The Write Reflection

Shari Berg of The Write Reflection was featured as an SEO expert in this SEO checklist from Techronicler. Check out her insights and those of other leading SEO experts to learn more about this valuable marketing strategy.

"Humaning" is hard sometimes. That's why Shari Berg of The Write Reflection thinks it's better to take life lessons from cats to help us be better humans in our personal and professional lives. Check out Shari's latest Substack newsletter, which pays homage to her furry friend of 17 years who recently passed away. Be more like Zorro. We promise you won't be sorry. Image Description: A graphic with a black cat peeking out from a cat toy tunnel and the words "How to be a better human: life lessons from my cat." 

Should you go all-in with the Halloween-themed advertisements for your brand? It depends on your target audience. If your ideal customers have a sense of humor and love campy ads, it's OK to have a little fun on this spooky holiday. Happy Halloween!

Website engagement is an important Google metric. How - and how long - visitors to your website interact with your content signals to the search engine giant whether your content is relevant and satisfies user intent. Once you attract your ideal customer to your website, then what? How do you get them to scroll your home page and click on content to boost dwell time? Micro-interactions are a website design strategy that drives engagement and conversions. Micro-interactions are subtle, often overlooked design elements that encourage user engagement and enhance the overall experience on a website. Defined as trigger-feedback pairs, they consist of a trigger—either a user action or a change in the system state—and feedback, a visual or auditory response to that trigger. These interactions provide immediate feedback, guide users through tasks, and reinforce your brand identity. Not sure how to use them effectively? Check out our latest article that features one of our website design partners, Kevin Khoury of Direct Allied Agency, as he shares tips and tricks for incorporating micro-interactions into your website design.

Last week we shared tips on how to include subject matter experts in your high-quality content for your brand. This week, we continue the discussion with advice for nurturing those long-term SME relationships, how to use their insights in your copy, and measuring the impact it has on your content goals. Check out the full article on Substack at the link below. Image Description: A screenshot of the Substack newsletter graphic for Shari Berg of The Write Reflection's latest article about using subject matter experts in your content.

Shari Berg of The Write Reflection will be a guest speaker at "Copywriting for Social Media Marketers" at 2 p.m. (EST) on Saturday, Nov. 9. This EventBrite webinar is hosted by Bobby Perry, CEO of BPerryFilms and The Artistic Creator Academy. Stop by the session to get a quick introduction to copywriting. You'll also learn about: - Navigating into copywriting from other careers - Finding the best sales channels for creative discovery - Identifying your content creation style - Niching down (or not) - Evaluating examples of copywriting that works Space is limited so sign up early! https://lnkd.in/gQhMfKqp

Digital spaces are saturated with content. It makes it difficult to stand out. Using subject matter experts in your content strategy can boost your visibility - not to mention your credibility. Not sure how to find SMEs? Shari Berg's latest newsletter breaks down the process to help you get started. Here's a snippet from part 1: What are the benefits of using a subject matter expert? The benefits of using subject matter experts in your content marketing strategy are numerous. One of the biggest advantages is that SME-driven content dramatically improves your search engine visibility. Google—King of the search engines—prioritizes content that follows the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) paradigm. Relying on an industry expert to share insights is one way to satisfy E-E-A-T. Another perk of incorporating SME knowledge into your content strategy is streamlining your creation schedule. SMEs can quickly navigate complex topics, simplify technical jargon for your audience, and provide real-world examples that resonate with readers. As a bonus, your content will be more engaging and relatable. Lastly, SME-driven content builds trust with your audience. We live in an era where misinformation runs rampant. It’s hard for readers to know who to trust and which digital information is reliable. You’re signaling to your audience your brand’s commitment to providing accurate, valuable insights by featuring SMEs regularly. Want the complete article? Visit Shari's substack newsletter to sign up. It's free! Image Description: A camera recording a man and a woman sitting on a couch in the background for an interview. 

Do you want to be an imitator or an innovator with your content? To cut through all the digital noise and build lasting relationships with your ideal customers, consider integrating empathy into your content marketing arsenal. Shari Berg's latest newsletter explores four ways to craft messages that boost engagement and build brand loyalists. Image Description: Two white figures pop out of laptop screens that are facing. The figures are shaking hands. The Write Reflection's official logo of a W and an R with a pen in the middle appears beneath them.

Claire Senita is an asset to our community. The Write Reflection is pleased to sponsor this fundraising event to help make NextStep Pittsburgh a reality for the local families who would benefit from a much-needed paralysis recovery center in our region. Image Description: A flyer advertisement for NextStep Pittsburgh's Night at the Races fundraising event.

Engagement pods aren't just for boosting likes, shares, and follows. Some use pods for a more nefarious purpose - spreading disinformation. In our latest exploration of the damage engagement pods cause, we talked with fractional chief digital and marketing officer Barry Hurd about which organizations are most likely to leverage pods' power for unsavory purposes. Hurd specializes in cyber intelligence and spends significant time tracking these organizations.