The Friedman Group, LLC

Do you want your content to sound just like your competitors? Of course not! With the rise of AI, many people create copy using the same prompts, leading to marketing copy that all sounds the same. But, there's a way writers can use AI models to optimize their time and still maintain their human, empathic advantage. Brad's guest this week, Nick Usborne, explains how on the newest episode of The Digital Slice podcast. Nick Usborne is a pioneer in the craft of digital copywriting. He's worked with clients like Apple and Citibank and won 15 awards for his work. He does live training for companies like Disney and offers online training to students in 97 countries. His latest course, "Futureproof Copywriting" moves copywriting into the future by demonstrating how writers can combine AI with their own Emotional Intelligence to differentiate themselves. Listen to learn Nick's methods for harnessing the power of AI without losing the human touch. Available now wherever you get your podcast, or here: https://lnkd.in/gXfFUBhT

It's a very scary episode of The Digital Slice podcast, all about a business owner's worst nightmare—getting hacked! Close out October—Cybersecurity Awareness Month—with this chat with cybersecurity expert Amir Sachs. Amir is founder and CEO of Blue Light IT. He's a renowned cybersecurity expert who provides guidance to small and medium-sized companies worldwide and the author of two Amazon Best-Sellers on the subject. Amir and Brad discuss all things cybersecurity, from the ever-changing landscape of cyber attacks to the way we've changed how we store data. Don't miss his extremely important advice! Available now wherever you get your podcast, or here: https://lnkd.in/gXfFUBhT

Are you looking for a different way to market your firm and help potential clients get to know you, so they feel comfortable and prepared to work with you? Try being on a podcast! On today's episode of The Digital Slice podcast, Brad welcomes Josef Schinwald, CEO of Guest Experts On Air, an elite podcast booking agency. Josef works with entrepreneurs, solopreneurs, brands, and thought leaders who are driven to be unique and make a contribution, and guides them through the process of getting booked on high-end podcasts. Josef offers his best insights and advice on everything from how to differentiate yourself from other potential guests to using podcast appearances to enhance your public persona and brand, and even how to deal with the anxiety of public speaking. Listen now on your favorite podcast platform or here: https://lnkd.in/g2u5cm5z #podcasting #marketing #thoughtleaders #businessgrowth #smallbiz

"Humans have personalities and all of these things. So why can't we just think of them as connections ultimately? And it's the opportunity for you to connect with these connections in a way that is almost conversational." If you stop thinking of humans as "leads," you open up the possibility of marketing that's more about connection and conversation! Tamika Carlton shares a lot of wisdom on this episode, listen to the full episode here 🎧: https://lnkd.in/gXfFUBhT

Dialogue, not pitches. Connections, not leads. Marketing consultant, SEO and Communications expert—and relationship coach!— Tamika Carlton joins Brad this week on The Digital Slice with an important reminder: you're marketing to humans! Tamika takes the experience she gains working with couples into her work with entrepreneurs, helping them attract quality leads with a relationship-centered approach to authentic communications that propel revenue growth. There are a lot of great insights in this quick episode that will help you attract and build client relationships. You can find it on your preferred podcast platform or here: https://lnkd.in/gXfFUBhT #relationshipmarketing #smallbiz #authenticmarketing #inboundmarketing #digitalmarketing

"When I start to think about media, I look at it as a transference of information from one person to another, through different mediums." Through that lens, you easily understand what Gresham Harkless means when he says we are all media companies. https://lnkd.in/gXfFUBhT

You are a media company. Yes, you. That's the motto of Gresham Harkless, this week's guest on The Digital Slice podcast. He points out that media is all around us, it's everywhere, and so you—and all your company's employees— make up a media company. Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media, a digital marketing agency that provides web design, website support & SEO services, and CBNation, which creates blogs, podcasts, and videos to help the business community succeed. Listen for his great advice on distributing tasks based on strengths and his 3 questions to ask before creating a marketing strategy—which might be different from the questions you started yours with. The latest episode of The Digital Slice is on all podcast platforms or here: https://lnkd.in/gXfFUBhT #marketingstrategy #SEO #media #content #businessgrowth #smallbiz

Only 5% of the B2B audience is ready to buy right now, and that means establishing thought leadership is key to getting the others ready to buy. Find out more on B2B marketing from Moira Vetter on the new episode of The Digital Slice: https://lnkd.in/g2u5cm5z

Does B2B marketing have to be buttoned-up and "professional", free from personality? Is it just a boring category? 😴 Moira Vetter, this week's guest on The Digital Slice, says some of the most interesting people she's ever met are B2B CEOs and execs. They are people who are interested in changing the world. Moira is the Founder & CEO of Modo Modo Agency, a full service integrated marketing firm. She got her start in B2B and she's sharing some really great insights on a category that she thinks gets a bad rap. Hear all about that and more on the newest episode of The Digital Slice podcast now, on any podcast platform or here: https://lnkd.in/g2u5cm5z #B2B #marketing #businessgrowth #smallbiz #digitalmarketing

Nobody waits for a slow-loading website anymore, so choosing the right hosting platform makes a big difference. Peter Guirguis shares his best tips for small businesses in the new episode of The Digital Slice: https://lnkd.in/g2u5cm5z