Hartman Group

Now published: "Health Benefits 2024: From Energy to Immunity" A companion study to our longstanding Health & Wellness research series, this report is distinctly focused on how consumers leverage functional foods/beverages and supplements to support their nuanced approaches to health — and where brands can step in to meet their evolving needs. The report offers targeted insights and actionable recommendations across consumers’ top eight health priorities: weight, sleep, energy, emotional health, beauty, gut health, cognition and immunity. Get a sneak peek inside the report here: https://ow.ly/lWw850TCvue

Are you among the 29% of consumers who say they need a treat on a regular basis? While indulgence is a key attribute among multiple snack categories, you might be surprised to see how consumers' top five sweet snack selection attributes rank: https://lnkd.in/gmyapftE Want more insights like this? We've got a full report on the balance between intent and indulgence: https://lnkd.in/gdrd6jRy

Don't forget to join us this Wednesday for a look inside our recently-published Health Benefits 2024 study! Register for free here: https://ow.ly/FjRM50TOFpG

Would you try your afternoon coffee with a dose of paraxanthine? Consumers are persistent in their search for ways to maintain energy, alertness and focus without common caffeine side effects like jitters, disrupted sleep or digestive issues. Rarebird's Px (paraxanthine) coffee highlights the growing demand for functional products that address multiple health priorities while also fitting seamlessly into consumers' daily routines. https://ow.ly/YbVt50TOEmQ According to our new "Health Benefits 2024" study, 73% of consumers managing energy are also managing sleep, reflecting the interconnected (and cyclical) nature of these needs. 44% of consumers are interested in finding new functional foods/beverages to support their energy needs, so innovations that balance efficacy and with non-negotiables like taste, minimal processing and affordability are likely to resonate. Check out our latest report for more key insights and recommendations: https://lnkd.in/gqjEm_cs

Luxury fruit may finally be cracking into the U.S. market thanks to trends like the relentless pursuit of quality, purposeful indulgence, better production and more. Read our latest article for insights on what’s driving demand for premium products beyond the produce department: https://ow.ly/VJ9i50TNXOm

Snacking has become an integral part of our culture, accounting for half of all eating occasions. Davey McHenry continues the Forum by exploring the correlation between consumers' intentions and their indulgences, examining healthy snacking behaviors alongside the contents of their pantries. #ELF24

A new study has linked certain gut bacteria to food addiction in both mice and humans. The researchers also noted that taking certain prebiotics (lactulose and rhamnose) helped increase the presence of a strain of “good” bacteria called Blautia, which led to improvements in food addiction in mice — pointing to potential benefits for humans as well. Consumers have become increasingly aware of the connection between gut health and other dimensions of health, from mental wellbeing to weight management. According to our new "Health Benefits 2024" report, 60% of consumers are actively taking steps to manage their weight and, among those consumers, 51% are ALSO managing gut health. Key takeaway: Whole, real and functional foods are among the top products used by consumers to manage both gut health and weight. As such, probiotic- and prebiotic-rich products that are are grounded in real food values and specifically targeted to weight loss will likely broaden the reach of gut-health products while continuing to enhance the connections consumers make between digestion and weight loss. https://ow.ly/zisu50TJ1Qi

Sugar reduction is a key interest in beverage consumption among consumers. You can listen to the fantastic panel discussion we had on the topic via the Food Navigator link below.

Join us October 23rd for a look inside the top health benefits driving growth in the CPG industry! 88% of consumers are actively taking steps to address at least 1 of 8 key health benefits, with an average of 3.7 benefits being addressed per person. This free webinar will provide a sneak peek at key insights from "Health Benefits 2024" and highlight opportunities for brands and products to support consumers' targeted needs for functional foods/beverages and supplements. Register here: https://ow.ly/Zw1q50TJ11Z

The holiday shopping season is right around the corner, and food inflation continues to impact how and where people grocery shop. How will you navigate shopper perceptions of inflation and value as these trends evolve early next year? Our seasoned quantitative analysts can help you translate complex data into concrete opportunities. Let's chat about your objectives: https://lnkd.in/g7ajYP98