TOP Worldwide reposted this
Just dropped another episode of TOP CMO, hosted by Ben Kaplan! In this episode, Ben dives deep with Adam Salgado, CMO of Heritage Grocers Group, who’s leading the charge in mastering multicultural marketing. 🥬Cultural Authenticity: Importance of respecting and understanding Hispanic and Latino cultural nuances in marketing. 🥬Localized Strategies: Tailoring marketing efforts to specific regions and subgroups within the Hispanic community. 🥬Community Relationships: The role of strong local engagement in building trust and customer loyalty. 🥬E-Commerce Growth: Embracing the shift to online shopping, accelerated by the pandemic. 🥬Culturally Relevant Promotions: Success of promotions like Lotteria that tap into cultural traditions. 🥬Loyalty Programs: Impact of effective loyalty programs on customer retention and engagement. 🥬Adaptability: The need for flexibility and responsiveness to changing customer needs and market trends. APPLE: https://lnkd.in/grDVSknS SPOTIFY: https://lnkd.in/gBkDwgJS Coming soon to YouTube. #heritagegrocergroup #heritage #adamsalgado #topcmo David Moser