Transmit

"𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗧𝗿𝗮𝗻𝘀𝗰𝗼𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗧𝗿𝗮𝗻𝘀𝗺𝗶𝘁"⁣ ⁣ At Transmit, the most exhilarating aspect of our platform has always been our ability to seamlessly merge publisher content with brand advertisements 𝘪𝘯 𝘯𝘦𝘢𝘳 𝘳𝘦𝘢𝘭 𝘵𝘪𝘮𝘦. This unique capability unlocks dynamic, high-impact creative experiences, all without disrupting the personalized and precision-targeted media strategies our clients rely on.⁣ ⁣ As streaming media protocols evolve—particularly around latency and content rights management—so must we. And we have.⁣ ⁣ We’re excited to announce that 𝗧𝗿𝗮𝗻𝘀𝗺𝗶𝘁 𝗻𝗼𝘄 𝗼𝗳𝗳𝗲𝗿𝘀 𝗳𝘂𝗹𝗹 𝗗𝗥𝗠 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵 𝗛𝗟𝗦 𝗮𝗻𝗱 𝗠𝗣𝗘𝗚-𝗗𝗔𝗦𝗛. With this upgrade, clients can now leverage our complete suite of content monetization and advertising solutions while ensuring 𝘂𝗻𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝗻𝘁𝗶𝘁𝗹𝗲𝗺𝗲𝗻𝘁.⁣ ⁣ The future of secure, innovative, and profitable streaming starts now—powered by Transmit.

For years, media owners have faced a tough trade-off: protect their live streaming content from piracy or unlock the full potential of monetization. Generating meaningful returns on media rights requires more than just filling ad slots—it demands innovation with in-game ad formats. But integrating new technology has historically created friction with digital rights management (DRM) protocols, making it challenging to protect valuable content. That dilemma ends now. We made a commitment to develop first to market intellectual property, that removes the barriers between DRM and monetization. Our solution seamlessly integrates server-side ad insertion (SSAI) with DRM, unlocking new CTV-specific ad inventory without compromising content protection. We are very proud to officially announce this product release today - We’re the only platform on the market offering server-side in-game ad units that directly manipulate the manifest while safeguarding DRM. This allows publishers to dynamically monetize inventory both inside traditional ad breaks and directly within the action—driving new revenue without sacrificing content security. With this innovation, CTV broadcasters and Regional Sports Networks (RSNs) can confidently pursue profitability while maintaining robust anti-piracy protections. The future of live content monetization isn’t just here—it’s secure.

Many adtech providers that offer creative innovation in CTV share a major flaw: they’re based on client-side ad insertion (CSAI) with an SDK integration. At first glance, CSAI has some appealing qualities: it doesn’t require an integration with the content provider, and it allows publishers and advertisers to create custom ad experiences. However, when viewed more holistically, CSAI comes with several key drawbacks for CTV publishers, advertisers, and audiences. 1. Custom integrations are required for all player types and applications, which results in more upkeep for the content owner. With our SSAI (server-side ad insertion) configuration, every update and feature effortlessly flows downstream with no client maintenance required. 2. Their heavier technical load on the video player creates buffering and low response times, amounting to a poor user experience. 3. The ads they serve can be blocked by any common ad blocker. Considering 50% of internet users use ad blockers, this means much lower fill rates and drops in revenue. 4. They require costly and time-consuming custom ad experiences. Our SSAI in-stream solution accepts all standard ad formats, so no custom work is required even if the unit itself is a unique experience for the viewer. 5. Many SDK solutions are not compatible with the demands of live streaming. Altogether, these drawbacks make legacy CTV adtech solutions clunky and ineffective for advertisers, publishers, and audiences. Instead, advertisers and publishers should be looking for dynamic SSAI solutions. Transmit’s in-stream ad formats use SSAI while creating new inventory through unique ad formats that can scale. That’s what CTV adtech should do: make publishers more money while improving audience retention and the viewing experience. It’s a high bar, and most CSAI, legacy adtech solutions aren’t built to meet it.

There’s been a CTV gold rush over the past couple of years. But many adtech companies are just applying web tactics to TV monetization. Often when adtech companies say they’re rolling out “CTV ad units,” their technologies are built on outdated infrastructure and workflows. They’re not innovating for the medium — they’re taking what they’ve done on web display for 20 years and applying it to CTV. There’s a huge opportunity cost to this approach, especially when publishers’ margins are even slimmer due to expensive live sports rights deals. Web-style ads feel cheap when applied to CTV. It feels like publishers are just throwing a banner on the CTV experience — because, with legacy adtech partners, they are. In essence, these companies are just scraping money from publishers who need it while degrading the viewer experience. When CTV adtech products are truly made for TV, they respect the 30-second ad breaks that publishers have built their businesses as well as the integrity of the viewer experience while expanding monetization opportunities. CTV ad products must be intelligent enough to create incremental inventory without disrupting the backbone of the CTV ad business. For example, picture-in-picture formats during lulls in the action allow publishers to generate revenue that wouldn’t exist otherwise. But this is only a small piece of the larger puzzle. Traditional ad pods and in-stream formats should not be independent products but a singular, unified strategy, all of which works together. All inventory must be addressable and accept standardized formats to scale no matter when and where the ad opportunity is determined. Adtech has a ton of value to offer CTV publishers, but it has to be flexible and scalable for this specific medium. If it’s just a legacy product foisted onto CTV to capitalize on the gold rush, it’s not a sustainable solution.