The MarkeTech Group

#HappyFriday🎯 What is the best recruitment strategy of pathology lab customers 👨🔬for marketing research studies ? In the pathology lab environment, personnel tend to take on various responsibilities that may fall in or out of their primary job title. Read how to successfully recruit these customers in the USA, UK, Germany & Italy: https://hubs.ly/Q02Sbpmz0 #Healthcare #IVD #MarketingResearch

Is the future of healthcare Vertical or Horizontal? Just back from the American Society for Radiation Oncology (ASTRO) Congress and it's clear that #Prostate #Cancer is a major focus and business in radiation therapy right now. Along with the latest RT technologies showcased by the big players like Accuray, Elekta, and Varian, many solutions at the technical exhibit were typically not the core focus of Radiation Oncologists.   To name a few, there were IVD solutions for risk stratification (many using AI), #PSMA PET radiotracers for staging and biochemical recurrence diagnosis from Lantheus and Telix Pharmaceuticals Limited & Lu-177 radiopharmaceuticals for treatment from Novartis Advanced Accelerator Applications (yes, these are “radiation”, but usually managed by the nuclear medicine department), and even non-ionizing modalities like HistoSonics, Inc.' histotripsy technology!   This trend highlights how radiation oncologists are expanding their horizons to adopt solutions beyond their traditional expertise. A pattern that is seen with other clinical specialties as well.   What do you think about the future of healthcare? Will we see more disease-specific specialists 🎯 and a shift towards a more vertically integrated approach, or will technical specialists 👨🔬 continue to dominate the field?   #ASTROCongress #RadiationTherapy #ProstateCancer #Healthcare #MedicalTechnology #Innovation

TMTG Weekly FastPoll Leave a comment with the strategies you believe are most effective for raising awareness

#HappyFriday⚠️ "I think we all have seen missed expectations of what the market needs vs. what R&D wants to build. I think the gap often exists… The gap may lead to a product launch that is not successful or not profitable." - Richard Fabian President and COO FUJIFILM Sonosite, Inc. 💡Read the full discussion on the importance of early integration of Customer Insights in products' development: https://hubs.ly/Q02Sbh8s0 #MarketingResearch #Healthcare #CustomerInsights

TMTG Weekly FastPoll

#HappyFriday The van Westendorp PSM is a well-known #MarketingResearch technique to uncover how your customers estimate value and quality for a new product 💵 The vwPRO™ software helps you to identify price corridors and to estimate adoption for any segment of your research sample. To learn more on van Westendorp analysis: https://hubs.ly/Q02x2pXS0

TMTG Weekly FastPoll

#HappyFriday Sometimes organizing a Focus Group is simply not possible. In such cases, ChatPRO™ online forum 🌐 is an elegant solution to collect feedback from different customers’ points of view without them having to be on the platform at the same time. ChatPRO™ is like a large online focus group that is open 24/7 https://hubs.ly/Q02x2qLM0

When time is critical, and off-the-shelf marketing reports are too expensive and generic, ImagePRO from TMTG is your perfect solution. With access to over 600 U.S. hospital-based imaging directors and managers, we offer custom-tailored research surveys that provide fast, actionable insights. Instead of relying on generic data, launch your personalized survey with us and receive targeted feedback on specific market questions within just 1-2 days—delivering the precise information you need to make informed business decisions quickly. Learn more here: https://lnkd.in/g2bZRrpW

Are you staying ahead of the curve in medical equipment obsolescence? 🤔 We recently surveyed our imagePRO panel to understand their top concerns and expectations from vendors when it comes to medical equipment obsolescence. Key findings: 1️⃣ Parts availability is king: When it comes to defining obsolescence, most institutions prioritize having replacement parts readily available. 2️⃣ Proactive planning is crucial: While many have plans in place, there's still a need for more comprehensive strategies to address obsolescence. 3️⃣ Vendors play a vital role: Healthcare providers are looking to vendors for tools, guidelines, and support in assessing and mitigating equipment obsolescence. https://lnkd.in/g93PCN5Y How are you helping your clients navigate this challenge? Share your thoughts and best practices in the comments! #MedicalTechnology #Equipment #Obsolescence #Healthcare #Innovation #Sustainability AuntMinnie.com