The DOJ's antitrust lawsuit against Live Nation and Ticketmaster highlights Oak View Group (OVG) 73 times, alleging collusion to stifle competition in the live entertainment sector. In fact, OVG which operates both London's Budweiser Gardens and is overseeing the upcoming 'Hamilton Arena Project' has its own line in the Department of Justice complaint/document. So why does this matter to smaller markets of independent venues such as Kitchener or those who do not use Ticketmaster or have a massive purchasing department for live entertainment? 1. OVG ceded the tour promotions business to Live Nation, and Live Nation returned the favour, ceding the arena development and consultancy business to OVG and its OVG (Arena) Alliance. In plain words - not our arena or venue, not your show to have. 2. OVG’s presence in the venue world enables it to steer Live Nation content to its venues, whether owned or merely operated, and impose the use of Ticketmaster on those venues through a 2022 deal between the two parties that made Ticketmaster the official ticketing provider of OVG. Although OVG is not directly sued, its close relationship with Live Nation raises questions about its role and potential indirect consequences from the case. Consequences that small communities with independent venues not using Ticketmaster (or its subsidiaries such as TicketWeb or FrontGate Tickets) feel directly (or indirectly) with re-routing tours or events away from such venues or communities drawing profits to the OVG, or Live Nation owned subsidiaries. #kitchener #ticketing #livenation #liveentertainment https://lnkd.in/gedb6JR7
The Outpost Marketing Co.
Marketing Services
Your destination for comprehensive entertainment arts/sports marketing and venue/ticketing consulting solutions.
About us
The Outpost Marketing Company specializes in comprehensive entertainment arts/sports marketing and venue/ticketing consulting solutions, focusing on resonating efforts, buzz-worthy PR, and cutting-edge strategies to boost concert visibility and ticket sales. Our expertise extends to arts and sports consultancy, guiding clients to success by optimizing venues for efficiency and crafting memorable spaces through creativity, data insights, and industry knowledge. Arts & Entertainment Marketing: Whether you want to drive ticket sales for a hard to crack market or a whole tour, increase attendance, or amplify brand awareness, we’ll provide you with the strategic direction to move the needle for your tour, event or artist. We have expertise in: Concert Tour Marketing, Album Promotion, Tour PR / Tour Marketing, Arts and Sports Organization Operational Consulting, Theatre/Concert Venue Optimization, Comprehensive Marketing Campaigns, PR Strategies, Brand Presence Enhancement, Ticketing Strategies, AI Technology Strategies, and Social Media Management. Sports Marketing: We are your premier destination for strategic sports marketing consulting, dynamic sports PR solutions, lucrative influencer deals, expert sports event promotion, and specialized hockey and golf consulting services. Our team of industry experts is dedicated to elevating your sports brand to new heights. With a deep understanding of the sports landscape, we craft winning strategies that drive your brand's success. From boosting your online presence to securing high-impact influencer partnerships, to ticketing strategies, we're committed to delivering results that exceed expectations.
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External link for The Outpost Marketing Co.
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- Marketing Services
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- 1 employee
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- Self-Owned
Updates
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Venues - let's have a chat about nixing subscriptions, diversifying your programming, and upping your content creation game. What it will result in: being financially viable and culturally relevant with access to demographics to propel your venue into the next 15-20 years. You're Welcome. Learn more: https://lnkd.in/gGqTPYEf #entertainmentmarketing #artsmarketing #livemusic #liveentertainment #artsandculture #venues
High Notes to Low Sales: Navigating Declining Sales and New Audience Demands
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In today’s digital age, social media is a game-changer for businesses, and golf courses are no exception. By leveraging social media platforms, golf courses can elevate their marketing efforts, attract new players and events, and engage with existing members creatively. Embrace new strategies to enhance your social media presence, foster community engagement, and drive business growth. Tee up your social media game and start driving success for your golf course today! ⛳ Here are five innovative strategies: https://lnkd.in/gCMKb5FS #GolfMarketing #SocialMediaStrategy #GolfCourses #golf #sportsmarketing
Teeing Up Success: 5 Innovative Ways Golf Courses Can Utilize Social Media for Marketing
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