The Lumistella Company

The Lumistella Company

Consumer Goods

Atlanta, Georgia 5,299 followers

About us

CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.

Industry
Consumer Goods
Company size
51-200 employees
Headquarters
Atlanta, Georgia
Type
Privately Held
Founded
2005
Specialties
Publishing, Wholesale, Children's Books, Christmas Traditions, Entertainment, Licensing, Immersive Experiences, Children's Toys, Holiday Entertainment, and Brand Experiences

Locations

Employees at The Lumistella Company

Updates

  • View organization page for The Lumistella Company, graphic

    5,299 followers

    What an incredible experience it’s been at Brand Licensing Europe! Over the past few days, we’ve had the privilege of connecting with industry leaders, sharing our vision, and showcasing why The Lumistella Company, is the world’s premier Christmas IP company.     Thank you to everyone who stopped by our booth—it was a pleasure to meet so many of you and discuss how we can spread holiday cheer together.    For those who couldn’t make it to BLE, don’t worry! We’ve captured some of our favorite moments in the photos below. If you missed us at the show, we’d love to connect with you.     Reach out to our sales team to explore how we can create magic together for the upcoming season.    Looking forward to the future and the opportunities ahead! #BrandLicensingEurope #BLE2024 #ChristmasIP #HolidayMagic #Licensing #Partnerships #TLC 

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    The Lumistella Company is in full swing here at Brand Licensing Europe! Check out some photos from yesterday, as it’s been incredible to connect with so many passionate professionals in the industry—we're thrilled with the energy and enthusiasm!      As the world's greatest Christmas IP company, we’re proud to showcase our premiere brand, The Elf on the Shelf, as well as our overarching brand Santaverse, where the magic of the season truly comes to life. Our team is here, ready to discuss how we can bring the spirit of the holidays to your brand.    If you haven’t stopped by yet, make sure to visit us today to see how we can create unforgettable experiences together.    Let’s work together to make your brand part an iconic part of holiday seasons to come!    #BrandLicensingEurope #BLE2024 #ChristmasIP #HolidayMagic #Licensing #Partnerships #TLC 

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    We are thrilled to announce our inaugural participation in Brand Licensing Europe. This September, The Lumistella Company will be setting up a booth at Europe's leading licensing event to showcase our beloved holiday brands, including The One. The Only. The Elf on the Shelf, and unlock new opportunities with our suite of products from our Santaverse for partners and retailers. BLE brings together top global brands, retailers, and manufacturers for a unique chance to network, discover trends, and forge partnerships. We can't wait to share what’s new, and we welcome you to visit us at our booth to explore how we can grow together in this vibrant industry. #BrandLicensingEurope #BLE #LumistellaCompany #ElfOnTheShelf #BLE2024 #Licensing #HolidayMagic #Partnerships #Growth #Santaverse

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    The Lumistella Company was honored to welcome Ginger Gilbert-Ravella, a key advocate for military families through Folds of Honor, to share her powerful story and mission with our organization. Her heartfelt message reminded us of the brave sacrifices made by our service members and their families, and the vital role we play in supporting them.   Feeling inspired, our Lumineers rolled up their sleeves and came together to pack care packages for families of deployed service men and women from Dobbins Air Reserve Base, embodying our commitment to give back to our local community. We are proud to support this cause and are grateful for our team’s dedication to making a difference.   To learn more about our philanthropic mission, please visit: https://lnkd.in/ezrSKa2b   #TheLumistellaCompany #FoldsofHonor #Philanthropy #Atlanta

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    In today’s fast-paced digital world, international marketing is all about meeting consumers where they are, across cultures, languages, and platforms. Read our latest article from Marcela Velez on localizing social media strategies to creating magical in-person experiences, and how it is key to tailor our approach to each market. The Lumistella Company is proud to have expanded to 25 markets, partnering with amazing local influencers and teams to bring our brand to life globally. Read her latest article to learn more about the trends and strategies shaping international marketing success!  #InternationalMarketing #GlobalExpansion #MarketingInnovation   

