TopRight

Building your brand architecture may sound simple, but execution is where most organizations stumble. From focusing too much inward to creating inflexible structures, there are key missteps to avoid. In our latest blog, we break down the six most common mistakes and share expert advice on how to avoid them. ➡️ Ready to build a stronger, smarter brand? Dive in now! https://lnkd.in/eF3Cpkfy #BrandStrategy #BrandArchitecture #MarketingTips #BusinessGrowth #Branding

🚨 Is your brand starting to lose its impact? Here are a few signs it might be time for a refresh: 🔹Stagnant performance: If your brand is struggling in the market or losing ground to competitors, it may be time to reevaluate. Look at declining engagement or sales as warning signs. 🔹Disconnect with your audience: Over time, your brand's image and values can drift away from what your audience cares about. Feedback from stakeholders that your brand no longer resonates is a clear signal for change. 🔹Visual identity feels outdated: Design trends evolve quickly, and brands that feel stuck in the past struggle to capture attention. A refreshed logo, color palette, or modern typography can reinvigorate your presence. 🔹Shift in brand narrative: Look beyond your product. Does your messaging connect with the lifestyle and experiences of your audience? Brands like Lexus have successfully pivoted by centering their customers as the hero of their story, creating deeper emotional connections. A brand refresh isn't just a cosmetic update - it's about realigning with your goals, values, and audience. Every brand has a lifecycle, and knowing when it's time for a refresh could be the key to regaining recognition and relevance. ⭐ Pro tip: Engage both internal and external stakeholders to ensure your refresh hits the mark. Regular feedback will help you create a more holistic and impactful brand evolution. #BrandingConsultancy #TopRight #BusinessGrowth #BrandSuccess #Rebranding

Meet Natalie Ross, our Senior Vice President of Brand Strategy! Natalie brings 28 years of expertise to our team. Her career began at top branding firms Interbrand and Landor before she founded BrightBlue in Atlanta, where she worked with iconic clients like Coke, Delta, and UPS. One of her standout achievements is creating Visa’s first-ever product architecture and nomenclature strategy program during a six-year engagement. Natalie’s global experience and brand architecture expertise enrich her unique perspective, making her a vital asset to our team. Through living and working in countries worldwide, Natalie’s insights reflect lessons learned through extensive cross-cultural and academic experiences. Thank you, Natalie, for your exceptional contributions and inspiring journey!👏 #EmployeeSpotlight #BrandStrategy #Leadership #GlobalExpertise #TopRight

Every day, our team at TopRight pushes campaign marketing to the next level, transforming integrated campaigns into business-building programs with meticulous insights, creative and optimization. Check out how we've helped our clients like Warner Brothers build far-reaching, inventive campaigns and strategies that fuel bottom-line results: https://lnkd.in/edvanhGV #TopRight #BrandingConsultancy #Activation #BrandSuccess

Struggling to get the RFP Responses You Need? RFPs are meant to simplify the process of finding the right agency, but creative and consultative projects can make it tricky to get the proposals you actually want. We’ve reviewed countless RFPs and identified four key steps to help you craft a clear, effective request—ensuring you attract the best fit for your project! 🎯 📲 Learn how to streamline your RFP process in our latest blog! https://lnkd.in/dx-XuKyQ #RFPProcess #MarketingTips #AgencyLife #CreativeStrategy #TopRight

Is your brand truly customer-centric? 🤔 Did you know 76% of consumers expect companies to understand their needs? Yet, too many brands still use outdated, inside-out strategies that don't resonate with today's customer. It’s time to reimagine the customer experience lifecycle from the customer's point of view. 📲 Learn how an outside-in approach can help you build deeper connections in our latest blog: https://lnkd.in/dcMztwe5 #CustomerExperience #CXStrategy #OutsideIn #ModernBrand #BrandInnovation #TopRight

Every brand has a lifecycle, but how do you know when it's time for a refresh? If you're stuck with outdated branding, it could be costing you. In our latest blog, we break down the telltale signs that your brand might need a makeover and offer expert tips to breathe new life into it. From refining your brand's narrative to modernizing its visual identity, we've got you covered. 📲 Read more here: https://lnkd.in/dy-haTzr #BrandRefresh #MarketingTips #Branding #Rebrand

Your brand's greatest asset is its ability to connect with people. Focusing on customer experience isn't just about keeping up with trends - it's about creating loyalty and driving meaningful engagement. Ready to enhance your customer experience with purpose-driven strategy? Contact us today. #CustomerExperience #CX #TopRight #BrandSuccess #Branding #BrandingConsultancy

Customer experience is more than just a touchpoint - it's the heart of every brand interaction. How are you ensuring every moment with your audience strengthens that relationship? #CustomerEngagement #TopRight #CX #BrandingConsulting

We are proud to be part of an exciting transformation for Middlesex County, helping to bring the CIO Strategic Investment Plan to life. This visionary project will turn Middlesex College into a dynamic destination, offering state-of-the-art facilities for families and individuals across the region. We're thrilled to be creating captivating go-to-market content that will build anticipation leading up to the 2026 grand reveal. Check out this sneak peek of what's to come!