About us

Tibi is a women's ready-to-wear collection designed through the lens of Creative Pragmatism. Each piece communicates along the spectrum of creativity and pragmatism, fostering personal expression that is also functional and wearable. Founded in 1997 by creative director Amy Smilovic, Tibi delivers an ever-evolving perspective on what clothing should give us, mixing heritage and new on a foundation of a chill, modern, and classic sensibility.

Industry
Retail Apparel and Fashion
Company size
51-200 employees
Headquarters
New York
Type
Privately Held
Founded
1997
Specialties
Fashion, Shoes, and Clothing

Locations

Employees at Tibi

Updates

  • View organization page for Tibi, graphic

    15,471 followers

    On Sunday, February 11th, we showcased our Fall 2024 exhibit at the Tibi flagship store at 120 Wooster Street, New York, NY. A collection statement from our founder & creative director, Amy Smilovic: ~I struggle sometimes to identify that specific moment in time when something takes hold and becomes the “inspiration” for a collection. It’s rather often something that is uncovered, slowly and with nuanced layers, once a collection is already in the process of taking shape. When something moves us viscerally, it doesn’t become a blueprint from which to create but instead, a place to start a discussion and understand the “why” behind our feelings. Early on we found ourselves referencing campaigns from the 90s. It wasn’t the clothing that drew us in but rather the models themselves – women who had names and were (given? took?) permission to have an identity. They had a lack of self-consciousness, a freedom to move and be different. No lineage required, just a point of view. Each photo strengthened our conviction that a desire to explore concepts we find interesting is all the validation we need. Experimentation with shapes, pragmatism executed with subversion, and deconstructed tailoring to show the hand in the work mark the collection throughout. Conviction to create in a way that feels natural and intuitive, looking forward not backward, has fully gripped us. Designed with intent and with no algorithm to dictate direction.  Kristen McMenamy communicates our vision best. She came to our studio, she chose her music, she did her thing. We dropped back and watched. In that moment you realize how rare it is, and therefore so special and inspiring, to trust an artist to just be and let the outcome unfold. We worked with Lara Angelil, who thrives on experimenting and manipulating light in black and white classical photography. We wanted to see our collection through her lens. Kara Janx created ceramic pieces on which to drape the exhibition pieces. She was directed to let us see her hand in the work and to evolve each piece in a way that felt interesting, to her. Marin and Marko at fLOVER were shown the campaign photos and told to do their best work. Strong, not overthought, but thoughtful. Fall 24 leaves us fully exposed. This is just us. Working with artists we admire and creating designs that speak to us emotionally and pragmatically. The collection has been designed with the best materials from talented artisans throughout Europe and Japan and a maniacal focus on our unabating obsession with style, sport and utility. Human content here, exposed, for you to feel and react.~ -Amy Smilovic, founder & creative director

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  • View organization page for Tibi, graphic

    15,471 followers

    We are looking for a talented Art Director to join our team. Please submit a brief cover letter indicating your interest & qualifications & resume to artdirector@tibi.com. We possess a maniacal focus on a design-first approach to everything we do - from the creation of our young designer collection to how we communicate with our customers. We are at once creative and pragmatic, drawn to the path not taken, & doing what is right for the brand and not constraining ourselves based on the past. This position is a chief creative voice. We are looking for a multi-faceted, creative, artistically trained individual to lead an ambitious team & execute incredible work. The position reports to the creative director.   The in-person position is based in NYC.   Key Responsibilities   Shape creative communication for the brand with a team of artistic talent & seasoned professionals.   Lead content creation: ideate, assess, and execute via a hands-on manner to develop content for all media channels. Work closely w/ the creative team to develop & execute engaging seasonal and runway campaigns.   Lead seasonal campaigns, leveraging experience working and directing photography and videography. Bring the creative vision to life, ensuring it meets business needs.    Provide clear written & visual direction through well-articulated briefs, storyboarding, location scouting and directing talent in conjunction w/ the Brand Stylist.   Manage a small team of creatives including visual artist, graphic design, and social media.    Manage a defined but fluid calendar to ensure timely delivery of assets across all channels.   Stay informed on new tech advancements or artistic direction that ensures we are evolving & applying best practices.   Traits   A mindset that embraces curiosity, strong work ethic, honesty & a pursuit of excellence.   Highly curious & interested in besting yourself & the work we produce, at every turn.   Team player who leads by example; hard work & commitment.   You engage in rigorous debate that is thoughtful and pragmatic.   Strong verbal and written communication; maintain clear goals that keep conversations focused and productive.   You get a lot done in a short amount of time.    You thrive in an environment of taking risks, with purpose. Being creative, for the sake of the outcome, not just for the sake of it.    You are results oriented and able to balance long-term objectives with short-term goals.   You can keep a project on task while managing direct feedback to your team.   Qualifications   6+ years as an Art Director at a creative agency or design driven product company.   An excellent portfolio executed across myriad fine arts.   Experience on sets with understanding of various roles and responsibilities across the creative spectrum.   Knowledge of design software and a very hands-on approach in both the physicality of the creative content as well as a visual tool to communicate with your team.                          

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