The Tagline Distillery

Delighted to help DC's Historic Congressional Cemetery revitalize its brand as a foundation for fundraising drives to support environmental stewardship, historic preservation, educational events, and so much more. HCC is truly one of DC's hidden gems. #taglines #brandstrategy  Visit taglinedistillery.com  to learn more.

Taglines that prompt an emotional reaction work best. It's the feeling that lets audiences understand the benefit. Two thumbs up because these examples also use an active voice to tell people what to do and what's in it for them. Find more #tagline tips at www.taglinedistillery.com #emotion #benefit #nogerunds

With Washington, DC's temps in the 90s lately, we're guessing you might be thirsting for an iced-cold drink in addition to a great tagline that clarifies your main benefit. We can help. Visit taglinedistillery.com. Enter your name, email, and mailing address via the contact form found at bottom of the services/contact page and we'll send you a cool ice ball mold. We can crack the tagline assignment next. (Due to recent rise in postage fees, delivery is via three-legged yak to addresses outside of USA. Sorry.) #tagline #staycool #hurry #first20

What's in it for customers on their next fast food run? These mouth-wateringly good taglines give the answers clearly. #taglines #answerthewhy Have a favorite out of these? Tell us! And visit taglinedistillery.com for more tips.

Going to reapply this post to Tagline Distillery's feed in case you didn't see it the first time. The biggest takeaway? A good tagline tells customers how your mission (your why) benefits them. If your current tagline doesn't do that, we can fix you up. #tagline #why #lasting Visit taglinedistillery.com for more tips.

We may be getting into broken record territory. But, we'll spin it another way: Gerunds ("ing" words) waste time. Yours and your customers’. Use the few precious words in your tagline to reward customers emotionally for taking action. Always answer their question, "What's in it for me?" Visit taglinedistillery.com to learn more. #taglines #activevoice #whatsinitforme

It's hard to exaggerate just how much help a great tagline can be to encapsulate your brand strategy. A strong, simple tagline will help you build campaigns now - and in the future. Hyperbole is just one of the tricks used to ensure your tagline clearly answers the question on everyone's lips, "What's in it for me?" Visit taglinedistillery.com to learn more. #branding #taglines #writingtricks

Sometimes the rules of good tagline writing must be broken. This was one of those times. #taglines #rulesweremeanttobebroken #emotion Learn more at www.taglinedistillery.com

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Same principle applies to taglines. Find out more at taglinedistillery.com. #taglines #brevity #minimalism