The Write Reflection

Do you want to be an imitator or an innovator with your content? To cut through all the digital noise and build lasting relationships with your ideal customers, consider integrating empathy into your content marketing arsenal. Shari Berg's latest newsletter explores four ways to craft messages that boost engagement and build brand loyalists. Image Description: Two white figures pop out of laptop screens that are facing. The figures are shaking hands. The Write Reflection's official logo of a W and an R with a pen in the middle appears beneath them.

Claire Senita is an asset to our community. The Write Reflection is pleased to sponsor this fundraising event to help make NextStep Pittsburgh a reality for the local families who would benefit from a much-needed paralysis recovery center in our region. Image Description: A flyer advertisement for NextStep Pittsburgh's Night at the Races fundraising event.

Engagement pods aren't just for boosting likes, shares, and follows. Some use pods for a more nefarious purpose - spreading disinformation. In our latest exploration of the damage engagement pods cause, we talked with fractional chief digital and marketing officer Barry Hurd about which organizations are most likely to leverage pods' power for unsavory purposes. Hurd specializes in cyber intelligence and spends significant time tracking these organizations.

It's not your imagination. It's getting harder to rank in search engine results. That's because Google favors zero-click content that provides valuable information to your target audience without requiring them to leave the platform or click on external links. Interested in embracing zero-click content strategies but don't know where to start? Slip us a DM to schedule a complimentary consultation.

Organizations that frequently respond to RFPs may want to partner with a copywriter to increase their chances of being awarded the bid. Copywriters know how to craft a compelling narrative that shines a light on your unique selling proposition. Learn more about how a copywriter can help you with this task in this week's newsletter. Don't forget to subscribe to get the newsletter delivered directly to your inbox each week. It's free!

Jealous of all the engagement some profiles get here? Don't be. Sometimes all those likes, follows, and comments aren't real. Engagement pods manufacture that popularity to game the algorithm on social media platforms like Instagram and LinkedIn. One CEO found out the hard way how addictive engagement pods can be when a marketer he was working with introduced them to get more eyeballs on his brand. You can read more about his experience in our latest article. #EngagementPods #SocialMediaAlgorithm #VanityMetrics

Wishing those who celebrate a good and sweet year! #RoshHashanah Image Description: Traditional Rosh Hashana food of apples and honey with the greeting "Shana Tova" in the middle. 

Thank you #AuthorityMagazine for the opportunity to discuss how AI is disrupting the writing industry and what talented creatives can do to counter this ongoing challenge. Check out our interview and let us know how AI has disrupted your industry. https://lnkd.in/gNntCHT6

Working with a professional skilled in copywriting and graphic design is a good value for organizations that need both services. Learn more about the role of copywriter designers in Shari Berg's latest substack newsletter. And don't forget to subscribe so you never miss an issue. https://lnkd.in/gqVz7kjx

We get it. It's a fast-paced world and no one has patience these days. Organizations want to get to the top of the search engine results page to get more eyeballs on their websites. But there's a right way and a wrong way to build an SEO marketing component into your holistic marketing strategy. If you're relying on Black Hat SEO practices to game the system, you'll eventually get caught, ruining your reputation and your ability to be found online. Check out our latest blog on how bad SEO practices can ruin your rep and what to do instead to build lasting results. Image Description: A woman sits at her computer. She sees a man in a blue business suit holding a business card that says BH on it and asking her if she wants to boost her website traffic fast.