated Loyalty Programs: Offer seamless, real-time rewards and a smoother customer journey. 👉 Sustainability Focus: Align with values that matter, like eco-friendly practices and reduction of waste. The key to long-term loyalty? Creating memorable experiences that resonate on an emotional level. Read the full blog to learn how adapting to these trends can help you keep customers engaged and loyal. https://lnkd.in/g4F29ms4