TradePending

Wouldn’t it be cool to send a personalized video with a digital brochure and know exactly when your customer opens it? We asked the team at Peacock Ford what they thought. Check it out.

When "value your trade-in" and "calculate your payment" buttons both surprise customers by dropping them into a chat. 🤦♂️

Now happening on Tuesday, March 25th at 2pm! Join David Bellevue, GM at Northampton VW, and Matthew Davis, CMO, TradePending, as we tackle: Too many call-to-action buttons Launching a buying center Cutting through the buzzwords Register here: https://bit.ly/4kuHRrr

A neighbor recently asked on our neighborhood email group, “I’m ready to sell an extra car I no longer need. Should I go to CarMax or Carvana?” The neighbor didn’t mention any local dealerships as an option. Why? How? What? The millions in advertising that CarMax and Carvana spend to build brand awareness around selling your car to them freakin’ works. When someone is ready to sell their car, they are top of mind. When someone is ready to sell their car, do you want to be competing with those two at the very last moment the people are making up their minds? Wouldn’t it be better to have your dealership be top-of-mind before that decision making process even begins? Of course it would, but how? If you’ve got the ad budget to promote your desire to buy cars or your buying center, by all means, spend the ad budget. That definitely works, and it’s your most expensive option, but it’s going to be really hard to outspend CarMax and Carvana. You can email and snail mail your customers every month asking them to trade-in. That message is going to get stale very fast and increase your unsubscribe rate or toss-in-trash-rate. Or you can provide them something of value every month, like the value of their car, and how it is changing over time. Carvana does this with Value Tracker, and you can do this yourself manually, or you can do it with our Value Watch product. Every single month of every year, they get an email from your dealership, with their car, truck, SUV, or minivan’s value, building that top-of-funnel brand awareness and ultimately customer loyalty. When they’re finally ready to trade-in or sell, you’re not having to compete with the national chains and every other dealer in your market, they’re coming to you.

CDPs, AI, and automation are reshaping the car-buying journey. Are you keeping up? David Belliveau, GM of Northampton VW, shares how today’s data tools can help dealers stay ahead. Save your spot: https://bit.ly/4kuHRrr

Video was hot in 2024, and spoiler alert: it still is. Stay cool. 😎

What's better, the trade-in range or the single price offer?

Get Better at Video, Sell More Cars. 🤷♂️ Join Dealership Video Academy for exclusive access to the "Getting Started with Video" guide. Inside: Essential videos every salesperson should send Best practices and common mistakes to avoid Ready-to-use scripts and templates A straightforward, downloadable guide to help your dealership succeed with video. Join here: https://lnkd.in/eAqr54Ys

Catch our CMO, Matthew Davis, live tonight at 8 PM EST on ATI Auto Business. He’s talking about the ROI of video marketing. Watch here: https://lnkd.in/en-JBwNu

See how Midland Honda DOUBLES service approval rates with Video: https://bit.ly/40U2aFL