The Value of Beauty

Beauty and personal care products made in Europe are becoming more advanced, driven by significant investments in cutting-edge research and development. Beiersdorf researchers like Sören Jaspers and Sven Clemann are pioneering the integration of the Internet of Things (IoT) and #AI into skin care sector research. Their team has developed an innovative IoT skin measurement device, Skinly, allowing thousands of people to track and test their skin at home.     This quality data enables R&D teams to gain deeper insights into skin health, leading to more effective, safe, and innovative products to meet consumer needs.     Learn more about the major R&D investments that are core to Europe’s beauty and personal care industry in our report, ‘What is the #ValueOfBeauty?’ www.valueofbeauty.com

Europe’s beauty industry is committed to delivering safe, effective products. As regulations on cosmetic products continue to evolve, dedicated professionals ensure Europe’s best-loved beauty and personal care products continue to meet the highest standards of safety, sustainability and efficacy, while also providing affordable products for consumers.   Experts like Lea Saporetti, Regulatory Affairs Manager at Ancorotti Cosmetics S.p.A., Damia Gregori, Materials Regulatory Compliance Manager at ALBEA TUBES FRANCE, and Benedetta Suardi, Scientific Senior Director, at KIKO MILANO, know that the value of beauty depends on how companies navigate a shifting regulatory landscape, ensuring they can continue to provide high-quality products that consumers love and trust.  Learn more about the people and professions of the beauty value chain: www.valueofbeauty.com

Europe’s beauty industry plays a critical role in employment, supporting thousands of scientists, researchers, chemists and pharmacists who contribute to the development of the active ingredients and components essential for cosmetic formulas. Olivier PARIS, Head of Training and Doctor of Pharmacy at skincare brand PATYKA, leverages his degree in pharmacy to guide the R&D process and advise on how active ingredients interact with the skin, to ensure both product effectiveness and safety. The collaboration between science and the beauty industry highlights the sector’s contribution to innovation and skilled employment across Europe. Learn more about the people and professions that make up the beauty value chain: www.valueofbeauty.com #ValueOfBeauty

Innovation is the heartbeat of the European beauty and personal care industry, driving its growth and global competitiveness. Every year, a quarter of cosmetic products on the market are either enhanced or completely new. Innovation is driven by people like Laura Monti, R&D Director at Ancorotti Cosmetics S.p.A., who leads a talented team of researchers and lab technicians. Together, they develop cutting-edge formulations that meet evolving market demands and consumer needs as well as practicing the highest safety and environmental standards.  The industry’s significant investment in R&D – more than €2 billion annually – plays a key role in creating a highly skilled workforce and supporting the enhancement of competitiveness and growth for European economy. Learn more about how Europe’s beauty and personal care industry invests in innovation by downloading our report at www.valueofbeauty.com #ValueOfBeauty

We were delighted to be part of this year’s Cosmetics 360 event. During the Verre de l’Amitié, Cosmetic Valley General Manager Christophe MASSON, emphasised the crucial role the beauty and personal care industry plays in Europe and the importance of recognising it as a strategic European industry. He also shared insights on Cosmetic Valley’s membership of the Value of Beauty Alliance, and the impactful work being done to showcase the industry’s diverse value chain. #ValueOfBeauty #CosmeticsIndustry 

Sustainability focused innovation ensures that the beauty and personal care industry will remain competitive while helping Europe meet its climate goals. According to sustainability experts in the beauty and personal care industry, like Jing Wang and Kartikeyan Rajadurai of Beiersdorf, the industry is focused on a drive for decarbonization initiatives and reducing the environmental impact of beauty products – and consumers appreciate these advances. The value of beauty goes beyond the market value of the products we create. Our sector is taking significant action to protect our planet and meet ambitious climate targets. Three out of just twelve companies globally that achieved a ‘Triple A’ rating for sustainability in 2023 from CDP, operate in the beauty and personal care industry. Learn more about how the beauty and personal care sector contributes to a more sustainable future for Europe: www.valueofbeauty.com

Last weekend, we were pleased to participate in MCB by Beauté Sélection in Paris where Elsa Chantereau spoke to industry leaders and professionals from across the beauty sector. Her insightful discussions highlighted the crucial role our industry plays in driving Europe's economic growth. From cutting-edge research and development to the vibrant retail sector , every link of our value chain contributes to building a thriving economy. We remain dedicated to highlighting how our sector is not just about beauty—it’s about powering innovation, creating high-quality jobs, and championing sustainable development. Together, we are shaping a future where the beauty industry’s influence extends far beyond cosmetics, fueling progress in science, sustainability, and economic resilience. #ValueofBeauty #MCBParis #BeautyIndustry #Innovation #Sustainability

Beauty products can play an important role in enhancing overall wellbeing. Whether integrated as part of a calming self-care ritual, contributing to personal confidence or offering relief from skin conditions that can impact mental health, these products support individuals in looking and feeling their best. The impact of beauty and personal care industry extends beyond the surface; it plays a meaningful role in promoting both physical appearance and emotional wellness. #ValueOfBeauty #WorldMentalHealthDay

At the core of Europe’s thriving beauty and personal care industry is a dynamic value chain – a powerful ecosystem of specialised companies working seamlessly together to create the high-quality products we all use every day.     From sourcing the finest raw materials to meticulously crafting the final product, every stage of the process adds huge value.  A perfect example is manufacturing facilities like Ancorotti Cosmetics S.p.A. in Italy, where Graziano Fumarola, COO, leads various departments to ensure that every detail, from procurement to assembly, meets the highest quality standards.    “To me, my job is like putting together the pieces of a puzzle, or conducting an orchestra to play a perfect symphony. Coordinating this complexity is quite a challenge, but when you achieve the final result, you create something incredibly beautiful”, he says.    Learn more about the beauty value chain and its contributions to Europe’s economy and society in our report at www.valueofbeauty.com.     #ValueOfBeauty 

What is the Value of Beauty? Sophie Lavoine Hanneguelle, Director of Research, Processes & Natural Ingredients Expert at dsm-firmenich sees it in creating never-before-smelled extracts for perfumery, using processes that do not harm the environment.     Sophie has studied different biomasses, plants and derivative substances all over the world, meeting with producers to develop new sustainable methods with local ateliers. Sophie is mainly in charge of developing the Firgood® technology, which uses the water contained in the cells of the biomass as the vehicle for extraction.     The Value of Beauty Alliance celebrates the beauty industry's ability to inspire confidence, create jobs, and uplift communities.     Photo by philippe FRISEE and text by Lionel Paillès from the book “Grasse: Flower to Fragrance”   Learn more about the #ValueOfBeauty by downloading our report at www.valueofbeauty.com