The NPD Group

The NPD Group

Market Research

Port Washington, NY 64,808 followers

NPD is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!

About us

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.

Industry
Market Research
Company size
1,001-5,000 employees
Headquarters
Port Washington, NY
Type
Privately Held
Founded
1966
Specialties
Point-of-sale Tracking, E-commerce Tracking, Receipt Tracking, Consumer Tracking, Longitudinal Tracking, Omnichannel Analytics, Brand Loyalty, Brand Leakage/Lift, Buyer Metrics, Most Valuable Customer, Analytic Solutions, Market Forecasting, New Product Forecasting, Pricing and Promotion, In-Market Testing, Segmentation, Distributor Tracking, Store-Level Enabled Retail Tracking, and Consumer Insights

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