The Headline Project

When people trust your PERSONAL BRAND as a celebrity, you are: • 6x more likely to benefit from consumer loyalty 🤝🏼 • 7x more likely to command a premium price🤑 • 8x more resilient when recovering from a crisis💪🏾 Your personal brand is much more complex than most people imagine. It’s the clothes you wear, the way you type, your vocabulary, your interactions with fans, your interactions with other athletes and brands, and even more. Getting people to trust your personal brand can be the difference between 15 minutes of fame and a sustainable, long-term career. Get started at the-headline-project.com

Beautiful people are • Viewed as healthier🏋🏽 • More persuasive🫵🏽 • Perceived as more likable😊 • Perceived as more trustworthy🤝🏼 • Viewed as more competent📈 As someone in the spotlight, you can understand why you want those perceptions on your side (especially if you’re in a contract year). There is no downside to being beautiful. So let’s make it happen.✨ Together, we create identity guidelines for you and your brand. Your image is a fundamental part of your brand. We focus on creating you an aesthetic that shows the world your ideal you. Contact theheadlineprojectllc@gmail.com to get started.😍

Whether “fair” or not, brands have terminated endorsement deals or affiliations when athletes’ off-the-field conduct is called into question. Brands understandably have to protect their own reputations, but this often makes a bad situation worse for athletes. In most cases, regardless of fault, rehabbing their reputations is paramount so they can continue to secure lucrative deals off the field, and sometimes even on the field. The Headline Project works with professional athletes at all stages of reputation management, from taking proper precautions to rebuilding reputations. We work with our athletes on everyday movements and interactions that affect their reputations, optimizing the way the public perceives them and enhancing their images to ideal authenticity. We are the only firm of our kind. Schedule an appointment with us today by reaching out to theheadlineprojectllc@gmail.com.

Leagues have policies in place to govern player conduct. Endorsement deals with athletes give brands a way out if the athlete’s decisions reflect poorly on the brand. Behavior is a game changer. The Headline Project manages the risks professional athletes face and helps maintain and build up their reputations from any starting point. Learn more at the-headline-project.com

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LinkedIn offers insights into the factors that influence the value and impact of athlete endorsements… These insights reinforce the value of the work we do at The Headline Project. ATHLETE’S POPULARITY & REPUTATION “Popularity alone is not enough. The athlete also needs to have a positive and consistent reputation, both on and off the field. A scandal, controversy, or poor performance can damage the athlete’s image and credibility, and consequently, the endorsement’s effectiveness.” BRAND FIT & AUTHENTICITY “The endorsement should be authentic and believable, meaning that the athlete should genuinely use, like, or support the product or cause they are endorsing. The endorsement should also align with the athlete’s personality, values, and lifestyle, as well as the target audience’s preferences and expectations.” Learn more about the unique services we provide to professional athletes at https://lnkd.in/e_DNYMK2

Sometimes there is a misconception that The Headline Project is best suited to rookies or young athletes who haven’t yet made a name for themselves. This is not the case! 🤯 We work with athletes at all stages of their careers, and in fact, athletes who may have already gone several years into their professional playing careers without a reputation manager are those who need one the most — here is why… There are 3 factors that shape reputational threat: 1. Initial Crisis Responsibility - How much of a role did you play in causing the situation? 🙋🏽♂️ 2. Crisis History - Have you issued notes app apologies before? 📝🤔 3. Prior Reputation - Are people surprised to see you in a negative light? 🙀 For younger or newer athletes, #2 and #3 are likely to be neutral or positive factors when assessing a situation. The longer an athlete is in the spotlight however, the more likely they have had to clean up messes before, which will resurface with every subsequent incident. So whether you’re a rookie needing help to lay a strong reputational foundation or a vet trying to keep your brand safe and relevant as you build your legacy, contact theheadlineprojectllc@gmail.com about managing your reputation. ⭐️

Professional athletes are increasingly earning a considerable percentage of their income from off-the-field endeavors. 💰 With the recent and rapid growth of name, image, and likeness, professional athletes are now competing with 500,000 collegiate athletes for brand attention. Today's college athletes are digitally native, often with millions of followers across multiple platforms, increasing their attractiveness to brands that many professional athletes simply cannot match. In order to compete for endorsements with the growing number of NIL deals, as well as against other professional athletes, reducing reputational threat is imperative. 😇 At The Headline Project, we help professional athletes manage their reputations off the field. Learn more at https://lnkd.in/e_DNYMK2

You can take out insurance policies for all sorts of things. Some of the most common are: • Life 🛟 • Health 🩺 • Home 🏡 • Car 🚘 • Pets 🐕 • Jewelry 💍 • Travel ✈️ What if you could protect your reputation the same way? 🤔 With The Headline Project, professional athletes can. ✉️ theheadlineprojectllc@gmail.com

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