The Experiential Group

We are honored to have ranked on Inc. Magazine's list of fastest-growing private companies in America (for the second time)! TXG ranked 1,583 overall (top 30%) on this year's #INC5000 list for achieving 328% growth! Congratulations to all of the other companies that ranked this year. #ExperienceTXG

Our Wimbledon Partner Village at this year's The Hill in NY was one for the books! - Barclays' oversized claw machine gave fans a chance to win a trip to Wimbledon 2025, along with a host of other exciting prizes. - Custom chalice cup engraving was a grand slam with fans at the Stella Artois Airstream [Anheuser-Busch]. - At the American Express vending machine, attendees could win different prizes and branded swag, while an exclusive lawn area with picnic blankets was reserved for Amex cardholders. - Range Rover's on-site vehicle display featured a vibrant flower wall backdrop that could be seen near and far, while off-site, attendees could go for a ride-and-drive experience around the neighborhood [JLR North America]. - At the ESPN tent, attendees could enter for a chance to win tickets to a 2025 Wimbledon first-round match, as well as receive branded giveaway items. - Babolat's oversized tennis rackets made for the perfect on-site photo op! - And last, but certainly not least, Court 16's mini-court drew in fans of all ages as they eagerly tried to break the on-site record of 312 volleys. ➡️ Swipe through to check out some highlights from this year’s incredible partner activations. #ExperienceTXG #TheHillNY

A night to remember! After lighting up the Empire State Building in Wimbledon’s green and purple, we brought the magic to the Brooklyn Bridge with a live concert from Nicole Scherzinger of The Pussycat Dolls! Her performance of all her hits made for an unforgettable Friday night at The Hill in NY, kicking off the weekend of Finals Championship tennis matches in style. #ExperienceTXG #TheHillNY

For the second year in a row, our team had the honor of working with Wimbledon to produce The Hill in New York. This year, we debuted the event’s iconic new location under the Brooklyn Bridge, where over 7,000 attendees experienced the magic of Wimbledon from across the pond. The weekend kicked off with a live concert under the bridge by Nicole Scherzinger. Her epic set list included all her top hits and a cover of Prince’s “Purple Rain" that had the crowd buzzing. The fun continued into Saturday and Sunday, with attendees gathering to cheer on their favorite players, enjoying quintessential Wimbledon fare such as strawberries & cream and Pimm’s cups, and engaging with various brand activations from event partners like American Express, Barclays, ESPN, Range Rover, Stella Artois, Babolat, and Court 16. Metrics Snapshot: 🎾 7K+ Attendees 🎾 51% Growth from 2023 🎾 470M+ Reach Swipe through to see some of our favorite event moments from this year, and we hope to see you next year for The Hill in New York 2025! #TheHillNY #ExperienceTXG

Here we go! Come out to our Wimbledon event, The Hill in NY, this weekend at Empire Fulton Ferry in Brooklyn Bridge Park! You’re all invited! 🎾 The Experiential Group is bringing tennis' biggest weekend back to Brooklyn again this year - the Wimbledon Finals! The team has been loading in all week to bring you a weekend of tennis, entertainment, and F&B. It's been a massive undertaking, and I'm proud of our team for making this year's event bigger and better! 🌉 65K sqft of activation space at Empire-Fulton Ferry under the Brooklyn Bridge. 🎤 80-foot stage for our Friday night concert featuring Nicole Scherzinger. 📺 36' x 20' LED screen for live-streamed Finals matches on Saturday + Sunday. 🍹🍓Countless Pimms Cups and Strawberries & Cream servings. 📷 Picturesque backdrop of the Brooklyn Bridge, Manhattan, and the East River. 🤳 8 (!!!) brand partner activations for plenty of photo moments Barclays, Stella Artois Anheuser-Busch, American Express, ESPN, Range Rover JLR North America, Babolat, and Court 16. Major thanks to our Wimbledon partners for trusting us to bring this experience stateside again this year! Check out some teaser images and coverage below – and hit me up if you'll be there (or interested in going)! I'd love to see you! Let's go team TXG! 🤘 https://lnkd.in/ertijuRk #TheHillNY #ExperienceTXG

Excited to share that TXG has made Event Marketer's IT List for our fourth consecutive year! 🎉 Making it on this prestigious list, alongside other leading agencies in our industry is always such an honor. TXG's feature on this year's list here: https://lnkd.in/echyJgtr #ExperienceTXG

Another highlight from this year's #UltaFLC. When guests entered our booth with L'Oréal's brand, Armani Beauty, they stepped into Summer on the Mediterranean 🌊 🌴 #ExperienceTXG

TXG had the honor of working with The One Club for Creativity to produce the organization’s annual One Show Awards, crowning the best of the best in Advertising & Design. ✏️🏆 This year’s theme of “The One to Brag About” aimed to shift the narrative surrounding award shows, encouraging people to see the funny side of humble bragging and celebrate their wins unashamedly. Swipe through to see some of the highlights from the night including our giant “Brag Bot” stage, our incredible host Joel Kim Booster, and more! #ExperienceTXG

Introducing the Sierra Active Wagon! To celebrate Sierra's 100th store opening, we retrofitted this Jeep Wrangler to hold 100 adventure ready items and took it on a road trip from Chicago, IL to Sheboygan, WI. Stacked with everything from kayaks and camping gear to snow shoes and skis, those who spotted the towering 13 foot vehicle IRL could snap a photo and post to IG for a chance to win a $1K gift card! #SierraIsMovingIn #SierraSweeps #ExperienceTXG

The Hill in New York is back for its third consecutive year, and we are excited to share that the event will be taking place at a new, bigger location alongside the Brooklyn Bridge! Join us at Empire Fulton Ferry in Dumbo from July 12th-14th for a weekend full of Wimbledon festivities: - Friday Night 7/12: Concert launch event with a global celebrity headliner. - Saturday 7/13 & Sunday 7/14: All-day livestream of The Championships finals matches, quintessential British fare, exclusive Wimbledon merch, and more! Click here to secure your ticket via the online ballot by Thursday, July 4th: https://lnkd.in/ecEVqpED #TheHillinNY #ExperienceTXG