The Friedman Group, LLC

We're sticking with the branding theme this week with an all-new episode of The Digital Slice podcast. After all, branding is the heart and soul of your company, so it's worth spending more time to think and learn about building your brand. This week Brad is joined by Alison Richmond, SVP of ClearEdge Marketing, another lover of data. Alison has led marketing teams for more than a decade with a commitment to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects. Listen in as we discuss how your branding must go beyond visuals, communications, and platforms, and come from a place of authenticity to reflect the experiences people have with your business or firm. Find the newest episode of The Digital Slice podcast now on any podcast platform or here: https://lnkd.in/g2u5cm5z #brand #branding #lawfirm #smallbusiness

What is branding? It's more than a logo It's not the same as marketing Linda Fanaras, Brad's guest on The Digital Slice, describes it best as the emotional connection your business forms with an audience. The feelings and opinions they develop when you come to mind. Linda is the founder of Millenium Agency—a B2B brand development and marketing strategy firm. She's also an author and the host of the B2B Brand 180 Podcast. An expert in identifying what unique qualities set businesses apart and contribute to the building of a strong brand, her insights are valuable to all business owners. Listen now on any podcast platform or here: https://lnkd.in/g2u5cm5z #brand #branding #content #contentstrategy #businessgrowth

If, as a busy professional services provider, you regularly skip conversations on business growth because they are full of jargon, best practices that will change soon after, and suggestions that you just don't have time for, don't do that with the latest episode of The Digital Slice! Brad and guest David St. Germain have a great conversation about some of the simple things within David's 4 Pillars of Business growth that really do make a difference for your business, and they're simpler than you may think! David St. Germain is a business expert whose entrepreneurial journey started when he was 18. He's experienced the highs and lows of business ownership. After experiencing tremendous growth in his last endeavor, David has shifted his focus to growth consulting for companies that want to grow their business fast. Learn the 4 Pillars, take notes on their advice, and prepare to grow your firm in a sustainable way from this latest episode of The Digital Slice, out now on your preferred podcast platform or here: https://lnkd.in/g2u5cm5z #businessgrowth #sales #leadgeneration #professionalservicesprovider #podcast

"When we utilize the lead generation form, they're going to reward us for that by giving us probably a better cost per lead." This is your 🪧sign to take advantage of the lead gen offerings from Meta and convert more followers to clients for your firm. Learn more on The Digital Slice podcast: https://lnkd.in/g2u5cm5z

You've got tons of followers on Facebook and Instagram, but are they actually clients? How do you convert them? This week's guest on The Digital Slice, Hannah Balliet, is full of actionable tasks to develop lead generation on your social media accounts and convert those followers into customers. Hannah is the director of communications and teaching at Ugly Mug Marketing. She brings the knowledge gained from launching over 4,000 social media campaigns to private clients and social media masterclasses, teaching clients how to use social media to scale their business, generate leads, and achieve results. There are great ideas you can easily implement for your firm, so be sure to listen to this episode! Find it on your favorite podcast platform or here: https://lnkd.in/g2u5cm5z

Are you ready for some straightforward advice on content, AI, GA4, and more? This week's episode of The Digital Slice is just what you need! Brad welcomes Jesse Ringer, founder of Method + Metric—an SEO agency built out of Jesse's passion for progression, creativity backed by data, and the democratization of tech. Method + Metric is focused on connecting data and people in an ethical and forward-thinking way, and Jesse is ready to share that knowledge with our listeners. If you're developing a content strategy, confused by some of the data GA4 is presenting, or curious about SEO, tune in today. Listen to the end for a special offering for The Digital Slice listeners from Jesse and Method + Matric! Available now on any podcast platform or here: https://lnkd.in/g2u5cm5z #SEO #content #AI #GA4 #contentstrategy #contenttools

"Fundamentally, marketing is about reaching the right person with the right message at the right time. That's never changed." Digital or otherwise, it's the fundamental truth of marketing. Find out what guest Sam Tomlinson says about how to reach that person, on this episode: https://lnkd.in/g2u5cm5z #digitalmarketing #marketing #marketingstrategy #podcast

There's a lot of re-education going on in marketing these days—for marketers and clients. From the lie of single-point attribution to the limits imposed by regulations, it's not the same digital landscape as it was 20, or even 10 years ago. This week on The Digital Slice podcast Brad and guest Sam Tomlinson go deep into what you need to know and share. Sam is EVP at the global performance marketing and digital agency Warschwaski and an instructor at Hopkins in Georgetown, where he teaches paid media, direct-to-consumer finance, and growth marketing strategy classes. He sees it from all sides and knows what's changed and what will always remain the same. Listen to The Digital Slice now on any podcast platform or here: https://lnkd.in/g2u5cm5z #SEO #digitalmarketing #multichannelmarketing #businessgrowth #marketingstrategy

How long does a digital audit take? Will it become yet another task taking away from actually meeting with clients and serving them? Professional service providers already have a lot on their plates, so it's easy to let this slip through the cracks. But, a digital audit gives information that saves you time in the long run, so it's worth your attention. Cynthia Krantz with a good overview ⬇️; check out the rest of her advice on the full episode of The Digital Slice: https://lnkd.in/g2u5cm5z

⏰ Is it time for a digital audit? Find out from the latest episode of The Digital Slice podcast! Cynthia Krantz, founder and president of Mezzo Creative LLC, a social and digital media agency, joined Brad to discuss the importance of giving your digital efforts a closer look. Hear her explanation of why digital audits are vital, and listen closely for her walk-through of everything you should include. Mezzo Creative LLC, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel. Cynthia has served as project manager on campaigns for Nike, Aspen Dental, Vinfast Auto, and more—giving her valuable insights and experience in what it means to have a strong digital marketing strategy. Find The Digital Slice on your preferred podcast platform or here: https://lnkd.in/g2u5cm5z #SEO #SocialMediaMarketing #DigitalAudit #digitalmarketing #businessgrowth