Til Valhalla Project

Throughout November, we observe National Veterans and Military Families Month - a recognition of all who have selflessly served our country and the loved ones who proudly stand by them. To every brave Veteran and the families who support them, we thank you for your unwavering commitment and sacrifice. Read more in the T.V.P. Blog: https://lnkd.in/eTCbkuTM

Please help us get one step closer to our goal of Honoring EVERY Fallen Hero. If you know of a Fallen Military or First Responder, help us keep their legacy alive by applying for a memorial plaque today: https://lnkd.in/eTx3zKQQ Even if you don't know of a Fallen Hero who deserves to be Honored, consider sharing this post to help spread the word. We won't stop until we've paid tribute to EVERY Hero who served selflessly and with Honor.

We're committed to ensuring that NO Hero's legacy ever goes forgotten. But we can't do it alone—we need passionate supporters like you to help deliver handcrafted memorial plaques to the families of our Fallen. By becoming a #LEGACYGUARDIAN, you'll play a crucial role in our mission and join the ranks of our strongest supporters. #LEGACYGUARDIAN status is reserved only for those who have made a significant impact on the T.V.P. mission by spending at least $100 on gear that saves lives & Honors Heroes. In addition to getting access to exclusive gear and perks, our #LGs are among the first to get invited to hand-deliver a Fallen Hero's memorial plaque. Click here to give back in a whole new way & volunteer to deliver a plaque: https://lnkd.in/ewxnygZT

Please join us in congratulating the winner of our latest Elite Giveaway, Jacob E.! Jacob shared this photo after receiving his prize—a handcrafted wooden Concealment Flag made by Veterans. Like every dedicated Elite Member, Jacob is automatically entered into monthly drawings for unique, high-end prizes. It's our way of thanking our Elite Subscribers for helping us save more Veteran lives and Honor more Fallen Heroes. Jacob told us he joined the Elites a few years ago after his family received a memorial plaque Honoring his grandfather. Jacob, we deeply appreciate your family's sacrifice and are proud to have you among our most impactful supporters. Thank you for sharing your photo and for giving back to those who gave all. Enjoy your new Concealment Flag! Our next Elite Giveaway is a must-have for anyone who loves spending time outdoors! Click below to get the details and join the Elites before November 15th to enter the drawing: https://lnkd.in/gFcmjjwj

Join us in pausing to show our gratitude to the brave men and women who run toward danger when lives are on the line. The courage, dedication, and selflessness of our First Responders embody the true spirit of Heroism. To all First Responders, THANK YOU for keeping our communities safe every single day.

On National Day of the Deployed, we pay tribute to the brave men and women who left the comfort of home to put everything on the line for a chance at a better tomorrow. Their bravery ensures our safety and their sacrifices are the backbone of our freedom. To every deployed Service Member and their families, thank you for your resilience and unwavering spirit. We await your safe return and will never forget the weight of your service.

“We know of Til Valhalla Project, and we support what you all do.” - Delta We just got off a call with Delta, and I want to take a moment to address the recent situation involving a Veteran being asked to leave a Delta flight while wearing one of our t-shirts. This story caught fire quickly, and a lot of emotions came with it. Like many of you, I was frustrated when I first heard about it. But after speaking directly with Delta, I’ve learned that their side of the story is vastly different from what was initially reported. To be clear, they didn’t deny the incident entirely, but the details don’t line up with what we were all led to believe. They didn’t want to publicly call anyone out, and I can respect that—but at the end of the day, their silence left a lot of room for people to make their own assumptions, including me. Here’s the bottom line: there are two sides to every story, and we’re not here to play judge and jury. Delta, like any large company, isn’t perfect, but they also employ many Veterans and have been long-time supporters of the military community. One incident doesn’t define an entire organization or the people within it. That said, Delta should have spoken up sooner. The lack of communication has allowed things to spiral, and by the time they reached out, the damage was already done. In times like these, silence is the loudest—especially when it gives people room to assume the worst. And perception is often reality. I know some of you are angry and have suggested we respond in ways that could fuel the controversy. Let me be clear: that’s not what Til Valhalla Project is about. We’re here to Honor Fallen Heroes, support Veterans, and spread a message of respect. We’re not here to fan the flames or create division. On this incident? We remain neutral. We’re not taking sides. When I meet Catherine next week, I’ll shake her hand. And when I meet with Delta, I’ll shake their hand, too. I want to thank Delta for reaching out, for acknowledging the complexity of the situation, and for reminding us that they’re long-time supporters of Veterans and our mission. And I want to thank Catherine for bringing attention to our cause and for her dedication to serving Veterans. We all have the same goal here: to Honor those who have served and continue to serve. Let’s stay focused on that, and not get dragged into the weeds of controversy. Thank you for your continued support of Til Valhalla Project. Keep Moving Forward, Korey Shaffer Founder, Til Valhalla Project Proud USMC Veteran

We're proud to introduce our updated Do Not Give In Collection! Click here to check it out and help us spread this critical message: https://lnkd.in/e9848nHe This design has been in the media recently, but it's been an essential part of the T.V.P. mission for over 7 years. It was one of the first tees our founder Korey ever created. The design was dedicated in memory of his friend, Cpl. Benjamin Dunston, a fellow Marine Veteran who sadly lost the battle with his demons after returning home. Korey wishes he could have told Dunston the words on this tee but never got the chance. In his grief, Korey crafted a memorial plaque to Honor Dunston's memory—a gesture that ultimately sparked the T.V.P. mission. Since then, the Do Not Give In design has played a massive role in helping us donate over $1.3 million to reduce Veteran suicide and Honor 3,500+ Fallen Heroes with memorials surprise-delivered to their families. The phrase “Do not give in to the war within” means so much to Korey that he decided to use ”The War Within” as a chapter title in his new book, Legacy Mindset. We've extended the Do Not Give In design to everyday essentials like a Flight Tag, Silicone Bracelet, and Decal to give you as many ways as possible to spread awareness and make an impact.

An important message for the T.V.P. Family: Recently, I've noticed some companies are copying or creating their own versions of our "Do Not Give In" tee, likely trying to profit from the recent media attention. While spreading awareness is important, it's crucial to recognize the intentions behind these tees. I designed the original "Do Not Give In" tee not just to share a powerful message but also to fuel the T.V.P. mission—to fight Veteran suicide and ensure no Fallen Hero goes forgotten. Others may sell similar shirts, but they don't have the same purpose driving them. If you're considering purchasing a "Do Not Give In" tee from another source, I encourage you to pause and ask: What is their mission? By choosing the original, you're doing more than wearing a message—you're supporting a movement dedicated to changing lives. Please consider sharing this post to spread the word that not all "Do Not Give In" tees are created equal. Thank you for your unwavering support, and always keep moving forward. -Korey Shaffer Founder | Til Valhalla Project https://lnkd.in/gE2C-BQU

I have had the Honor and privilege of working for Til Valhalla Project for the past 18 months. Every single employee at T.V.P. takes pride in Honoring our Fallen Heroes. T.V.P. not only provides memorial plaques at no cost to the families of our Fallen Heroes, but hours of therapy for at risk veterans. The entire company was built on CEO, Korey Shaffer's best friend's suicide after his deployment to Afghanistan, and his commitment to keep his friends legacy alive. Veteran Suicide is a mental health epidemic, with more veterans dying since 9/11 from suicide than combat. Let's educate and continue the fight for our veterans and Honoring our Heroes. Show T.V.P. some love by reading our latest blog. #TilValhallaProject #VeteranSuicideAwareness #HonoringOurHeroes #DeltaAirlines Delta Air Lines