The Vermilion team and Eric Kiker were invaluable partners to help us craft our new brand position. After 20 years of being associated with dieting and "loss," we worked with them to flip the conversation by repositioning our brand as "the strong and healthy diet" that nurtures gains; gains in health, strength, energy, and performance. We're thrilled with our new way of communicating our promise and benefits to our audience and these partners accelerated our progress immeasurably. Vermilion Eric K.
Help The Paleo Diet® reclaim their true position? Bring it on. The insight within The Paleo Diet is remarkably simple: our bodies thrive on the foods we evolved to eat. But between "diet culture" and visions of cavemen and crossfitters, people have been getting the wrong idea. Teaming up with our good friend (and creative force) Eric K. and the awesome Paleo Diet team, we went deep with consumer research, brand strategy, copywriting, and evolved website architecture and user experience to make a seismic shift for the brand. Rediscover The Strong and Healthy Diet — the way of eating that helps you Feel Vibrant, Improve Health, and Enhance Performance. It's not a diet you "go on." The Paleo Diet is a long-term, sustainable approach to health gains. It's a diet to live on.