TR Content Marketing’s cover photo
TR Content Marketing

TR Content Marketing

Marketing Services

Denver, CO 115 followers

Synthesizing SEO, storytelling, and lead generation for SaaS companies.

About us

You need a content strategy that goes beyond generic keywords and company announcements. Rely on a consultant who takes a metrics-driven approach to content marketing — integrating SEO, full-funnel messaging, and multi-channel distribution into a cohesive strategy that aligns with your brand.

Website
https://trmarketing.agency/
Industry
Marketing Services
Company size
1 employee
Headquarters
Denver, CO
Type
Self-Owned
Founded
2023
Specialties
content marketing, search engine optimization, demand generation, SaaS marketing, integrated campaigns, product marketing, copywriting, and conversion rate optimization

Locations

Employees at TR Content Marketing

Updates

  • Check out the new website!

    View profile for Traci Ruether

    Content marketing for B2B tech brands ✍ Expertise in video streaming and ad tech 🖥️

    Look ma, I got a new website! (a.k.a. I finally launched a grown-up website two years after starting my LLC.) Here’s the thing: I’ve been so busy creating content for the companies I consult with that I’ve neglected marketing myself. (And to think I used to judge agencies with a lack-luster digital presence.) The biggest barrier was my urge to DIY the whole thing. You know, an ‘eat your own dog food’ or ‘drink your own champagne’ situation. After all, I’m a content marketing consultant. So I should demonstrate my basic web skills by redesigning my own website too, right? 𝐖𝐫𝐨𝐧𝐠. I’m not a web designer. I’m a content marketer. And I’m really f*cking busy. So I hired the very best to make things pretty: Emily Court. That way, I could focus 𝘰𝘯 𝘸𝘩𝘢𝘵 𝘐 𝘥𝘰 𝘣𝘦𝘴𝘵: positioning, content, and SEO. The result is a solid collaboration. 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐫𝐚𝐜𝐢𝐫𝐮𝐞𝐭𝐡𝐞𝐫 𝐝𝐨𝐭 𝐜𝐨𝐦 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐲 𝐧𝐞𝐰 𝐬𝐢𝐭𝐞 𝐢𝐧 𝐚𝐥𝐥 𝐢𝐭𝐬 𝐠𝐥𝐨𝐫𝐲. AND THANK YOU, Emily, for making me look so cool. P.S. I actually tried to show my mom and she walked away mid-sentence. But that's OK. She's not my ICP. Or at least that's what I've been telling myself...

    • An image showing traciruether.com on a tablet and laptop to announce the website relaunch.
  • Great chatting with Jodie Madden, EVP of Consumer Marketing at Ibotta

    View profile for Traci Ruether

    Content marketing for B2B tech brands ✍ Expertise in video streaming and ad tech 🖥️

    My biggest learning 1.5 years into consulting? What works for one company might not do sh*t for another. The right marketing strategy for your company hinges on: 👨🎤 Who your customers are 📚 How they conduct research ♻️ What your sales cycle looks like 🤝🏼 Whether you're selling a product or service 🤼 The competitive landscape you participate in ...the list goes on. Just take it from Jodie Madden, SVP of Consumer Marketing at Ibotta. Her number one rule? Burn the playbook. #marketing101

  • Had a great conversation with the Linkflow team!

    View organization page for Linkflow

    3,380 followers

    Today, we're super excited to launch the first episode of our new series: Search and Revenue, where we sit down with leading experts in the digital marketing space to explore the latest trends and strategies shaping the industry. In this inaugural episode, our SEO Analyst, Daniel Horning, had the pleasure of speaking with Traci Ruether, founder of TR Content Marketing. Traci shares her invaluable insights into navigating the ever-evolving world of B2B SaaS marketing—especially in this AI-driven "digitalscape". 🌟 Key highlights from the Episode: 👉 The importance of creating content that resonates on multiple platforms, focusing on native consumption rather than simply chasing clicks. 👉How AI is changing the content marketing game and why human authenticity is more crucial than ever. 👉Traci's advice on leveraging unique perspectives to stand out in a crowded digital space. 👉The need for a robust content distribution strategy to maximize the impact of each piece of content. Traci shares some real gems in this episode—perfect for anyone navigating the twists and turns of digital marketing today. Give it a listen and share your two cents in the comments! #Linkflow #SEO #B2B #SaaS #DigitalMarketing

  • TR Content Marketing reposted this

    View organization page for Strategus

    3,104 followers

    In today's digital advertising landscape, navigating walled gardens is crucial. These closed ecosystems, controlled by tech giants like #Google, #Amazon, #Apple, and #Meta dictate everything from content visibility to ad monetization, posing significant challenges for marketers. 📊🔒 Our deep dive explores the strategies to overcome these barriers, particularly in the connected TV (CTV) space. We discuss the need for transparency, ways to circumvent vendor lock-in, and how to maximize your advertising reach across platforms. Read the full article to understand why mastering walled gardens is more essential than ever, especially with potential changes on the horizon. Click Here to Learn More → https://lnkd.in/evKk9YAM #CTV #ConnectedTV #Advertising #DigitalMarketing

  • TR Content Marketing reposted this

    View profile for Traci Ruether

    Content marketing for B2B tech brands ✍ Expertise in video streaming and ad tech 🖥️

    Here’s how to do a website redesign the right way: 🏅 Analyze competitors to solidify differentiators. 🏁 Work with leadership to align on brand positioning. 📈 Audit existing content to identify SEO opportunities. 🙋🏽♀️ Compile voice-of-customer data to define key personas. 💻 Use heat maps and analytics to understand user behavior. 🎯 Work all the insight into a holistic strategy that educates and converts. 𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐈’𝐦 𝐬𝐨 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 Strategus 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐫𝐞𝐥𝐚𝐮𝐧𝐜𝐡. We moved intentionally through each step, taking every consideration into account. The result is a cohesive website that speaks directly to customers — anticipating their needs in advance. This is also why ‘moving fast’ isn’t always the right approach. A good chunk of the work that marketing teams produce should be internal resources that ensure all customer-facing content is optimized and aligned. Bravo to the Strategus team for doing it the right way. And thank you to Rachel Dillon and Tyler Wise for having me along for the journey. I CAN NOT WAIT to watch traffic and conversions skyrocket! 🚀 #contentmarketing #b2bmarketing #seo

  • TR Content Marketing reposted this

    View profile for Traci Ruether

    Content marketing for B2B tech brands ✍ Expertise in video streaming and ad tech 🖥️

    Worried about getting penalized for duplicate content? According to Andy Crestodina — my all-time fave SEO and content marketing expert — you shouldn't be. 🤯 What does this mean? In addition to repurposing your blogs into videos on YouTube, carousels on LinkedIn, etc., you should also use LinkedIn as a syndication channel for republishing articles. I'm trying this ASAP and will keep y'all in the loop on how it goes. #SEO #contentmarketing #contentstrategy

    • A conversation between Traci Ruether and Andy Crestodina about duplicate content.

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