The Outpost Marketing Co.

The DOJ's antitrust lawsuit against Live Nation and Ticketmaster highlights Oak View Group (OVG) 73 times, alleging collusion to stifle competition in the live entertainment sector. In fact, OVG which operates both London's Budweiser Gardens and is overseeing the upcoming 'Hamilton Arena Project' has its own line in the Department of Justice complaint/document. So why does this matter to smaller markets of independent venues such as Kitchener or those who do not use Ticketmaster or have a massive purchasing department for live entertainment? 1. OVG ceded the tour promotions business to Live Nation, and Live Nation returned the favour, ceding the arena development and consultancy business to OVG and its OVG (Arena) Alliance. In plain words - not our arena or venue, not your show to have. 2. OVG’s presence in the venue world enables it to steer Live Nation content to its venues, whether owned or merely operated, and impose the use of Ticketmaster on those venues through a 2022 deal between the two parties that made Ticketmaster the official ticketing provider of OVG. Although OVG is not directly sued, its close relationship with Live Nation raises questions about its role and potential indirect consequences from the case. Consequences that small communities with independent venues not using Ticketmaster (or its subsidiaries such as TicketWeb or FrontGate Tickets) feel directly (or indirectly) with re-routing tours or events away from such venues or communities drawing profits to the OVG, or Live Nation owned subsidiaries. #kitchener #ticketing #livenation #liveentertainment https://lnkd.in/gedb6JR7

Venues - let's have a chat about nixing subscriptions, diversifying your programming, and upping your content creation game. What it will result in: being financially viable and culturally relevant with access to demographics to propel your venue into the next 15-20 years. You're Welcome. Learn more: https://lnkd.in/gGqTPYEf #entertainmentmarketing #artsmarketing #livemusic #liveentertainment #artsandculture #venues

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