The Partnering Group

Exciting news! TPG partner Kendra Williams will be speaking at The Pet Summit and attending Global Pet Expo 2025 She’ll be sharing expert insights on how to optimize your marketing strategy to connect with Pet Parents across both digital and physical channels. If you’re attending, don’t miss this opportunity to learn from Kendra—and be sure to connect with her while you're there! #PetSummit2025 #MarketingStrategy #digitalmarketing #PetIndustry #RetailMarketing #ThePartneringGroup

Heading to Shoptalk in Las Vegas? Don’t miss this session! On March 25, Peter Strong, MBA, Partner at The Partnering Group, will join experts from Danone, Google, and Albertsons to discuss Measuring Retail Media and Holistic Marketing Effectiveness. Retail Media Networks (RMNs) offer new insights, but challenges around transparency and attribution remain. This session will unpack advanced measurement strategies to help brands evaluate impact across channels and ensure their marketing investments are driving real results. 📍 When: March 25, Shoptalk in Las Vegas 🎤 Who: Peter Strong + industry leaders from Danone, Google, and Albertsons Stay tuned for key takeaways! Email us at: info@tpg-mail.com Learn more at: https://lnkd.in/gqT_9G_q #Shoptalk2025 #RetailMedia #MarketingEffectiveness #ThePartneringGroup

It’s All About Perspective. 73% of people present to someone with a different behavioral style than their own. That means your audience may see your message differently than you do. For example, if you’re a Socializer, you see yourself as enthusiastic and charismatic—but a Thinker might see you as unfocused and self-promoting. To persuade effectively, adapt your approach to match how your audience thinks. Do that, and you’ll get More Yeses, More Often! Connect with Todd for a 30-minute conversation and explore how he can elevate your storytelling ➡️ https://lnkd.in/evzsXTxZ Learn more here ➡️ https://lnkd.in/esbKJY9w #TBTalks #Storytelling #Persuasion #SalesPresentations

Turning Complexity into Clarity: How TPG Helped a CPG Leader Drive Growth Facing intense competition and a shift to a brand-led structure, a leading CPG company needed a way to simplify complex content and bring innovation to retailers in a compelling, actionable way. That’s where The Partnering Group stepped in. Through a staged approach, we developed impactful Category Selling Stories, guiding the company through discovery, strategy development, narrative creation, and tailored retailer plans. The results? The new Category Story debuted at the National Sales Meeting to widespread praise, supporting 9 category initiatives and driving continued collaboration on retailer presentations. By transforming complexity into clarity, we helped our client alleviate workload, enhance retailer engagement, and fuel innovation for growth. See more at ➡️ https://lnkd.in/g8NYDQmq Contact us today ✉️ tpginfo@tpg-mail.com #CategoryStories #RetailStrategy #CPG #Growth

📖There’s no expiration date on a wealth of industry knowledge—and now, grocery leaders are coming together to share it with those who need it most. As an advisor to Food Systems for the Future (FSFI), TPG Partner Donald Fitzgerald is helping launch a grocery retail executive core, where experienced leaders mentor and support small operators in underserved communities. Read more in Progressive Grocer: https://lnkd.in/eJ2EUVqQ 📨Connect with us: info@tpg-mail.com #RetailLeadership #FoodForAll #GroceryForGood

TPG Partners Deena Pitzele and Donald Fitzgerald will be presenting the second part of their series with IDDBA on March 6th. During the webinar, they will share a call to action for manufacturers and retailers regarding Protein Growth Activation and Collaboration. TPG, drawing on three decades of category management expertise, will share the elements of Protein Activation Blueprints to evaluate and pursue untapped opportunities, create a comprehensive omni-channel marketing strategy, and develop Protein Playbooks for top-notch execution. Some of the topics to be covered include Product Innovation Acceleration, Protein Meal Solution Programs and Display Programs, and Protein Navigation and Search Educational Tactics. The demand for Protein is on the rise, and the ability to capitalize on this opportunity will be crucial for Dairy, Deli, and Bakery strategies for 2025 and beyond. Register here ➡️ https://lnkd.in/gKYxnn3U Contact us today ✉️ tpginfo@tpg-mail.com #ProteinGrowthActivation #OmniChannelStrategy #ProteinPlaybook #DisplayPrograms

Driving Category Growth Through a Center of Excellence Three years ago, a leading home improvement manufacturer partnered with us to establish a Center of Excellence focused on Category Management and Category Leadership Platforms (CLPs). 🔹 Four CLPs completed—advancing thought leadership in five key categories 🔹 Fifth CLP in progress—overcoming resource and expertise challenges 🔹 Cross-functional collaboration—integrating category insights into brand planning and retailer initiatives By executing this vision, they aim to drive 5% category growth and strengthen their market position. At TPG, we help organizations turn category insights into strategic advantage. Interested in learning how? Let’s connect. See more at ➡️ https://lnkd.in/g6WXHvSv Contact us today ✉️ tpginfo@tpg-mail.com #CategoryManagement #RetailStrategy #CategoryLeadership #TPG

⚖A more balanced food system starts with collaboration and knowledge-sharing. As an advisor to Food Systems for the Future (FSFI), TPG Partner Donald Fitzgerald is working to support grocery operators in low-access communities. He recently contributed to the “Grocery Retail for All” report, highlighting solutions to industry challenges. Now, leaders are coming together to put these ideas into action. Learn more in Progressive Grocer: https://lnkd.in/eJ2EUVqQ 📨Connect with us: info@tpg-mail.com #PartneringForChange #GroceryIndustry #FoodAccess

The Partnering Group is excited to welcome Cristina Saito as a Partner in the Shopper Insights and Category Management Practices. Cristina brings over twenty years of shopper research and category management expertise working for FMCG companies (Unilever and L'Oréal), retail (Carrefour) and research companies (Envirosell and TNS Kantar). She is highly skilled in understanding shopper behavior and transforming insights into actionable strategies. She has led hundreds of projects B2C/ B2B across multiple product/service categories (FMCG, Pharma, Telecomm, Finance, Malls, etc) and diverse purchasing environments (Food, Pharma, Pure Player, Door to Door, etc) across Brazil and Latin America. Nestlé, Coty , Tim, Santander, Kenvue, Unilever, O Boticário, Diageo are just some of the diverse companies she has had the privilege of supporting with research and consultancy services. Please join us in welcoming Cristina to TPG and wishing her much continued success. Reach out to Cristina and TPG to discuss how we are helping other clients address their biggest challenges. https://lnkd.in/gtxSsPTJ #ShopperInsights #CategoryManagement #RetailStrategy #ConsumerBehavior

Capri Brixey, a leader in AI Strategy at The Partnering Group, was recently featured in a Grocery Dive article on the impact of tariffs on the grocery industry. This article highlights key industry challenges and how businesses can navigate them. 📈 Stay informed on the trends shaping grocery retail—read the full article here 👉 https://lnkd.in/gkti5BcG At TPG, we help retail and consumer product companies anticipate change, drive innovation, and accelerate growth. 📩 Contact us at info@tpg-mail.com #TPGInsights #GroceryIndustry #RetailInnovation #FutureTrends