TopRight

Why are we proud of the work our team at TopRight has done for Allegheny County? There are too many reasons to count! Our campaign, "Reasons to be Proud" celebrates residents’ sense of gratification and achievement, as well as the County’s commitment to thoughtful and strategic growth that honors the past and inspires the future. We dug into the research, created a clear strategy and built a campaign that was warm, celebratory and ultimately highlighted the abundant opportunities available for both residents and businesses. Learn more here: https://hubs.ly/Q02NBNk_0

At TopRight, it's not just about ideas—it's about the people who turn ideas into reality. Our team is a vibrant mix of visionaries, creators, and strategists who are driven by the passion to transform organizations from the inside out. Whether it's the creative geniuses crafting innovative campaigns or the data wizards translating numbers into strategy, each person at TopRight plays a crucial role in delivering impactful results. We're more than just a team; we're a community of forward-thinkers who thrive on collaboration, innovation, and excellence. Meet the people who make it all happen. https://hubs.ly/Q02N4zdr0

Our work with Middlesex College has been a game-changer, transforming their brand and establishing a strong presence in their community. Together, we've boosted enrollment and enhanced brand perception by reimagining their visual identity and creative presence to highlight the college's student-centered approach. Through targeted digital campaigns, like the one featured in this video, and a holistic brand strategy, we've seen double-digit growth in enrollment year after year, proving how a purpose-driven story leads to impactful results.

Welcome to the team, Carlos Luna! Carlos recently joined TopRight as a Graphic Designer. Carlos is supporting a wide range of client initiatives and loves fun, creative projects, always eager to showcase his illustration skills. "Seeing the end result come together is always my favorite part of a project", he says. Carlos brings a fun, creative perspective to TopRight and we are eager to share his talents with our clients. Get to know more about Carlos and the rest of our team here: https://lnkd.in/dZuFfYrm

In today’s data-driven world, precision in marketing is crucial, but it’s not enough. The real magic happens when we combine data with compelling storytelling. Crafting narratives that resonate on a human level — through shared experiences and emotions — is the key to building lasting relationships with consumers. Data informs us where to start the narrative, but the story itself must connect on a personal level. How are you leveraging data to enhance your storytelling? Share your experiences and insights below!

Forget everything you thought you knew about B2B and B2C marketing. In a world where consumers are armed with more information than ever, generic marketing strategies no longer cut it. Consumers are craving more personalization in real-time. Marketing is not just about selling products, it's about building relationships, one personalized interaction at a time. Insert B2P, Business-to-Person marketing. Leveraging automation tools and CRM software enables marketers to track and analyze consumer behavior with more precision, allowing brands to engage with individuals directly and personally. Are you ready to ditch the old playbook and embrace the future of marketing? Connect with us to learn how your brand can make every interaction count and build relationships that last. #B2B #B2C #B2P #MarketingTransformation #TopRight

In today’s digital world, the power is in the hands of the consumer. With access to endless information, buyers make choices based not just on price but also on a brand’s values and responsiveness. As marketing and branding consultants, we need to embrace this shift. Focusing on transparency, authenticity, and accountability is key to building trust and loyalty. How are you adapting your marketing strategies for this consumer-driven landscape?

🚀 Marketing Tip: Embrace the power of personalization! In today's digital age, consumers expect more than generic messages. Use tools like marketing automation and CRM software to tailor your interactions and create deeply personal experiences. Remember, marketing isn't just about selling a product - it's about building a relationship. #MarketingStrategy #B2Pmarketing #TopRight #MarketinginAI

Customer loyalty is a powerful byproduct of brand storytelling. Authenticity, ruthless consistency, and staying true to your brand’s values are key to fostering long-term relationships. Contact us today to discover how brand storytelling can build customer relationships that last and drive long-term success. #CustomerLoyalty #BrandStory #Marketing #BrandNarratives #Storytelling

We're excited to introduce Vanja Bezbradica as the newest member to the TopRight team! 🎉 Vanja holds a BA in Political Science and a Master's in Marketing and Business Management. She brings value from her previous roles at marketing agencies, and we're eager to see the unique blend of expertise she offers. She is passionate about her new role, where she combines her expertise in political science and marketing to conduct in-depth market research. Her goal is to make meaningful contributions to economic development, and she finds great satisfaction in seeing her work drive positive change and growth in the industry. At TopRight, we are committed to building dynamic teams to help our clients excel, and Vanja is a fantastic addition. Get to know more about her and the rest of our team here: https://lnkd.in/dZuFfYrm #TopRight #EmployeeSpotlight #MeetTheTeam