⚾🎶 🎶 Buy me some Not Dogs and Cracker Jacks... ⚾🎶 🎶 We're making our debut at Wrigley Field! Chicago Cubs and Kraft Heinz announce new multiyear partnership Read the press release here: https://lnkd.in/gAU5WK5Q
The Kraft Heinz Not Company
Food and Beverage Manufacturing
Kraft Heinz and NotCo partnership to accelerate AI-driven plant-based innovation globally.
About us
At The Kraft Heinz Not Company, we’re dedicated to disrupting the plant-based food industry. Born from the collaboration between Kraft Heinz and NotCo, we're on a mission to create plant-based foods that taste just like the originals. How do we achieve this culinary magic? NotCo brings to the party its groundbreaking AI technology, backed by a database of over 300,000 plants and 260 quintillion possible combinations (yes, quintillion is a real number!). This means you’ll find unexpected ingredients like peach powder and bamboo in our chicken, spinach in our burgers, chickpeas in our mayo, and pineapple in our mac & cheese. With Kraft Heinz's iconic brands and massive scale, we’re making it possible for you to enjoy your favorite foods without the dairy or meat. Whether you're craving Kraft mac & cheese or an Oscar Mayer hotdog, we're making plant-based eating a delicious reality. Come join us in revolutionizing the way we eat!
- Industry
- Food and Beverage Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL, USA
- Type
- Partnership
- Founded
- 2022
- Specialties
- Food, Fast Moving Consumer Packaged Goods, CPG, Consumer Packaged Goods, Food Tech, Technology, Smart Food, Artificial Intelligence, Reverse Engineering, Molecular Analytics, Biotech, Biotechnology, Machine Learning, R&D, Food Formulation Consulting, Software, and Algorithms
Locations
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Primary
Get directions
Chicago, IL, USA, M3B 3L6, US
Employees at The Kraft Heinz Not Company
Updates
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📢 Shout out to our friends at Soulsight and our very own Alonso Zorrilla Yep for dreaming up our latest batch of tasty little marketing nuggets like this one below. 🤩
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⭐Hot news drop! ⭐ Set down that jar of NotMayo and give us a drumroll please.... 🥁 🥁 🥁 We're pumped to share that we have a new captain steering our ship! 🚀 Say hello to our new CEO, Meredith Madden! With Mer at the helm, TheKraftHeinzNotCo is more ready than ever to change the plant-based industry (and likely break a few records and rules along the way). Kraft Heinz NotCo #Leadership #gamechanger #foodtech #Plantbased
Last week was a great week for me, because I officially joined TheKraftHeinzNotCo as CEO! I'm thrilled to be a part of this innovative joint venture between Kraft Heinz and NotCo and ready to build and grow these awesome brands... we're just getting started! If you're unfamiliar with this really cool JV (looking at you, mom), then check out this Forbes article that helps explain why and how it came to be. #readytogo #innovation #excitingtimesahead https://lnkd.in/g37Rkc3k
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Guess who's in Forbes?! 👋 👋 👋 We're launching new plant-based foods faster than you can finish that delicious 🌭 Not Hot Dog 🌭 in your hand, and the industry is taking note. From the article: "So what is Kraft Heinz “not” doing? They’re “not” developing these plant-based versions of their products on their own. Not on your life!" "it formed an innovative joint venture with NotCo, an artificial intelligence company, to develop plant-based variations on Kraft Heinz classics." Read the full story - loaded with NOT puns - here: #plantbased #agileinnovation #forbes #emergingbrands #foodtech https://lnkd.in/eYBrbDnC
New Recipe For Success: Investing In Emerging Food And Beverage Brands
social-www.forbes.com
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🏅 🦁 🏅 NOT just another day at the office... 🏅 🦁 🏅 Today we won a Gold Lion... for making people puke. #cannes #nogutnoglory #goldlion #braveadvertising Jennifer Vega Dentman Danielle Calderone Watts Alexandria Anderson Alonso Zorrilla Yep Perri Gordon Louise McKerrow Fernando Machado Matthew Bull Diana Frost
We are happy to announce that our work for NotCo, “MayoHaters,” has won a Gold in the Brand Experience & Activation category. We want to thank our NotCo client and our Gutsy team for this amazing achievement! 🏆 #NoGutNoGlory #AnuloMufa
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Seriously, who uses people who hate mayo 🤮 to prove their products taste exactly like "regular" mayo, and then mice to prove their cheese does? 🐭 Who does that!? GUT and NotCo do that. Shout out to our fearless, boundary pushing GUT partners who challenge norms and encourage us to be brave. Together we're redefining what it means to be bold in the food industry with our products and our advertising. #innovation #plantbased #tastetest #braveclients #breakingboundaries #nogutnoglory Jennifer Vega Dentman Alonso Zorrilla Yep Louise McKerrow Fernando Machado Perri Gordon Monique Beauchamp Estrella Katheryn Batista Joselyn Bickford Dean Paradise https://lnkd.in/gPzjAEhi
Mice choose between cheese and NotCheese on Kraft brand’s game show-like obstacle course
adage.com
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🌭 🏆 🌭 Hold on to your taste buds, folks, because we're dropping some sizzlin' news. Our NotCo x Oscar Mayer NOT hot dogs just clinched a spot in PEOPLE Magazine's 2024 Food Awards as one of the best new plant-based foods! 🏆 From PEOPLE: “With a ‘nice snap’ that cooks up ‘plump and juicy’ on the grill, the meat-alternative sausages won over our staffers. ‘They have the same taste and texture as real meat.’” 🎉 🎉🎉 Massive props to our kickin' squad who hustled hard to make this happen. #plantpowered #notco #futureoffood https://lnkd.in/eqDp-8va
The Best New Plant-Based Products in Grocery Stores This Year
people.com
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We love showing off our cutting-edge R&D hub. Thanks to the Raley's team for coming to explore our innovative facility, geeking out with our brilliant R&D team, and tasting the mouth-watering food the team has created with our Chief Chef Officer, Giuseppe. Let's keep pushing the boundaries together to transform the plant-based foods industry! 🚀🚀🚀 #foodtech #InnovationNation #FutureofFood #PlantBased #TastetheFuture
Associate Category Manager @ Raley's, a division of The Raley’s Companies | Passionate about the Pantry
🌱 Today, my colleagues and I had the pleasure of visiting the NotCo facility, where we were introduced to their innovative plant-based food offerings developed through a partnership with Kraft Heinz. It was a day that showcased the exciting potential of AI in creating sustainable and delicious food alternatives. 🤖🍽️ 🤝 The collaboration between Notco and Kraft Heinz is a powerful example of how food technology can transform our eating habits and impact the environment positively. I'm grateful for the invitation and the hospitality shown by both teams. 🙏 🎉 Thank you to everyone at Notco and Kraft Heinz for a memorable experience filled with innovation and flavor! 🚀 #Notco #KraftHeinz #PlantBased #FoodTech #Innovation
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Ready to revolutionize the plant-based foods industry? Come join our incredible supply chain team and support our mission to bring mouthwatering plant-based foods for all!
Lead, Supply Chain Development - TKHNC
heinz.wd1.myworkdayjobs.com
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We are excited to share that two of our products #NotMac&Cheese and #NotMayo are winners of the FABI Awards, celebrating the most-forward thinking and creative new tastes that are driving trends across the industry! Both products will be available to taste at the upcoming National Restaurant Association Show May 18-21 in Chicago. We hope to see you all there as we continue to push the boundaries and bring delicious mouthwatering plant-based foods to all!
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