Tortoise and Hare Software

Micro MSP Marketing: What It Is & Why You Need It Does your MSP struggle to gain traction and leads? Traditional marketing strategies can often feel overwhelming and ineffective, but the truth is that your website and branding don’t have to be overcomplicated to make a big impact. A South Florida-based MSP experienced remarkable success by focusing on the fundamentals with Tortoise & Hare Software. We created a simple yet effective website and refreshed their visuals, leading to measurable growth and increased lead generation. 📈 What is a Micro MSP Marketing Strategy? • Simple, Effective Website: Transitioned to WordPress for enhanced design and functionality. • SEO Fundamentals: Reviewed SEO data and analyzed competitors to create a data-driven strategy. • Visual Refresh: Updated graphics and copywriting for stronger messaging on social channels. • Optimization: Added essential plugins for SEO, site speed, and conversion tracking to boost performance. 🏆 Success Story: Tortoise & Hare Software's practical approach to micro MSP marketing empowered this IT provider to achieve sustained growth and market expansion without unnecessary complexity. Want to see how a straightforward marketing strategy can transform your MSP? Dive into the project overview! https://lnkd.in/esjeu4tM ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

What’s Shaping IT Demand? Leveraging The Latest Intel Google basically gives away the game (if you know where to look). Explore the real-world factors influencing the current state of demand for IT services today. Learn to use Google Trends to spot seasonal patterns, economic changes, and consumer behavior for valuable market insights that inform your marketing strategy and optimize your budget. 🌐 Key Insights Include: • Seasonal Trends: Learn why and when IT services are impacted by seasonality. • Economic Impact: Understand how economic slowdowns influence clients and metrics. • Search Data Analysis: Using Google Trends to help gauge the current state of IT demand. Ready to align with the latest MSP market demands? Read how to leverage Google Trends to your competitive advantage: https://lnkd.in/e5m-YtE5 ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

Discover How This MSP Raked In New Leads! ⚖️🚀 Are you struggling to stand out in a crowded market? Learn how one struggling MSP turned things around by narrowing its focus to the legal sector and launching a game-changing advertising campaign with Tortoise & Hare Software. 📈 Learn Their Secrets to Success: • Niche Mastery: See how honing in on the legal industry transformed their lead-gen strategy. • Compelling Messaging: Find out how crafting messages directly to legal folks won more leads. • Targeted Ads: Discover the targeted ad strategies that drove high-quality leads. • Multi-Channel Magic: Learn about the multi-channel approach that maximized their reach. The results? Within six months, targeted advertising generated 24 leads, 11 of which were marketing-qualified leads. Key technical SEO tweaks also increased web traffic by 500% over the same period. If you're ready to carve out your niche and grow your leads, this is your MSP growth roadmap! Get it here: https://lnkd.in/eecTxM7p ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

Are you looking to refresh your MSPs website? Tortoise and Hare can help. We've built dozens of websites optimized for lead generation and ongoing online marketing efforts and we can help you do the same. Learn more about our MSP marketing website offering. https://lnkd.in/e8Nkkh7Y ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

Struggling To Differentiate Your MSP? (Most Are!) 🧍🧍♂️🧍 Standing out in a competitive market requires more than just a logo and a tagline. It's about creating a memorable brand that entertains, resonates, and leaves a lasting impression on your prospects. A strong brand identity not only differentiates your MSP but also creates a feeling about your company that sticks. Think about it this way: Branding is the only thing that can let you charge $1,000 or $10,000 for the exact same thing. It’s about making your MSP easy to remember and providing some entertainment value in what can be a dry, impersonal, and mechanical field. Here’s how to build a brand that sets your MSP apart: → Articulate Your Brand Identity: Who are you, and what makes your MSP unique? → Craft a Compelling Message: Communicate your value proposition in a clear, concise, and impactful way. → Build a Cohesive Brand Experience: Ensure consistency across all touchpoints for a seamless brand experience. → Stand Out From the Crowd: Differentiate your MSP in a crowded marketplace and establish your expertise. Ready to separate from the competition and create a brand that your prospects will remember? Our latest article walks you through the process: https://lnkd.in/dun246Bf ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

In today’s episode, we’re switching things up as I chat with Steven about his impressive career journey, starting as an intern at Alltek and now running the content team here at MSP Camp. We look back on his early days, the challenges he faced, and how he developed the management and organizational skills that helped him grow within the company. From the lessons he picked up along the way to his unique approach to leadership, this is a fun and insightful conversation about how he’s made his mark in MSP Camp! If you want to see some of his awesome content and use it in your own marketing, check out MSP Camp at msp-camp.com. ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late-stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting, and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

Have a great weekend! ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

The Underrated Power of Page Builders for Your MSP! 🤑 MSP marketing teams need two things: agility and adaptability. That's why being able to update your website on the fly is a prerequisite for success. No-code page builder websites make web development accessible to everyone, allowing your marketing team to iterate on the fly and speed up your workflow. Instead of hamstringing your MSP with clunky web development, website page builders help: 🚀 Empower your team to make timely website edits. 🚀 Support rapid iteration for your latest campaigns. 🚀 Create one-click landing pages for new lead magnets quickly and easily. 🚀 Outsource tedious development work and focus on what matters. 🚀 Save hours troubleshooting bugs and managing technical complexity. Learn more about how page builders unleash the full creative potential of your MSP: https://lnkd.in/g24hjHhW ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

📉 Struggling To Generate Leads Online? You're Not Alone. 94% of MSPs share your pain, naming lead generation as their number one challenge! This ongoing struggle is a huge problem that can stall growth and hinder your long-term success. While generating leads online is an uphill battle, it is well worth the fight. Particularly, for savvy MSPs who want to separate themselves from the pack! If that sounds like you, these profitable tips can help boost your revenues and attract more customers online. This article includes 8 practical strategies you can start using today, including: 📞 Use A Phone Number Button As Your Primary CTA ✉️ Simplify Your Contact Forms 📊 Create An Exit Intent Offer And Present It Via Popup 🎯 Use Contextual Slide In Offers Ready to turn on your lead machine? Get started here: https://lnkd.in/eBwi2ifd ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices

In this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others’ experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your shoes. Whether you're just starting out or running a multi-million dollar MSP, the value of a peer group or mentor can’t be overstated. It’s not just about having a network; it's about having people in your corner who push you to reach your goals and hold you accountable when things get tough. If you're not a camper yet and want to be part of a community of like-minded MSPs, join camp at MSP Camp (msp-camp.com). ************************ Tortoise and Hare partners with mid-market MSPs to help them increase lead volume, scale revenues, and make their businesses more attractive to prospective buyers when it comes time to sell. Our marketing team tackles late-stage marketing problems that mid-market challengers face like multi-channel advertising campaigns, SEO, conversion rate optimization, performance reporting, and more. Apply for a free MSP marketing consultation today. #msp #msps #managedservices #manageditservices