Enterprise Center at Salem State University

This insight into your potential customers helps you understand potential customers' needs and desires. Psychographics also help you to connect with your customers on a more personal level by understanding their interests and lifestyles.

It takes time to create a thorough and thoughtful interview process that works for both the employer and the candidate. Having a system in place will save you time and money when a position needs to be filled unexpectedly, or when your business starts growing and you need to add to your team.

Whether you’re selling goods or services, customers are needed to keep your business not just afloat, but successful. Earn more customers by offering discounts, emphasizing customer service, building a network and utilizing online reviews.

At its most basic level, marketing means attracting attention to what you sell. If they don’t know what you’re selling, customers can’t buy it. Market your business to appropriate audiences with clear information about what you’re doing, selling and creating.

It’s vital that both customers and employees are happy with your company, and in 2024 company culture is essential to business development and success. Why is it so important? Read our latest blog to find out more.

This attorney-led crash course for Small Business Owners will teach the essentials of common business contracts. It will cover what is needed to make a contract legally enforceable and describe situations where a small business owner should have a contract in place. This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development. Register today! https://lnkd.in/eUPy3V_s

Watch Charlene Peña, Chief Empowering Officer, Woven Royal's feature on Chronicle, Channel 5 News. Charlene Peña was the winner of our 2019 Business Plan Competition at the Enterprise Center. Congratulations on all your accomplishments!

Register online today to attend our free Grant Writing Workshop. Learn how to craft a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for. Participants will have access to a custom grant tracker spreadsheet and learn how to use it for annual grant strategy planning. Beginner and intermediate grant writers are encouraged to attend this lively workshop. Register Here: https://bit.ly/3XEaJCW

Measuring how your systems perform is called benchmarking. This includes things like calculating how fast your system works, how efficiently you’re performing routine tasks, or how supplies are maintained and inventoried.

Social media marketing is one of the leading tools to increase brand revenue in 2024. With 55% of shoppers shopping directly through social media, how can you make it easy for consumers to go from scrolling to shopping? Read our latest blog to find out how to use this valuable tool to your advantage. https://bit.ly/4f21nYO