Real Chemistry

‘Evolve, Always,’ isn’t just a core value to us; it’s who we are. It’s what drives us to stay ahead of the curve and deliver excellence and innovation to our clients.    Today, we are living out that ethos again as Swoop is becoming an independent company. An evolution that allows us both to focus, invest, and grow on our unique paths.  This period of collaboration has significantly enhanced our collective capabilities in AI and data technology, laying a strong foundation for the future of both companies.    We will maintain a preferred partnership to ensure continued collaboration on shared goals. This isn’t a goodbye to Swoop, but a 'see you soon’.    Learn more: https://bit.ly/3MTIUlv

What happens when your passions, work, and annual ping pong tournaments intertwine?    Just ask Lilly Waltman—Account Manager with Avant Healthcare, part of Real Chemistry. Spurred by her passion for helping others and making a difference, Lilly’s day job includes leading campaigns across brands, focusing on everything from virtual speaker programs, content development, and congress activity. She enjoys interacting face to face with clients developing relationship, especially when she travels onsite for product theaters and speaker trainings.    And her “off -the-desk” job? Coordinating the Longest Day fundraiser, an event she has run the past couple years in memory of her grandfather, William Taggart Cline, who sadly passed away from vascular dementia in 2012.    Focused on supporting the fight against Alzheimer's, the Longest Day takes place on the summer solstice –the day with the most light. Every June, thousands of participants come together across the world to fight the darkness of the disease—including Lilly and her colleagues.    “My grandfather, William Taggart Cline, was an excellent ping pong player, so I host a ping pong tournament fundraiser in his honor. Alzheimer’s disease has touched so many lives—mine included—and every donation that comes in means so much to me and the more than 6 million Americans living with Alzheimer’s. Being involved with this event also has a direct correlation with the disease state I currently work with, and I feel honored to be a part of making a difference for this patient population.”   This year, Lilly was successful in raising over $10,000 to support families living with Alzheimer’s and funding research—amazing work Lilly! See you at the ping pong table next year #LifeatRealChem.

We’re built for uncommon collaboration and our people are rock stars, so is anyone surprised we combined rock and roll and AI?   #LifeAtRealChem is all about merging AI with bold ideas to boost efficiency, enhance client work, and improve patient outcomes.   To us, that’s worth rolling up our sleeves, rocking our favorite band tees, and discovering even more ways to use AI to transform healthcare.

Lights? Check. Camera? Check. Joke bucket? Check check.    Learn how former late night writer James Kuo has used his experience in a whole new arena – producing a 100+ video TikTok campaign for our #GGEnentech pharma client. Come behind the scenes as James breaks down the process and what it takes to bring a campaign like this to life. #LifeatRealChem

What has AI done for medical communications lately? More than you might realize. Take it from our experts Brandon Pletsch, Danny Bellet, and Dr. Jason Gardner: https://bit.ly/4cLQzNd

In a world of AI, communicators should leverage its power to drive diverse, inclusive storytelling. Our leaders Jennifer Paganelli and Rachi Govil share what to consider when implementing AI in your media relations efforts: https://bit.ly/3X4l3nD

As the presidential election quickly approaches, our clients are curious about the impact of a potential Harris Administration. So, we went to the DNC to find the answers. Leaders of our Corporate Pricing and Public Affairs team, Leslie Isenegger, and Erin Seidler, share insights from the Windy City including VP Harris' stances on #drugpricing, #medicare expansion, and possible implications for pharma.

Our people are all about finding innovative ways to transform healthcare, whether it's incorporating celebrity and influencers into the work or telling stories that make an impact. Join our leaders in the spaces for conversations, and walk away with actionable insights: 💻 PRWeek Webinar: Leveraging Celebrity and Influence: Maximizing Impact and Responsibility (August 28) Featuring Christine Abbott and Michael Harrison Register here: https://bit.ly/46VdMep 💻 PRovoke Media Webinar: Telling Scientific Stories with Global Relevance (September 9) Featuring Mary Claire Duch and Lucie Harper Register here: https://bit.ly/4cVKSwO

We put our heart and soul into our work to transform the healthcare experience. This summer, we took it a step further—literally. Our team came together to give blood to help patients in need. Only 3% of eligible Americans and 7% of eligible UK citizens donate blood annually, and the demand is great, which is why we hosted our inaugural company-wide blood drive. By partnering with local communities and hearing powerful stories from our own team members—some of whom have experienced the life-saving impact of blood transfusions firsthand—we’re reminded of why we do what we do. It’s all about improving the lives of patients. #LifeAtRealChem

It may not be March but we’re already getting ready to bring healthcare to #SXSW 2025.     Our people, clients, and industry leaders want to discuss the topics and trends impacting our industry, from #GLP1s to making #healthequity a reality.     Help us make it happen by using PanelPicker and voting for our #RealChemSXSW content:    💡The Big C in Cancer: Culture: https://bit.ly/3WVuu95    💡Dr. TikTok Will See You Now: Social’s Impact on Obesity Care: https://bit.ly/3WTyvMc    💡Is Your Zip Code Actually Your Most Important Health Risk Factor?: https://bit.ly/3WRIQs3