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Our whitepaper, “Evolving Loyalty in the GCC,” is now available for download. 📄 In partnership with Qualtrics, tms explored the evolving loyalty landscape in the UAE, surveying 489 loyalty customers across Generations X, Y, and Z to uncover what truly drives engagement, retention, and advocacy. Our research reveals how brands can build stronger, more relevant loyalty programs in an increasingly competitive market. 👉 Download the whitepaper to discover our findings: https://lnkd.in/gtKCSrf2

Loyalty programs in the GCC are evolving – as competition grows and customer expectations shift, brands must evolve to stay relevant. tms has been at the forefront of this evolution, shaping loyalty strategies for clients including T-Mobile Magenta, Priority from O2, and MyMcDonald's Rewards. 🤝 In partnership with Qualtrics, our latest whitepaper, "Evolving Loyalty in the GCC," dives into the changing loyalty landscape in the UAE, exploring what truly drives engagement, retention, and advocacy. 💭 “A new era of loyalty is emerging; brands must adapt if they wish to remain among the few programs customers are willing to join. The competition is fierce, and only those who innovate will thrive,” said John Viccars, International Strategy Lead at tms. Download the full whitepaper on our website: https://lnkd.in/gtKCSrf2

tms' Sustainability event is taking place tomorrow, March 19 – have you signed up yet? 🌎 Join us to learn about "The Human Rules of Sustainability," our proprietary research which analyzes why consumers’ beliefs surrounding sustainability don’t align with their behaviors – featuring industry experts from Live Nation Entertainment, Petco, JDE Peet's, and Bryter. Register now before it's too late: https://lnkd.in/gay8_CyZ

Leaders from around the globe recently gathered for tms' biennial summit, Connections 2025: The Power of You! 🌟 Taking place in Chicago over the course of three days, Connections 2025 focused on the individual impact each leader can make to contribute to our future success. tms' Senior Leadership Team, partners from our parent company, Morgan Street Holdings, and external keynote speakers graced the stage to share how we can keep up with the demands of an ever-evolving business environment. Core themes focused on embracing innovation, fostering creativity, and harnessing the "Power of And" to promote growth. Attendees left the summit feeling a sense of empowerment, with a clearer vision of what to expect for the future ahead. Take a look at some highlights below 📸

On March 19, tms will unveil “The Human Rules of Sustainability” – our proprietary research which studies the growing gap between consumer actions and their sustainable beliefs. 🌎🍃 We'll dive into key takeaways, including: 🛍️ The intention-action gap: Why consumer behavior doesn’t align with beliefs - and what to do about it. 🤔 Contradictory messages in sustainability: How mixed signals in today’s marketplace create confusion and apathy. 🌱 The fusion of natural materials and human nature: Why aligning sustainability with intrinsic human needs leads to greater success. Join us to discover our findings and hear from industry experts Francesca Mahoney, Ex Vice President Sustainability at Petco; Gina Engel, Sustainability Manager at Live Nation Entertainment; Sebastian Martin, Founder of Bryter; Oliver Ellis, Sustainability, Lead at JDE Peet's; and tms’ Tania Wendt, SVP of Engagement & Strategy. 👉 Register today: https://lnkd.in/gay8_CyZ

McDonald's Surprize Fries is back in Australia and New Zealand with more prizes than ever before – the new experience is delivered seamlessly using iWin, tms’ proprietary game engine technology which delivers secure and scalable engaging customer experiences. 🍟🎁 The famous peel returned on March 5 from last year with each order of fries – this time, the promotion features an improved one in three chances for customers to win free food, exclusive merchandise, gift cards from their favorite brands, and cash prizes! 🎙️ “We’re constantly seeking new and innovative ways to surprise and delight our customers through our promotions. This year, our digital experience takes it to the next level, offering something fresh and exciting for McDonald’s fans," said Stuart Nyman, Digital Client Engagement Lead at tms. Read more about the return of Surprize Fries: https://lnkd.in/gY5S4dw7

The gap between consumer beliefs and sustainable actions is growing. Is it time to rewrite the sustainability playbook? 🌎✨ According to our proprietary research, while 71% of consumers say they are willing to do their bit for a more environmentally friendly world, only 13% will actually do it – tms set out to understand why consumers passionately express their support for sustainability but rarely behave in a sustainable way. We invite you to join us on March 19 for an exclusive look into our research findings and learn about “The Human Rules of Sustainability,” featuring industry leaders Francesca Mahoney, Ex Vice President Sustainability at Petco; Gina Engel 🌍, Sustainability Manager at Live Nation Entertainment; Sebastian Martin, Founder of Bryter; Oliver Ellis, Sustainability, Lead at JDE Peet's; and tms’ very own Tania Wendt, SVP of Engagement & Strategy. Register now: https://lnkd.in/gay8_CyZ

McDonald's has joined forces with British rap legend Stormzy in a new campaign inviting fans to “Order like Stormzy,” available for a limited time exclusively in the UK and ROI. 🎶🍟 To make the campaign come to life, tms led on the promotion, digital experience, and prize pool, sourcing exclusive merchandise like branded pin badges and creating interactive microsites for prize draw entries and tiered rewards. 🎁✨ Matthew Reischauer, Marketing Director, McDonald’s UK & IE, stated: “The Stormzy Meal isn’t just about the food, but it’s about taking something we can all relate to – having a favorite McDonald’s order – and turning it into a cultural moment.” Learn more about the collaboration: https://lnkd.in/g5GNmdUY

tms brought back McDonald's Surprize Fries to Australia and New Zealand with more prizes than ever before! 🍟🍟 Launching on March 5, the famous peel returns from last year with each order of fries, and now customers have a 1 in 3 chance to win prizes like free food, exclusive merchandise, gift cards, cash, and more. 🎁 Mary Vrančić, Senior Marketing Director for McDonald’s Australia, stated: “We know value is more important than ever with our customers. This year, Surprize Fries introduces extra anticipation, with millions of prizes to win, as well as a surprising new experience each week. Make sure you visit Macca’s and purchase a Medium or Large Fries for your chance to win!” The new experience is delivered seamlessly using tms' iWin proprietary game engine technology, which delivers secure and scalable engaging customer experiences. 📲 Learn more on Campaign Brief: https://lnkd.in/gdw_MkDB

tms is pleased to announce we have appointed val george vollmer as the new Vice President of Global Product & Creative for Global Merchandise Services (GMS), our product and merchandising division. 👏👏 In his new position, George will spearhead the product design and development process from concept to execution, bringing extensive experience from his previous role at Sam’s Club as Head of Brand Experience for Member’s Mark. George’s mission is to foster a culture of growth, creativity, and innovation, sparking new product ideas that resonate with brand fans, expressing his excitement to help propel tms forward in the industry: 💭 “I’m excited to join tms at such a pivotal moment for the company. With its impressive roster of brands and a strong commitment to innovation, I look forward to working with the team to build on tms’ strengths and drive the next phase of growth.” Learn more about our new VP of Global Product & Creative for GMS: https://lnkd.in/gSreByWU