Hartman Group

Hartman Group

Market Research

Bellevue, WA 4,022 followers

Helping you understand not only what consumers say and do, but how they feel.

About us

For over 25 years, The Hartman Group has been a recognized thought leader on demand-side trends in the food industry. We are 100 percent focused on the food and beverage marketplace. Our expertise ranges from how the smallest nuances of product design affect your product’s ability to grow to devising portfolio strategies that maximize sustainable, demand-led growth. We have advised some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights and innovation. Our approach is always highly customized to each client’s strategic interests and corporate culture. We never force-fit stock solutions, as we realize there are many paths to growth. We look forward to helping you find yours.

Industry
Market Research
Company size
11-50 employees
Headquarters
Bellevue, WA
Type
Privately Held
Founded
1989
Specialties
Consumer Insights, Custom Market Research, Qualitative Research, Consulting, Consumer Trends, Cultural Trends, Strategic Growth Consulting, Eating Occasions Analysis, and Quantitative Surveys

Locations

Employees at Hartman Group

Updates

  • View organization page for Hartman Group, graphic

    4,022 followers

    Now published: "Health Benefits 2024: From Energy to Immunity" A companion study to our longstanding Health & Wellness research series, this report is distinctly focused on how consumers leverage functional foods/beverages and supplements to support their nuanced approaches to health — and where brands can step in to meet their evolving needs. The report offers targeted insights and actionable recommendations across consumers’ top eight health priorities: weight, sleep, energy, emotional health, beauty, gut health, cognition and immunity. Get a sneak peek inside the report here: https://ow.ly/lWw850TCvue

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  • View organization page for Hartman Group, graphic

    4,022 followers

    Would you try your afternoon coffee with a dose of paraxanthine? Consumers are persistent in their search for ways to maintain energy, alertness and focus without common caffeine side effects like jitters, disrupted sleep or digestive issues. Rarebird's Px (paraxanthine) coffee highlights the growing demand for functional products that address multiple health priorities while also fitting seamlessly into consumers' daily routines. https://ow.ly/YbVt50TOEmQ According to our new "Health Benefits 2024" study, 73% of consumers managing energy are also managing sleep, reflecting the interconnected (and cyclical) nature of these needs. 44% of consumers are interested in finding new functional foods/beverages to support their energy needs, so innovations that balance efficacy and with non-negotiables like taste, minimal processing and affordability are likely to resonate. Check out our latest report for more key insights and recommendations: https://lnkd.in/gqjEm_cs

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  • View organization page for Hartman Group, graphic

    4,022 followers

    A new study has linked certain gut bacteria to food addiction in both mice and humans. The researchers also noted that taking certain prebiotics (lactulose and rhamnose) helped increase the presence of a strain of “good” bacteria called Blautia, which led to improvements in food addiction in mice — pointing to potential benefits for humans as well. Consumers have become increasingly aware of the connection between gut health and other dimensions of health, from mental wellbeing to weight management. According to our new "Health Benefits 2024" report, 60% of consumers are actively taking steps to manage their weight and, among those consumers, 51% are ALSO managing gut health. Key takeaway: Whole, real and functional foods are among the top products used by consumers to manage both gut health and weight. As such, probiotic- and prebiotic-rich products that are are grounded in real food values and specifically targeted to weight loss will likely broaden the reach of gut-health products while continuing to enhance the connections consumers make between digestion and weight loss. https://ow.ly/zisu50TJ1Qi

    Good news for gut health industry as bad gut bacteria linked to obesity

    Good news for gut health industry as bad gut bacteria linked to obesity

    foodnavigator.com

  • Hartman Group reposted this

    Sugar reduction is a key interest in beverage consumption among consumers. You can listen to the fantastic panel discussion we had on the topic via the Food Navigator link below.

    View profile for Elizabeth Crawford, graphic

    Senior Editor -- FoodNavigator-USA at William Reed Business Media Ltd.

    I recently had the pleasure of moderating a conversation of #sugarreduction in #beverages, including insights around #functionalbeverage trends. Our panel of experts, including Melissa Abbott, Heather Herring, Matt McLean, and Michael Fedele, shared to what extent marketing should focus on #sweeteners and what claims best resonated with consumers, the potential for technology and sweet proteins to reduce sugar, how to balance cost management and consumer price sensitivity and whether reducing sugar is enough, or if consumers want beverages with more benefits. You can watch the webinar on demand for free here: https://lnkd.in/eYMx3CRe And you can check out highlights from the event here: https://lnkd.in/g2PWv35J #beveragenews #beverageindustry #sugar #functionalbenefits

    Watch on demand: Innovating low- and no-sugar beverages that meet function & flavor

    Watch on demand: Innovating low- and no-sugar beverages that meet function & flavor

    foodnavigator-usa.com

  • View organization page for Hartman Group, graphic

    4,022 followers

    Join us October 23rd for a look inside the top health benefits driving growth in the CPG industry! 88% of consumers are actively taking steps to address at least 1 of 8 key health benefits, with an average of 3.7 benefits being addressed per person. This free webinar will provide a sneak peek at key insights from "Health Benefits 2024" and highlight opportunities for brands and products to support consumers' targeted needs for functional foods/beverages and supplements. Register here: https://ow.ly/Zw1q50TJ11Z

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  • View organization page for Hartman Group, graphic

    4,022 followers

    The holiday shopping season is right around the corner, and food inflation continues to impact how and where people grocery shop. How will you navigate shopper perceptions of inflation and value as these trends evolve early next year? Our seasoned quantitative analysts can help you translate complex data into concrete opportunities. Let's chat about your objectives: https://lnkd.in/g7ajYP98

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