The Longer Game

🎙️ Season 3 Episode 1 is here! 🎯 Amazon’s game has changed, and simply launching a no-name product won’t cut it anymore. Now, it’s all about building a brand with long-term appeal and finding creative ways to stand out in a saturated marketplace. 📈 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder, Customer Success Manager at Intentwise, as they dig into the evolution of Amazon products, the power of DSP, and how to navigate attribution models. Tune in now and don’t forget to follow our page for more insights this season! 🎧 #TheLongerGame #AmazonEvolution #PodcastLaunch #retailpodcast #michaelmaher #cartology #kentonsnyder #intentwise

What sets successful brands apart today? It’s their relentless commitment to innovation and customer care. Think of brands like Simple Modern or Patagonia—they don’t settle for “good enough.” Instead, they’re constantly improving, even with small changes, and backing it up with amazing service. 👏🧥 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder from Intentwise, as they dive into the power of brand loyalty and innovation. 📈 Follow us and watch the full episode to learn more! 🎥✨ #BrandLoyalty #thelongergame #cartology #intentwise #CustomerCare

Building a brand on Amazon is more than just having a good-looking logo. It’s about creating something that resonates with your audience on an emotional level. As Michael Maher said, "A brand isn’t just a logo or design—it should evoke emotion in consumers." 💡 If your product doesn't make people feel something, it won't stand out in the crowd. 🎯 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder from Intentwise, as they dive deep into what it really takes to build a successful brand that thrives in the digital space. 📈 Don't miss out—follow and catch the full episode! 🎥 #AmazonBranding #EcommerceTips #thelongergame #cartology #intentwise

DSP often feels like a mystery, especially when Amazon launched its programmatic platform. Some brands are skeptical, either saying it doesn’t drive incremental sales, or it cannibalizes their existing revenue. Others believe it doesn’t deliver sales at all. But is it really DSP’s fault, or could it be how we measure success? With tools like Amazon Marketing Cloud, we can dig into the data and fine-tune our strategies. For instance, tweaking attribution models—like first-touch attribution—can reveal the true impact of DSP over time. It’s about patience and the right approach. 🎯📊 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder from Intentwise, as we unravel these DSP myths and talk about smarter measurement strategies! Want to learn how to make DSP work for your brand? Catch the full episode and follow us for more insights! 🎥✨ #AmazonDSP #MarketingCloud #AttributionModel #thelongergame #Cartology #intentwise

In the expansive world of programmatic advertising, Amazon DSP has emerged as a powerful tool for brands to leverage their niche audiences. While DSPs, in general, offer the ability to target highly specific customer segments, Amazon DSP takes this precision to the next level, capitalizing on Amazon’s vast customer data. In this Episode with Kenton Snyder, Customer Success Manager at Intentwise, let's explore how Amazon DSP allows advertisers to unlock niche audiences with unparalleled efficiency and why it is an essential platform for brands looking to thrive in today’s competitive marketplace. Subscribe and read more 👇👇👇

Legacy sellers are feeling the pinch on platforms like Amazon, where smaller companies with lower overhead are dominating with lower-priced items. The real challenge comes when sellers without strong brand recognition can’t drop prices to compete effectively. 📈 For brands that lack recognition, this struggle is amplified—consumers see little reason to pay a premium for a product they don’t recognize. Apple’s success shows that innovation, combined with strong branding, makes people willing to pay more. 🛍️💡 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder from Intentwise, to dive into how building a brand can help sellers stand out in the competitive ecommerce world. Follow and watch the full episode to get expert tips! 🎧📈 #EcommerceTips #AmazonSellers #cartology #thelongergame #intentwise

Selling on Amazon isn’t just about optimizing and driving traffic anymore—it’s about having a product that genuinely delivers. Gone are the days when you could get by with a mediocre offering and no real brand identity. The market's evolved, and so must sellers. 🎯 Now, if you want to succeed, you need more than a flashy logo or sleek design—you need a brand that resonates with your target audience. If your product isn’t evoking a strong feeling in your customers, it's time to rethink your strategy. 🚀 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder, Customer Success Manager at Intentwise, as they break down what it really means to build a brand on Amazon today. Don’t just sell a product—create an experience. Watch the full episode to get insights that can elevate your business! 👏 #AmazonSelling #BrandBuilding #EcommerceTips #thelongergame #cartology #intentwise

Amazon DSP empowers brands with precise niche targeting, leading to higher conversions, cost efficiency, and impactful personalization. 💪 #AmazonDSP #DigitalMarketing #AudienceTargeting #ProgrammaticAds #NicheMarketing #EcommerceMarketing #AdPersonalization

Want to succeed on Amazon? Here’s a fresh take: as competition heats up, brands can't rely on Amazon ads alone. Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder, Customer Success Manager at Intentwise, as we dive into why private label brands are losing market share and how off-Amazon marketing strategies, like social and custom creatives are becoming crucial. The key to staying ahead? Drive customers to Amazon through external platforms like Meta, using smart, creative branding to stand out. 🚀 Ready to level up your Amazon game? Watch the full episode now and stay ahead of the competition. 🔥 #AmazonSuccess #EcommerceTips #thelongergame #intentwise #cartology

A/B testing is the secret sauce to unlocking your brand’s full potential. Whether it's content, ads, or creative design, constant experimentation ensures you're always optimizing. 📈 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder, Customer Success Manager at Intentwise as they dive into the power of testing and why it should never stop. 🚀 Want to learn more strategies to drive growth? Follow us and watch the full episode! 🎥 #ABTesting #MarketingGrowth #RetailInnovation #TheLongerGame #Cartology #intentwise