Tonic3

Building out a new category takes bold moves and calculated risks. We are so proud of our friends in the Trade Marketing team and everyone at The Fini Company BR and the Fini Company ES for their pioneering efforts in creating powerful, innovative retail experiences. What can we learn from these innovative brands?  🔶 Be Curious: Curiosity drives long-term innovation by studying market dynamics 🔶 Question Your Business: Unlock new opportunities like our friends at Fini, who reviewed their identity and boldly expanded into a new category. 🔶 Be Bold: Innovation requires calculated risks and strategic research  🔶 Stay True to the Brand: Innovations should enhance, not compromise, the brand’s core values   🔶 Learn, Test, Learn Again: Persistence and flexibility are crucial; brands must learn from failures and refine ideas. View the exciting winning results from Kantar, in these Categories: - Consistently Innovative Brands: Nutella, Samsung, Jio - Rising Innovative Brands: Chase Payment Solutions, Virgin Australia, Beck’s - Pioneering Brands: Fini, recognized for opening new paths in its category. - Brand Blueprint Award (from Cannes Lions): Baileys, Guinness Again, congratulations to all these brands! 🎉 More here: https://lnkd.in/g6V6NVVs

If you haven't logged on to Dreamforce yet, there's still time. Day 2 streaming topics are all about unlocking your data. We'll be tuning in to this keynote to hear what is possible now for customer experience transformation. Which sessions are you enjoying? Keynote: Humans with AI Agents Deliver Effortless Service https://lnkd.in/gA3GSJdT #customermarketing #customerservice #salesforce #humancentered #Usability #MarketingCloud #ServiceCloud

4 reasons tech leaders have adopted prototyping to ensure Tech project success: 1. Small money makes big money work 2. Seeing IS believing 3. A Crystalized Organizational Direction 4. Startup Success, No Matter Your Size Momentum, Cost avoidance, Decision making -- it's possible to achieve progress without compromising the customer experience. 💡 Tip: Project leaders currently working with stakeholders to build 2025 budgets can pull these benefits into their planning process to drive alignment.

Sure, Sales teams can use AI to accelerate their relationship building. But that's not all - our teams dug into several tools to discover all the things you can do with AI in the different Salesforce clouds. Read the full article for details. Salesforce has paved the way for a new era of artificial intelligence. Training, deep understanding, and readiness for future waves of AI are crucial to harnessing the full potential of these innovations. Trust, ethics, and humanity must remain guiding principles on the journey toward an AI-driven future. With Einstein, teams can expand how Sales and Service teams operate: * Evergreen knowledge management * Next step guidance * Predictive forecasting https://lnkd.in/gmwg3K6M Be sure to explore the different approaches we can take for a specific Salesforce Cloud challenge.

Building, buy or renting AI corporate solutions: Chairman at Tonic3 Pablo Sigler reminds us how this isn't the first time we've faced this decision. We're interested to hear which aspects you are debating within your leadership teams.

Congrats to you, Guido!!

Banking and financial services have huge opportunities with digital transformation: - Seamless, scalable infrastructure - Improved risk assessment and fraud detection - Customer service, including KYC/AML processes, chatbots and credit decisioning But what are the common challenges to delivering results for these initiatives? We explore them here in our journey of partnering with Citi. https://lnkd.in/g3aWG6hu

How often do teams feel they have to give up good design for technology advancements? It doesn't have to be the only option -- meaning you CAN have Compliance Innovation with User-Centric Design. As a business leader, you are always making trade-offs. At Tonic3, user-centered design is at the heart of everything we deliver with our partners. When IT Leaders need to deliver internal platform transformations we start with the user. When Commercial and Portfolio leaders want to create the next immersive community experience, we start with the user. You can scan through some of the ways we've put the user at the center of some large banking and financial services projects. https://lnkd.in/gna6fEpu

We are thrilled to share our recent collaboration with the City of Lewisville, focusing on the revitalization of Old Town Lewisville. Our goal was to drive awareness and increase both digital and foot traffic, enhancing visitor interaction and fostering connections among residents and visitors. 🚀 What better way to understand the impact of the challenge than to Hear it directly from our client, James Kunke, Director of Community Relations and Tourism, who shared his thoughts on the impact of this project. 👇 We deeply appreciate the trust the City of Lewisville placed in us and are proud to have contributed to the vibrant and engaging marketing campaign that highlights their historic downtown district. Seeing our clients happy and their projects succeed is what drives us! 🔥🧡

We are thrilled to share our recent collaboration with the City of Lewisville, focusing on the revitalization of Old Town Lewisville. Our goal was to drive awareness and increase both digital and foot traffic, enhancing visitor interaction and fostering connections among residents and visitors. 🚀 What better way to understand the impact of the challenge than to Hear it directly from our client, James Kunke, Director of Community Relations and Tourism, who shared his thoughts on the impact of this project. 👇 We deeply appreciate the trust the City of Lewisville placed in us and are proud to have contributed to the vibrant and engaging marketing campaign that highlights their historic downtown district. Seeing our clients happy and their projects succeed is what drives us! 🔥🧡