The Borden Group

Ever wondered how employers can support your personal brand? It’s all about trust! As Juliana Vergara says, "Trust is a currency; you can't afford not to invest in it." Here are three key takeaways from my latest newsletter on why personal branding is a win-win for you and your employer: 1️⃣ Mutual Benefits: Building your personal brand boosts your profile and elevates your company's credibility. Think of it as a shared asset—your success reflects on them! 2️⃣ Data-Driven Approach: Align your brand goals with company objectives. Show potential impacts using industry data to win support for your initiatives. 3️⃣ Clear Accountability: Set deliverables and KPIs to build trust. Regular updates on your progress keep everyone in the loop and showcase the ROI of investing in your brand. So, are you ready to level up your personal brand? Let’s strategize on how to get your employer on board. Remember, you won’t get what you don’t ask for! If you need guidance, I’m here to help. Let’s make it happen! 🚀 Please reshare this newsletter today to anyone in your network and beyond who needs to read this! ♻

🚨Recently Released: The Fear of Building a Brand in Public… And What to Do About It In one of our latest blog posts, Melanie Borden dives into a challenge many entrepreneurs face—imposter syndrome, perfectionism, and the fear of negative perceptions! Pulling from her experience with clients, she highlights how fear holds professionals back from building authentic personal brands and how overcoming these fears can welcome new opportunities. Ready to break free from limiting beliefs and build a fearless brand? Read the full blog here → https://lnkd.in/ejEGSpRZ How will you overcome your fears to elevate your brand? 🌟

At The Borden Group, we believe in the power of truly listening. When our clients trust us with their stories, it’s our responsibility to help them translate that narrative into something meaningful and authentic. For us, it’s more than just strategy—it’s about capturing the essence of each individual’s journey. Hearing feedback like this reminds us why we do what we do 🥰 Dana Lilly, we are so grateful for the opportunity to collaborate with you and be part of your branding journey. We're excited to see where your newly defined brand takes you next!

ICYMI: Melanie Borden shared how mindset can turn adversity into advantage in one of our latest blogs, "Promote Your Personal Brand with Theatre of the Mind." ✨ Drawing from personal challenges, Melanie reveals how rewriting internal narratives helped her build an authentic brand and launch a thriving agency! 🚀 Her journey shows that embracing failure, practicing gratitude, and sharing your story is key to personal brand growth. 🌱 If you're ready to step into your main character energy, this blog is a must-read → https://lnkd.in/eRek2zXF How will you rewrite your story to elevate your personal brand?

If you’re not stirring up trolls, you’re playing too small! Back in the 1930s, people tuned into the radio as their only source of entertainment. This concept became known as the “Theatre of the Mind.” 🎭 (By the way, that’s also the title of my upcoming book, launching in summer 2025! 🎉) Fast forward to 2024, and while media has transformed, this “Theatre of the Mind” effect still impacts us—but now, it’s reshaping our personal brands. → What you believe about yourself, and what you *think* others believe about you, only exists in your mind. It’s a powerful realization, isn’t it? Limiting beliefs, doubts, and imagined judgments can play out like worst-case scenarios, stopping many people from making the impact they’re capable of. Fear freezes them into inaction, holding them back. But here’s another truth: trolls? They’re just another perspective. They’re a sign that you’re making waves, doing something bold, and standing out. Trolls are like a hidden KPI that doesn’t show up in analytics. It’s that “word-of-mouth” metric. When people in your industry start… - Texting - Calling - Messaging - Talking about you on LinkedIn… …whether the feedback is positive or negative, it’s a sign you’re making an impact. So, embrace the trolls! Be proud of them. ❤️🔥 They’re proof you’re on the right path. What fear-based drama has been holding you back from scaling your brand?

Curious about personal branding and how to truly elevate your influence? ✨ Here’s a chance to hear directly from Heather Monahan and Melanie Borden on how they’ve helped countless professionals build authority, find their voice, and attract incredible opportunities. They're hosting a LinkedIn Audio Live Q&A tomorrow to dive into what you’ll learn in their upcoming Elevate Your Influence Bootcamp! 📅 Mark your calendar for this live session if you’ve been thinking about stepping up your brand but aren’t sure where to start. Here’s what they’ll cover and what you can ask them directly: What You’ll Learn in the Q&A: ➡️ How to position yourself as a subject matter expert ➡️ Ways to make your LinkedIn profile actually work for you ➡️ Tips to develop a voice that resonates with the right audience ➡️ Any questions you have about the bootcamp itself! Whether you’re aiming to elevate your influence, become a thought leader, or simply want to learn more about personal branding, this is a rare opportunity to connect with two of the best in the field. Date: October 30th, 2024, at 12:00pm - 1:00pm EST Join here: https://lnkd.in/e--iheSV 

Don't wait for someone else to help elevate your career... It's time to elevate YOU! Stop chasing business and start attracting it to you. Be seen as the thought leader in your industry with confidence! See you Wednesday, and you can ask us anything! RSVP here: https://lnkd.in/g-a3jbs5 ICYMI: https://lnkd.in/gFMEyuqZ use code Q1

Stop what you're doing and make time to Google yourself today! Your digital footprint tells the world a lot about you—what you have shared, what others have said about you, and how your personal brand appears online. Google search your name and gaze at the first few pages of search results. Did any of your social profiles pop up? Are they aligned with the image you want to project? If not, take the extra steps to update your profiles, share new content, and remove anything outdated you don't want associated with you. What surprised you the most when you last Googled yourself?

Your personal brand is more than a title or resume; it's how you show up, how others see you, and how opportunities recognize you. 💡 Imagine creating a brand so aligned with your goals that it attracts the right doors, clients, and connections without you even knocking. 🌟 A strong personal brand doesn’t just make you visible; it makes you memorable. 🏆 It’s a foundation that grows with you, helping you become a trusted authority in your field. 🔍 So, ask yourself: How are you showing up today, and what opportunities could you manifest by truly owning your personal brand? More today in Make the Connection. Please share this with someone who needs to see this! ♻️

Thought leaders are to LinkedIn what influencers are to TikTok. Let’s break it down. People do business with those they ↳Know ↳Like ↳Trust Which means people are no longer just buying; they’re *investing* … In YOU. This is why influencers are sought after when making purchasing decisions. People love authentic, real-time product test tries and reviews. And according to studies, the same goes for B2B. Did you know: →52% of decision makers and →54% of C-level executives Spend over an hour per week reading thought-leadership content? From this, over 70% say thought-leadership content makes for a more trustworthy basis to invest than marketing materials. Hot Tip: A personal brand creates the stage for impactful thought leadership (especially your LinkedIn profile!). How? ↳ Showcasing your unique POV on industry topics ↳ Sharing authentic solutions & strategies ↳ Staying ahead of trends with data, insightful analysis & futurecasting ↳ Engaging with consumers directly (gotta love the human touch!) ↳ Staying relevant amidst industry shifts How are you positioning yourself as a trusted thought leader on LinkedIn? Ready to get started? 📲 Schedule here: https://lnkd.in/g_d979uD ^ All stats in the post from the Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report