The Morgan Connection

What does “growth” look like at your law firm? It isn’t a one-size-fits-all goal. Scaling your business looks different from one firm to the next, but one thing remains constant as you work toward your goals: your plans must be backed by data. Once you’ve defined what success looks like, consider these four data-driven approaches to growth. Focus on one or two metrics and analyze the operational means through which they could be improved: 1️⃣ Increase your average fee-per-case. Focusing on higher-value or more complex cases can boost your revenue without increasing client volume. This might mean being more selective about your cases or negotiating more effectively with adjusters to maximize recoveries. 2️⃣ Serve more clients at the same average fee. With the operational infrastructure to support it, you can take in more clients to increase your top line. Think about how you can automate routine tasks, improve intake efficiency, and strengthen referral networks to bring in more cases. 3️⃣ Resolve cases faster. Without sacrificing client care, look for ways to reduce resolution time, like streamlining discovery, leveraging technology, and setting clear milestones for each phase of litigation. The quicker you can close cases, the more clients you can help in the same period. 4️⃣ Lower your cost per acquisition. Marketing is essential, but how much you spend per lead can make a big impact on your bottom line. Analyze your marketing channel to ensure your message is resonating effectively, with qualified clients, and make adjustments. Focus on the data that directly impacts your firm’s growth. By defining your goals, you can align your strategy to achieve the numbers you need to move the needle for your practice.

Baltimore! Join us for cocktails, canapés, and connecting with your attorney peers. We'll be at Liquid Lib's in Baltimore on Thursday October 10th from 5:00 to 7:30 pm. David Tobin is looking forward to connecting with everyone! A special thanks to ABC Legal Services and MoveDocs for your partnership in this event. RSVP is required, click here: https://lnkd.in/eXTUQ5-c

Navigating commercial insurance policies can be complicated. Join Sam Powers, seasoned trial attorney with multiple multimillion-dollar verdicts, as he leads the next Morganology session on October 9th. He’ll break down key strategies for winning commercial vehicle cases, including how to uncover coverages and the importance of preserving early evidence to establish liability for companies like Amazon, DoorDash, and Uber. Don’t miss it—register now: https://lnkd.in/gCfd7krx This episode is brought to you by ABC Legal Services.

Will we see you at MTMP in Las Vegas? Come say hi to part of The Morgan Connection team from October 8-10th. Jacqueline O'Neill, Ashley McGough, and Kevin M. will be attending and would love to connect!

What’s next in personal injury? Daniel Morgan will be hosting this conversation with Morgan & Morgan leaders in marketing, operations and litigation. "The Law Firm of the Future: Tech Tools, Tips & Tactics" will feature Jonathan Smith, General Manager, Matt Morgan, Head of PI, and CGO Yehuda Apfelbaum. They'll explore: - How cutting-edge technology is transforming legal practice - Marketing strategies for an increasing competitive landscape - Trends and tech coming down the line Gain insights to stay ahead in the rapidly evolving legal landscape. Although tickets are sold out, you can join the waitlist for RevCon on November 19 in NYC at the link: https://lnkd.in/gJs9e5Y6 Special thanks to our Platinum Sponsors National Record Retrieval, LLC, USA Express Legal & Investigative Services, Inc, EvenUp, Apex Neurobehavioral Health, and Nexus Triage

“They knew they had a problem and made a decision not to tell anyone about it. That's really what the case was about.” This choice to keep quiet cost Suzuki Motor Corp. $20 million. After two hung juries, one mistrial, and a case spanning more than a decade, Suzuki was finally found liable for Scott Winkler’s 2013 motorcycle crash that left him paralyzed from the waist down. The cause of the accident? A faulty braking system, which Suzuki knew about, but didn’t release a recall for until several months after Winkler’s collision with an SUV. Tune in to this episode of Million Dollar Breakdown where attorney Joshua Moore explains how his team tackled this long and unique case, including: - Implementing Keith Mitnik’s methods for jury selection - The complexities of fighting against an international corporation - Understanding the science behind accident reconstruction This is an episode you won’t want to miss. Brought to you by USA Express Legal & Investigative Services, Inc Watch now! https://lnkd.in/gY5DKHJM

Our Philly Golden Hour event had an amazing turnout! A big thank you to everyone who came out and made this a wonderful evening. It was great seeing Clancy Boylan, Alex Hyder, @Ari Arnone, Kevin M., Christian Fantau, Keenan Willis, Justin Cohen, Charles Ruderman, Fred Licon, Jenny Kreke, Christa Chakejian, Michael Kowalek, and Jay M. Berger there! Huge appreciation to our sponsors National Record Retrieval, LLC and Veritext Legal Solutions for making this event possible.

With several multimillion-dollar verdicts under his belt, Samuel Powers is set to lead the next Morganology webinar on October 9th. Register for the webinar to learn about his essential strategies for handling commercial vehicle cases: - Navigating complex commercial insurance policies (excess and umbrella coverage) - Preserving critical early evidence - Establishing vicarious liability for companies like Amazon, DoorDash, and Uber - Managing cases involving company fleets and independent contractors Don’t miss out—register for the webinar now using the link: https://lnkd.in/gCfd7krx This episode is brought to you by our partners ABC Legal Services

"It's nice to know we have someone that we can rely on." Listen to Derek Hudiburg from Forester Haynie discuss our partnership with their firm.

Trailblazing managing partner and trial attorney, Matt Morgan, will be sharing his expertise on "Negotiating Tactics that Drive Fees" at Revcon in NYC on November 19th. Combining innovative techniques with years of experience, Matt has secured over $100 million in recoveries. He will reveal strategic tactics to help you navigate any negotiation. Missed out on tickets? Join the waitlist now by clicking the link below. Don’t miss this chance to learn from one of the best in the field! Join the waitlist here: https://lnkd.in/gJs9e5Y6