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For the 10th year in a row, Coors Banquet partnering with the Wildland Firefighter Foundation, which provides relief to the families of injured or killed firefighters, with its Protect Our Protectors initiative. Since the partnership began, Coors Banquet has raised more than $2.5 million for the organization. According to Alyssa Lynner, senior marketing manager for Coors Banquet, the issue is serious for the brand. “Coors was born in wildfire country and every year, wildfires continue to get worse, longer, and more destructive,” says Lynner. “The money raised from Protect Our Protectors goes towards supplies, medical care, mental health support and everything in between to help those who run towards the fire.” Click here to learn more: https://bit.ly/3Aiz21m