Performance-Driven Marketing Institute (PDMI)

Take a bow: you made #PDMIEast great! A well-earned thank you to our members, sponsors, speakers, and badged attendees for making #ThePDMI’s latest event, earlier this month in #MiamiBeach yet another success. Your belief and support drives our desire to build the association for a new era of #performancemarketing to new heights. We look forward to seeing you in #SanDiego this fall for #PDMIWest.

Still feeling the #SanDiego vibes? Jump into our photos from last month's #PDMIWest event at Hard Rock Hotel San Diego and relive the best moments now!

Wednesday's #Take20 #webinar on whether #shoppableTV is finally ready to have its moment was thoughtful, balanced, and enlightening. Click through now to hear from Leap Media Group LLC's Chris Pizzurro and The Boston Associates' Ronald C. Pruett, Jr. — hosted by Modern Postcard's Chris Foster — on #ThePDMI's #YouTubeChannel

In the #coverstory of the fall issue of #ResultsMagazine, #ThePDMI gained feedback from 9 long-time brand-side #performancemarketing leaders on what's working, what's not, and what's next in the #D2C space. Click below for insights from Ken Bott, Patrick Carroll, Bill Chase, Charlie Cole, Igor Credali, Brooke Davis, Ronald C. Pruett, Jr., Niharika Shah, and Ramendra (Ram) Singh, Ed. D.

Tuesday's conversation on reaching — and winning — #USHispanic consumers featured powerful experts from #ThePDMI membership and beyond: d2H Partners' Marcelino Miyares, Jr., Double Diamond VIP's Nick Pietropinto, NBCUniversal's Cesar Espinoza, and Los Defensores' Nicole Cordero — moderated by THOR Associates' Lori H. Zeller. If you missed it, check out this excellent hour of #performancemarketing insight now on our #youtubechannel.

#ThePDMI membership at work! The Federal Trade Commission's new #clicktocancel rule dropped last week. But this final rule is narrower than the proposed rules that drew both written comment and verbal testimony from #ThePDMI. Find out how the association protected its members and lessened their burden, while still best serving consumers of #performancemarketing products and services.

Thanks to Nick Pietropinto for capturing his tremendous experience at this month's #PDMIWest event in San Diego!

The 100th episode of #ThePDMI's #Take20 webinar series featured Brand Response Council members Chris Foster of Modern Postcard, Rebecca Barr of RLB Consulting, Doug Bognar of Apex Media, Carey Chase of Modus Direct, Long Ellis of DENALI TV Inc., Paul Mosenson of NuSpark Media Group, and Mark Orton of Kingstar Media kicking around what they've learned since the series' launch during the heart of the pandemic — and what performance marketers can expect in the years to come. Enjoy their collective wisdom now on our #youtubechannel.

In #ThePDMI's latest member #WebExclusive, NuSpark Media Group's Paul Mosenson explains how #MarketingMixModeling can help #performancemarketers better understand their media #attribution. Click here: https://lnkd.in/gwYeFSjh

Online preregistration for #PDMIWest closes Friday night at 10p EDT. Why should you jump on the $100 per badge discount from onsite pricing? On yesterday's #take20#webinar, #ThePDMI's Thomas Haire chatted with host Chris Foster about everything attendees can expect from next week's big event in #SanDiego. Watch — then grab your badge to be part of the action. #performancemarketing #d2cmarketing