TIP Advisory

https://lnkd.in/esv5Fxis A big thank you to Richard Jamieson, Dominic Ponsford, Charlotte Tobitt and the team at Press Gazette for publishing some of my thoughts about the state of digital advertising, digital publishing, and how both the buy side and sell side can work to improve the health of both. Having seen my first copy of Press Gazette being pored over and passed around the editorial teams at Future during my first job out of University, it's an honor to be featured so many years (and roles) later. It's also privilege to help expand a platform like Factor Eleven, which strives to address many of the sell-side challenges I mention in the piece—driving direct dollars back into premium publishers, in ways that create attention and engagement for advertisers. Lastly, a thank you to Matthew Scott Goldstein (msg), and Matt Prohaska for building a community that works so hard to support the premium publisher ecosystem.