The Missing Ingredient

Meijer is taking a significant step in making healthy foods more accessible to its customers by accepting the use of Supplemental Nutrition Assistance Program (SNAP) benefits on its Meijer app. This initiative is a great example in a step towards a future where nutritious food is available to everyone, regardless of location or economic status. Access to healthy food is fundamental to improving public health and fostering a more equitable society. When retailers like Meijer prioritize accessibility, they help bridge the gap between quality nutrition and communities that may otherwise struggle to afford or find these options. For those who don’t know SNAP, formerly known as food stamps, is a federal assistance program in the United States designed to help low-income individuals and families purchase food. It aims to alleviate hunger and improve nutrition and health by providing financial assistance for purchasing food. By participating in SNAP, retailers like Meijer can make it easier for SNAP recipients to access healthy foods, furthering the program's mission to support those in need. At TMI we envision a better future through food and a part of that is to support and amplify efforts like Meijer's. Together, we can ensure that everyone has the opportunity to lead a healthier life through better access to nutritious foods. Learn more about Meijer’s initiative: https://lnkd.in/gYkstEAz #HealthyFuture #FoodAccessibility #SNAP #Meijer

Are you leveraging an email list to drive in-store sales? Email marketing is an excellent way to send targeted messages directly to your customers' inboxes. Here’s how to make your retail-focused email campaigns more effective: 📋 Capture location data (zip code is easy) when consumers sign up and use this to segment your list based on location. 🛍️ Encourage consumers to sign up for your email list at in-store activations like demos. 📝 Run surveys to understand where your subscribers shop and get deeper demographic information. 📷 Highlight user-generated content of consumers shopping at your retailers. 💌 Send personalized promotions and event invitations. 🎉 Highlight exclusive in-store events or product launches. #EmailMarketing #RetailMarketing #CustomerEngagement #InStoreSales #LocationData #UGC #CustomerInsights

Have you seen the new Heinz's Pickle Ketchup Campaign? I haven’t tried it yet but I do love the combination of pickles and ketchup so I’ll probably be into it. Plus it seems like pickle flavor is sneaking into everything! #Pickles2024 Let’s breakdown the campaign and how these principles can apply to other food brands. 🎯 Core Campaign Concept. The entire campaign revolves around the concept of “You Can Already Taste It”. This comes through in their billboards, influencer campaign, paid social, their hero campaign video and the UGC campaign asking for “pre-reviews”. The overall idea that you don’t have to try it to imagine what it would taste like. 🍭 Multi-channel Campaign. An omnichannel marketing strategy leveraging multiple touchpoints with consistent branding leads to higher brand awareness, recall, customer retention, and ultimately increased sales. 🎨Tailored Creative Per Channel. They have a highly visual, punchy billboard in high traffic locations. A more authentic but still produced person on the street interview style video that plays well on YouTube. And leveraging creators on IG and TikTok. All three of these are telling the same stories in different ways that play better based on the placements. 📩 Capturing First Party Data. This is a hugely critical piece that a lot of brands who don’t sell DTC miss. Building a database of first party data dramatically increases the performance of your paid campaigns, gives you a direct line to your consumers and helps to future proof your business as privacy concerns continue to push us to a cookie-less world. Their giveaway where consumers submit pre-reviews (what they think the product will taste like) for a chance to win a year’s supply of the product is a great way to incentivize and capture this data. By adopting these tactics and principles, other food brands can effectively drive consumer engagement and boost in-store sales. #FoodMarketing

Looking to leverage digital marketing to drive in-store sales? One method we use again and again are geo-targeted social ads that call out the retailer and integrate with shopper marketing messaging. Some key elements to remember: 🌐 Use geotargeted ads to reach potential customers within a specific radius of your retailers. Upload a store list, use a list of zip codes or simply tag your key cities or regions. 📱 Optimize ads for mobile to catch on-the-go shoppers. This includes simple design, short and clear messaging, and a fast loading mobile-friendly landing page. 🎯 Include a compelling call-to-action, like a special in-store discount, in-store demo, exclusive products or other shopper marketing activities that will entice a viewer. 🏬 Call out the retailer's name and logo in the ad creative to reinforce brand presence and drive in-store visits. #DigitalMarketing #LocalBusiness #Geotargeting #InStoreSales #ShopperMarketing

Are you maximizing Pinterest’s potential for your food brand? 🌱 Most brands we talk to are not tapping into this channel effectively. A common mistake is thinking of Pinterest as a social network when it actually functions more like a visual search engine. Optimizing your Pinterest presence for search can add a consistent traffic source for your brand. A few tips to get you started: 🌟 Use the Trends tool to identify popular keywords 🖼️ Create visually appealing pins with keyword-rich titles and descriptions 📅 Regularly update boards with seasonal content to stay relevant Read more about leveraging Pinterest SEO for your brand on our blog: https://lnkd.in/g2ZSFcXf #FoodMarketing #DigitalStrategy #PinterestSEO