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The Naming Group

The Naming Group

Advertising Services

Los Angeles, CA 294 followers

About us

As one of the world’s top global naming agencies, The Naming Group partners has partnered as naming agency of record with leading Fortune 500 companies including Capital One, General Motors, Reebok and Kohler to create memorable names such as the Venture Card and the Chevrolet Sonic among hundreds of others. We are the founders of The Namescape School of Thought - the belief that every brand has a collection of named offerings that must work together to communicate overall brand meaning. Our unique focus on the namescape ensures that every name we develop works with the names around it to tell a cohesive story, strategically advancing our clients’ brands. From naming strategy through creative development, preliminary trademark screening and global linguistic analysis, we have honed an airtight process to create brand-empowering names and architectures – and provide the guidance needed to make informed naming decisions within the complex corporate decision-making environment. The Naming Group works across virtually all sectors including financial (Capital One, Dow Jones, Experian), automotive (GM, Mercedes Benz, First Element Fuel), tech (Sony, Epson, Greenhouse, InMoment), apparel and home (Gap, Kohler, Reebok, Puma, Christmas Tree Shops), and food and beverage (Nestle, New Belgium, Pipcorn).

Industry
Advertising Services
Company size
2-10 employees
Headquarters
Los Angeles, CA
Type
Privately Held
Founded
2009
Specialties
Brand naming, Product naming, Company naming, Naming strategy, Corporate naming, Naming architecture, Brand architecture, Trademark screening, Domain names, and Renaming

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