Trajektory

Check out another clip from Alex Kerr's conversation with Joe Dupriest of NextUp Ventures, where they dive into the key metrics every brand and team should track to measure the success of their sponsorships. Watch the clip below! For the full conversation, head over to our website. 👇 https://lnkd.in/gsXHnKDm

🏈 Week 6 National Football League (NFL) Sponsorship Recap 🏈 Check out the top teams, brands, and partnerships from this week (10/08/2024 - 10/14/2024)! The Highlights: 🚀 For the first time since the Bill Belichick era, New England Patriots topped Trajektory’s NFL power rankings with Gillette. (238% Increase WoW) 🚀 The San Francisco 49ers took home the largest victory of the season with over 53% more engagements than the second-place Pittsburgh Steelers. 🚀 The Los Angeles Chargers dominate TikTok, commanding 20.28% of all NFL TikTok engagements this week. 🚀 TNF on Amazon Prime was the most engaged with the game of the weekend, leading Lumen Technologies to take the #1 spot. This week in the NFL saw some standout moments on social media, with teams and players creating buzz across platforms. With Trajektory, teams and brands can track their value and engagements throughout the whole season. Visit trajektory.com/demo today. #NFLWeek6 #SponsorshipRecap #Trajektory #SponsorshipValuation

What an incredible night at the Leaders in Sport Awards Ceremony! We are thrilled to announce that Alex Kerr was named to the prestigious Leaders Under 40 Class of 2024, recognizing his outstanding contributions to the sports industry. We were honored to have been nominated for the Tech Breakthrough Award, and we want to extend our congratulations to the category winners. A huge thank you to the Leaders Week team and everyone who made this event so special. #LeadersWeek #LeadersUnder40 #Trajektory #InnovationInSports

📢 Want to Boost Your Sponsorship ROI? 📢 Our Brand Patch Playbook highlights the most important factors for brands and teams to maximize their sponsorship value. In the report, we take a deeper dive into Trajektory's 6 Key Indicators: size, text, simplicity, contrast, secondary logo usage, and controlled content. By optimizing all of these indicators, teams and brands can significantly increase on-screen time and value for their partners. In the report, you can discover how each element can elevate sponsorship ROI throughout the season. Download the full report here: https://buff.ly/3Tt9Vj3

Wishing all of our NHL partners the best of luck this season! 🏒🥅 Here’s to another year of exciting moments, powerful partnerships, and game-changing success. Let’s make this season one to remember! 🚀

🏈 Week 5 National Football League (NFL) Sponsorship Recap 🏈 Check out the top teams, brands, and partnerships from this week (10/01/2024 - 10/07/2024)! The Highlights: 🚀 Wii Console (yes, the Wii you know and love) came in 5th for the most engaged with brand this week after the Lions released a creative video calling out their win against the Seahawks. Watch it here: https://lnkd.in/gWW45e_7) 🚀 The Baltimore Ravens and M&T Bank topped the ranks this week for both top partnerships and team engagement, bringing in more than $116K for the brand and 3.1M engagements for the Ravens. 🚀 Ford Motor Company has continued to top the brand engagement rankings. The Houston Texans x Ford H-Town uniform partnership helped them quadruple their value from our Week 4 rankings. The NFL has continued to pump out some impressive content, engagements, and value over the past few weeks. We can't wait to see what happens next week. #NFLWeek5 #SponsorshipRecap #Trajektory #SponsorshipValuation

Ready to gain a competitive edge? Discover Industry Insights—our powerful new research and analytics feature that provides unparalleled intelligence on the sponsorship landscape. 📊 Industry Insights allows you to search for content from any team, including any brand, to track broadcast viewership, quantify social engagement, benchmark your performance to others in the industry, identify areas for improvement, and more. Dive deep into partnership performance, analyze social content success, and uncover hidden opportunities to maximize your sponsorship portfolio. With industry intelligence, you can: 🚀 leverage our industry-wide Social Content Search to view the post-by-post context on what content is working and what isn’t 🚀 benchmark broadcast viewership and social metrics across your market and/or teams in the NHL, NFL, NBA, MLB, MLS, and NWSL 🚀 discover who prospective brands are working with and measure their exposure across all leagues 🚀 track average broadcast viewership and get insights for 30-second broadcast slot values 🚀 get a clear view of engagements for your posts and other brands'/teams' posts across all social platforms and leagues 🚀 identify prospective brands that are already spending in the industry and identify areas for improvement Don’t miss out on this game-changing tool. Get a demo today at buff.ly/3ELIslh and elevate your strategy with data-driven decisions! 🚀 #IndustryInsights #SportsBusiness #Trajektory

We're #hiring a new Senior Data Engineer in Chicago, Illinois. Apply today or share this post with your network.

We're #hiring a new Customer Success Intern in Chicago, Illinois. Apply today or share this post with your network.

We're answering your most frequently asked questions about Trajektory’s sponsorship valuation software! 🚀 From how it works to how it can benefit your team or brand, stay tuned for expert insights and tips to get the most out of our platform. 💡📊 Today, we're starting off with questions about in-stadium valuations and how Trajektory collects data to calculate valuations. Have additional questions? Get a demo at buff.ly/3ELIslh