Our 2025 Media Kit is available now! Reach out to put your brand in front of the most passionate backpackers anywhere.
We recently wrapped up our annual readership survey at Trails Magazine. If you listen to NPR at all, you understand the concept: Let's just survey our subscribers, readers, social media followers, etc. to get a sense of who they are and what they're looking for. And, now having two years of data to look at, my biggest impression this fall has been how consistent our readership is. We really know who Trails readers are. From one year to the next, demographics, details, interests, and adventure preferences and acumen have all been remarkably consistent. Long story short: Our readers are smart, well-educated, and good earners. They're geographically diverse. But most importantly, they're active and spend a LOT of time on trails. They're some of the most passionate backpackers imaginable and they're willing to spend on good quality stuff related to their chosen activity. We're lucky they've chosen us. We put some of the details from that survey into our 2025 Media Kit, which we just released in the last few weeks as well. We take pride in not being completely reliant on advertisers to keep the magazine afloat, but I'm also incredibly proud of the brand partners we have worked with so far. They represent the industry and are pillars of the backpacking world. And they understand the value of being present in front of our audience. Frankly, we may not have the biggest circulation around, but the people who we do touch are the absolute core of our space and they're consumers anyone in the backpacking industry should be interested in reaching. If you or your brand are interested in getting in front of the most passionate segment of the backpacking community, shoot me an email (ryan@trailsmag.net). I'd love to chat and send along the full media kit.