The Fratelli Group

Sometimes it’s the everyday products, when branded right, that become the most iconic. Through thoughtful design, storytelling that resonates and tapping into an aesthetic that appealed to younger, decor-savvy audiences, Quiet Town has built an iconic brand presence for their shower curtains.   Learn more: https://lnkd.in/gqFj2miw

Facebook’s new redesign shows a shift in focus: Gen Z cares about entertainment and community, not just social connections. The new “local” and “explore” pages both emphasize these shifting preferences and aim to help Facebook compete with platforms like TikTok and Instagram. For brands on the platform, visually engaging and locally relevant content could be the key to capturing younger audiences.   Read more about Facebook’s new look: https://t.ly/D9yXA

VP Kamala Harris joined the "Call Her Daddy" podcast to connect with young, female Americans — a group less likely to watch traditional news. The takeaway for communicators: to reach key audiences, meet them in the media spaces they frequent.   Learn more here: https://lnkd.in/eXCCCV3N

Gen Z is flocking to horror movies for a shared thrill. Why? Creating communal experiences — like “M3GAN’s” viral social media campaign — and emphasizing the shared experience of in-theater scares is driving engagement with younger audiences.    Read more about horror’s recent box office success: https://lnkd.in/gbGXhEZp

Owning the Narrative: A well-timed, witty response to criticism can quickly re-center a brand as the main character in the story. After a jab toward Spirit Halloween on “Saturday Night Live,” the brand quickly went to social media, using humor to turn the story into a PR win.   Read more: https://lnkd.in/e2dD4RsM

Americans’ news habits have changed dramatically in the 21st century — including an overwhelming turn to digital devices.    Want to learn more about how Americans are consuming news today? Check out the latest trends from Pew Research Center: https://lnkd.in/ggJfyUki

Watch Fratelli's take on summer 2024 as the "season of reclaiming." From pop music to politics, we explore how to reshape the narrative around ideas and phenomena already deeply rooted in the cultural zeitgeist.

Khao Kheow Zoo is trademarking viral baby hippo Moo Deng to protect her image and ensure the zoo — not third parties making t-shirts or gag gifts — benefits from her fame. In a digital age where internet sensations can quickly take on a life of their own, the move is a key example of how to balance viral success with your organization's overarching brand and mission.   Read more: https://lnkd.in/eCAhv4gJ

Check out our latest video on what communicators can learn from Taylor Swift.

The rise of analog technology’s popularity — like vinyl records, print newspapers and flip phones — is more than nostalgia or a “retro” fad. It signals a growing demand for more thoughtful, tangible and personal engagement in a world overwhelmed by digital content.   Read more via Vox: https://lnkd.in/eTZWQdE3