The Hoffman Agency

Learn how to boost your #marketing ROI by up to 60%! Join us on Nov 14 at The Hoffman Agency's SG office to learn how Analyst Relations drives big results on a lean budget.   🎯What you will gain :  - Strategies to rise above the noise in a crowded market - Proven methods to build credibility that truly counts - Tactics for achieving big results on a lean budget Featuring an expert panel of industry leaders to share their insights! - Maureen Tseng, Managing Director, The Hoffman Agency - Aru Adil Sayed, Analyst Relations Specialist, The Hoffman Agency - Rajnish Arora, Chief Research Officer, StrategINK RSVP by November 1, Friday, to secure your spot: https://lnkd.in/g9496ytJ    #B2BTech #StrategicCommunications #TheHoffmanDifference

Back from it-sa 2024 with a wealth of insights! As one of the largest global cybersecurity trade shows, it-sa – Home of IT Security is where innovation and security meet. Of course, our German team - Ina, Jana and Svenja - was there to dive deep into the latest trends and technologies shaping the future of cyber defence.     Here are three key takeaways from this year's event:  🛡️ 𝗔𝗜'𝘀 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗿𝗼𝗹𝗲: AI continues to redefine cybersecurity, offering faster, smarter defences - but also presenting new challenges as attackers become more sophisticated. Collaboration across the industry is key to staying ahead.   🛡️ 𝗡𝗜𝗦𝟮 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀: With the new NIS2 regulation on the horizon, organisations are gearing up for compliance. The message was clear: organisations that take proactive security measures will thrive in this new regulatory landscape.  🛡️ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗶𝘀𝗲: The shift from product-focused offerings to comprehensive security services is accelerating. Companies are investing in managed services and AI-powered tools to deliver more robust solutions to customers. At the Hoffman Agency, our team is always at the heart of innovation – do you want to be part of it, too?  #itsa2024 #Cybersecurity #AI #NIS2 #TheHoffmanAgency #TechTrends 

Our Korea team recently hosted an exciting 'HAHA Game Day' during their quarterly #HAMoment! 🎮🍲 Filled with delicious food (hint: bulgogi and fresh melon!) and friendly competition, it was the perfect chance to bond, share laughs, and strengthen team spirit. Great memories, even greater teamwork! Kijung Kelly Kwon #TheHoffmanAgency #TheHoffmanDifference #HACulture #HAKR

Do you have a passion for semiconductors and storytelling? Stop scrolling! The Hoffman Agency is looking for a Senior Account Manager who can help champion the humble semiconductor. 🤝 If you’re ready to uncover the compelling narratives of some of the largest chip companies in the world, then apply now for our hybrid role in Portland, OR, Boston, MA, or San Jose, CA! https://bit.ly/40hr43B

Deutschland Digital – Innovativ. Souverän. International. That was the motto of this year’s Digital Gipfel in Frankfurt. Jacqueline P. from our Frankfurt Team attended to get some first-hand insights on the state of digitisation in Germany.   The event impressively demonstrated that the German economy has a clear preference for artificial intelligence "made in Germany". According to the latest Bitkom AI study, 86 percent of companies would prefer generative AI from Germany – and other countries are seeing a similar trend regarding their own countries.   Bitkom President Dr. Ralf Wintergerst emphasises: "In order to meet this demand, we must proceed with a sense of proportion when implementing the AI Act." This means: Security without hindering innovation.   The summit also produced important initiatives such as the Smart School Initiative, #SheTransformsIT#SheTransformsIT#SheTransformsIT and the German Digital Hubs, which strengthen the German and European digital sovereignty.   You can find more information about the study here: https://lnkd.in/d5HEjX-5   #ArtificialIntelligence #Bitkom #Innovation #Digitalisation #MadeInGermany

PRNEWS Award’s Large Agency of the Year Finalist! This month, Jane, Rachel, and Gerard headed to New York City to represent The Hoffman Agency at the PRNews Platinum Awards ceremony. We’re honored to be recognized in the “large agency” category this year!

From intern to associate account executive, Victoria Luo’s adventure at the Agency has been nothing but growth. In the latest blog, she highlights that she “learned about the technical details and how to craft compelling narratives that connect human experiences with innovation.” Read more about her 3-month internship experience: https://bit.ly/3BM2WvF

“Jen truly embodies the spirit of going ‘to infinity and beyond’ at Hoffman. With each challenge she faces, she demonstrates remarkable resilience, refusing to give up and consistently striving for better outcomes.” These are just some of the many sweet words our Agency has to say about our October Buzz Lightyear award recipient, Jennifer Rodriguez! #TheHoffmanAgency #TheHoffmanDifference #EmployeeAward

Our German team is heading to it-sa – Home of IT Security in Nuremberg next week!  If you're attending the show and fancy catching up with Svenja Op gen Oorth, Jana Schubert and Ina Rohe to chat about crafting and amplifying your brand story, drop us a line at HA-DACH@hoffman.com. Let's talk about cybersecurity, PR strategies and how to get impactful stories out in today's fast-paced digital landscape!   #cybersecurity #TechPR #storytelling #ITSecurity #TheHoffmanAgency #itsa2024