    Embracing Global Opportunities: Key Trends and Strategies for International Marketing Success

    Embracing Global Opportunities: Key Trends and Strategies for International Marketing Success

    The Lumistella Company on LinkedIn

  • View organization page for The Lumistella Company, graphic

    5,299 followers

    We are honored to announce that The Lumistella Company has won the IMPACT Corporate Skills-Based Award at the Corporate Volunteer Council of Atlanta 27th Annual IMPACT Awards, participating alongside finalists Delta, Chick-fil-A, Kroger, Cox Enterprises, KPMG, and NCR Voyix.   This year’s theme, rooted in community, resonates deeply with our mission to bring joyful family moments to all. As a family-first, local Atlanta company, we believe in investing in the future of our youth. We recently partnered with Path United to host a high school Career Day, providing students from underserved communities the opportunity to tour our headquarters and meet our Executive Board. Our employees volunteered to mentor the students in various careers including animation, design, accounting, and more.   To our incredible team—thank you for embodying the spirit of connection and service here in our city and beyond! Together, we continue to grow, give back, and inspire.

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    For the third consecutive year, The Lumistella Company was thrilled to be a part of the Chase the Victory Sneaker Ball, an annual event where elegance meets impact benefitting bereaved families. Co-founder and co-CEO, Christa Pitts, COO, Regan Holroyd, Senior Philanthropy Manager, Lauren Kalen and Senior Director of Digital Engagement, Paul Eulette donned their favorite sneakers to support a cause close to our hearts. This incredible event honors Chase McDaniel's passion for shoes and his unwavering commitment to giving back. With hearts full of Christmas joy, we are honored to support this wonderful cause, spreading holiday magic and hope to families who need it most. Together, we can make a truly magical difference! ✨ To learn more about Chase the Victory, please visit: https://bit.ly/3dlvOP2 #TheLumistellaCompany #ChaseTheVictory #Philanthropy

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    This #FathersDay, The Lumistella Company celebrates our extraordinary superdads who embody the essence of family every day. We asked 4 of our dedicated fathers to share their invaluable advice on fatherhood and a cherished family tradition or activity that makes their family unique. Your wisdom, love and commitment doesn't go unseen. Happy Father's Day to all the superdads! #TheLumistellaCompany #FathersDay #EmployeeAppreciation #CompanyCulture

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  • View organization page for The Lumistella Company, graphic

    5,299 followers

    Ilango Sankaralingam, SVP, Consumer Products, explores the benefits of global expansion: increased reach, diversified consumer base, and a competitive edge. Discover his insights on navigating legal, cultural, and logistical challenges to grow your business worldwide.  #TheLumistellaCompany #GlobalExpansion #ConsumerProducts #MarketStrategy #BusinessGrowth #Innovation 

    Expanding Globally? Consider These Insights for Proven Success

    Expanding Globally? Consider These Insights for Proven Success

    The Lumistella Company on LinkedIn

  • View organization page for The Lumistella Company, graphic

    5,299 followers

    Our very own Christa Pitts recently shared her insights in an article for Harvard Business Review titled "Seasonal Businesses Can Stay Profitable in the Off-Season. Here's How." https://lnkd.in/eqfPjQU9 In the article, Christa dives into actionable strategies to: • Identify hidden revenue streams: There is more to your business than just peak season! Discover untapped opportunities. • Engage your audience year-round: Stay connected with your customers and build anticipation for the next busy period. • Invest in your team: Use the off-season to train, develop and retain your top talent. #TheLumistellaCompany #HarvardBusinessReview #BusinessDevelopment

    Seasonal Businesses Can Stay Profitable in the Off-Season. Here’s How.

    Seasonal Businesses Can Stay Profitable in the Off-Season. Here’s How.

    hbr.org

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