TŌDEM

Welcome to the team, Taylor McLamb! We are so grateful to have you. We first met Taylor when she worked for our office home, Venture X - Greenville Plush Mills! We saw her nearly every day and got to know her very well during her time there making it oh so easy to know she would fit right in when it came to adding a new account manager to our team. Aside from her genuine and sweet personality, Taylor is equal parts creative and perfectionist. As a former teacher turned professional, she thrives in an environment where she can take care of others while channeling her creativity. She approaches challenges with the ability to look through a variety of lenses and solves problems in innovative ways while always maintaining that people come before product. She finds peace in organization and excels in helping others find their order as well. When she is not in the office, Taylor could truly be anywhere. Whether it is hiking in a national park, strolling through a historical city, or exploring off the coast somewhere, nothing brings her and her husband joy the way traveling does (except maybe their dog, Leo). https://lnkd.in/eprrnaYq #Tōdembrands #cultivateyourbrand #branding

No day around the Tōdem office is ever the same. We are constantly moving and shaking whether it’s working on an amazing new project for one of our awesome clients or taking the opportunity to enjoy each other’s company at a client fundraiser or teammate’s birthday. Sign up for our quarterly newsletter to get a peek inside our world, hear from our clients, and hopefully learn something new! Join the list. https://ow.ly/fwbp50TXeys #Tōdembrands #cultivateyourbrand #branding #thoughtsofatodem #workofatodem #greenvillesc

PSA!!! Our Q3 newsletter is about to drop! Below is a link to our Q2 newsletter and a link to subscribe! Let's stay connected! And seriously, we only send 1 newsletter per quarter. Don't miss out!! TŌDEM https://lnkd.in/e44ZVDH8 https://lnkd.in/eMb6Usnv

https://lnkd.in/eWptpZTV 3-2-1! She’s open! The Spinx Market & Eatery celebrated their grand opening yesterday and we couldn’t be more proud to play a small part. We worked alongside the visionaries themselves SPINX to craft a sister brand for this new concept in the heart of downtown Greenville. From brand elements to paint colors to swag inspiration and even bathroom design, we helped their team and architects SHLTR Architects infuse the brand into every aspect customers will experience. Now go grab a cup of coffee, some legendary chicken and all the local goods to celebrate our beautiful city. Cheers!

COFFEE TALK: We had two coffee meetings recently. Do you know what came up in both? Aging leaders who are content with the old way of doing things. We’ve said this line over and over again. What got you here won't get you there, and that's a fact. We’re baffled that there are companies (and successful ones at that!) out there with no website or any kind of digital presence. We know so many of our valiant entrepreneurs from the 70s, 80s, and 90s take pride in having built a business on strong relationships, handshakes, and an honest word. But we are in a new era. There's the real world and the digital world. If you do not exist in both, eventually, you won't exist at all. Branding is more important than ever. In fact, it's so important that I built an entire company dedicated to doing just that. One that captures the substance behind that strong relationship, handshake, and good word. Cheers to all of the success stories that made it "here." And if you want to make it "there," you know what needs to happen, and you know where to find us. #Tōdembrands #cultivateyourbrand #branding #smartbranding #thoughtsofatodem #digitalbranding #greenvillesc

True or false? Branding is just the way your audience perceives you.   False. There's much more to it than that. But don’t take our word for it. Take it from our client, Molly Bryant, owner of Studio M Co. as she shares what she learned along the way while working with Tōdem.   #Tōdembrands #cultivateyourbrand #branding #smartbranding #brandingroi #greenvillesc

We have no words (and no power). Growing up in our beautiful town of Greenville, SC, we never thought we would see the devastation left behind by Hurricane Helene. Sure, we remember the aftermath of Hugo and our friends who were impacted on the coast, we've seen the unimaginable destruction rip through the Florida beaches we love, but we never really registered the damage that could come through our neighborhoods here in the Upstate, until now. What words we do have, are words of gratitude – for our safety and our families. We have lost nothing in comparison to our friends and family in Western North Carolina. Our hearts and support go out to them as they begin the long road to recovery that lies ahead of them. In the meantime, take a minute to enjoy the sunshine, hug those you love, count your blessings, check on your neighbors, lend a hand where you can and send prayers for those whose lives have been forever impacted. #HurricaneHelene #GreenvilleSC #yeahthatgreenville #westernnorthcarolina

What helps set you apart from your competition? Your services? Your people? Your relationship with clients? Absolutely! Each of those things comes into play, but if you aren’t consistently communicating those differences both verbally and visually, you are missing the mark. Forbes states that presenting a brand consistently across all platforms can increase revenue by up to 23%. All that to say, consistency is key to building consumer trust. Hear what our client, Molly White Jones, Director of Marketing Kester Search Group, LLC ®, has to say about the importance of a cohesive brand when competing nationally with much larger firms. Visit their website at www.kestersearch.com and you’ll feel like you know them before ever even meeting them.

Are you not ready to fully address your branding just yet? Or can’t afford to? Still discovering who you are and where you want your company to grow? What’s worth the spend in the meantime? Check out our latest blog for our take. https://lnkd.in/e-2Qjass

Branding an event can be just as crucial as branding your entire company. A well-executed event brand serves as an extension of your company's identity, providing your target audience with a unique opportunity to connect with your brand through an immersive experience. At Tōdem, while we may not specialize in event planning, we excel in helping you enhance your event by crafting and implementing a strategic branding plan. Ready to brand your next event? https://ow.ly/jg3F50Tqcam #Tōdembrands #eventbranding #cultivateyourbrand #nonprofitbranding #invitationdesign #eventdesign #eventlogo