Transmit

Transmit

Technology, Information and Internet

New York, New York 6,355 followers

Market leading technology that maximizes the revenue of the world’s most valuable streamed content.

About us

Transmit's software allows streaming platforms and broadcasters to monetize better by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. Manage, monitor and customize the ad experience in real time.

Website
https://transmit.live/
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2016
Specialties
social media, live streaming, media technology, Content Discovery, Content Mangement, Video Technology, Tune-in, Content Distribution, Content Promotion, SAAS, Data and Analytics, Real Time Marketing, New Media, Contextual Data, and Social Video

Locations

Employees at Transmit

Updates

  • View organization page for Transmit, graphic

    6,355 followers

    Our CTO, Michael Celona, introduces Transmit’s latest innovation: full DRM support for both HLS and MPEG-DASH. https://lnkd.in/ei-zt8HM

    View profile for Michael Celona, graphic

    Chief Technology Officer at Transmit.Live

    "𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗧𝗿𝗮𝗻𝘀𝗰𝗼𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗧𝗿𝗮𝗻𝘀𝗺𝗶𝘁"⁣ ⁣ At Transmit, the most exhilarating aspect of our platform has always been our ability to seamlessly merge publisher content with brand advertisements 𝘪𝘯 𝘯𝘦𝘢𝘳 𝘳𝘦𝘢𝘭 𝘵𝘪𝘮𝘦. This unique capability unlocks dynamic, high-impact creative experiences, all without disrupting the personalized and precision-targeted media strategies our clients rely on.⁣ ⁣ As streaming media protocols evolve—particularly around latency and content rights management—so must we. And we have.⁣ ⁣ We’re excited to announce that 𝗧𝗿𝗮𝗻𝘀𝗺𝗶𝘁 𝗻𝗼𝘄 𝗼𝗳𝗳𝗲𝗿𝘀 𝗳𝘂𝗹𝗹 𝗗𝗥𝗠 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵 𝗛𝗟𝗦 𝗮𝗻𝗱 𝗠𝗣𝗘𝗚-𝗗𝗔𝗦𝗛. With this upgrade, clients can now leverage our complete suite of content monetization and advertising solutions while ensuring 𝘂𝗻𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝗻𝘁𝗶𝘁𝗹𝗲𝗺𝗲𝗻𝘁.⁣ ⁣ The future of secure, innovative, and profitable streaming starts now—powered by Transmit.

  • View organization page for Transmit, graphic

    6,355 followers

    Our CPO, Scott Young, shares how Transmit.live is breaking new ground with a first-to-market solution that integrates DRM protection and SSAI technology. https://lnkd.in/egzXcaWh

    For years, media owners have faced a tough trade-off: protect their live streaming content from piracy or unlock the full potential of monetization. Generating meaningful returns on media rights requires more than just filling ad slots—it demands innovation with in-game ad formats. But integrating new technology has historically created friction with digital rights management (DRM) protocols, making it challenging to protect valuable content. That dilemma ends now. We made a commitment to develop first to market intellectual property, that removes the barriers between DRM and monetization. Our solution seamlessly integrates server-side ad insertion (SSAI) with DRM, unlocking new CTV-specific ad inventory without compromising content protection. We are very proud to officially announce this product release today - We’re the only platform on the market offering server-side in-game ad units that directly manipulate the manifest while safeguarding DRM. This allows publishers to dynamically monetize inventory both inside traditional ad breaks and directly within the action—driving new revenue without sacrificing content security. With this innovation, CTV broadcasters and Regional Sports Networks (RSNs) can confidently pursue profitability while maintaining robust anti-piracy protections. The future of live content monetization isn’t just here—it’s secure.

  • View organization page for Transmit, graphic

    6,355 followers

    Our CPO, Scott Young, breaks down the key differences between CSAI and SSAI—and what they mean for CTV adtech solutions and better ad performance.

    Many adtech providers that offer creative innovation in CTV share a major flaw: they’re based on client-side ad insertion (CSAI) with an SDK integration. At first glance, CSAI has some appealing qualities: it doesn’t require an integration with the content provider, and it allows publishers and advertisers to create custom ad experiences. However, when viewed more holistically, CSAI comes with several key drawbacks for CTV publishers, advertisers, and audiences. 1. Custom integrations are required for all player types and applications, which results in more upkeep for the content owner. With our SSAI (server-side ad insertion) configuration, every update and feature effortlessly flows downstream with no client maintenance required. 2. Their heavier technical load on the video player creates buffering and low response times, amounting to a poor user experience. 3. The ads they serve can be blocked by any common ad blocker. Considering 50% of internet users use ad blockers, this means much lower fill rates and drops in revenue. 4. They require costly and time-consuming custom ad experiences. Our SSAI in-stream solution accepts all standard ad formats, so no custom work is required even if the unit itself is a unique experience for the viewer. 5. Many SDK solutions are not compatible with the demands of live streaming. Altogether, these drawbacks make legacy CTV adtech solutions clunky and ineffective for advertisers, publishers, and audiences. Instead, advertisers and publishers should be looking for dynamic SSAI solutions. Transmit’s in-stream ad formats use SSAI while creating new inventory through unique ad formats that can scale. That’s what CTV adtech should do: make publishers more money while improving audience retention and the viewing experience. It’s a high bar, and most CSAI, legacy adtech solutions aren’t built to meet it.

  • View organization page for Transmit, graphic

    6,355 followers

    A lot of adtech companies have gotten into CTV in the past couple of years. Our CEO, Seth Hittman, weighed in today on how publishers can tell the difference between when modern adtech is made-for-CTV and when it is just legacy and made-for-web.

    View profile for Seth Hittman, graphic

    Operator/Investor

    There’s been a CTV gold rush over the past couple of years. But many adtech companies are just applying web tactics to TV monetization. Often when adtech companies say they’re rolling out “CTV ad units,” their technologies are built on outdated infrastructure and workflows. They’re not innovating for the medium — they’re taking what they’ve done on web display for 20 years and applying it to CTV. There’s a huge opportunity cost to this approach, especially when publishers’ margins are even slimmer due to expensive live sports rights deals. Web-style ads feel cheap when applied to CTV. It feels like publishers are just throwing a banner on the CTV experience — because, with legacy adtech partners, they are. In essence, these companies are just scraping money from publishers who need it while degrading the viewer experience. When CTV adtech products are truly made for TV, they respect the 30-second ad breaks that publishers have built their businesses as well as the integrity of the viewer experience while expanding monetization opportunities. CTV ad products must be intelligent enough to create incremental inventory without disrupting the backbone of the CTV ad business. For example, picture-in-picture formats during lulls in the action allow publishers to generate revenue that wouldn’t exist otherwise. But this is only a small piece of the larger puzzle. Traditional ad pods and in-stream formats should not be independent products but a singular, unified strategy, all of which works together. All inventory must be addressable and accept standardized formats to scale no matter when and where the ad opportunity is determined. Adtech has a ton of value to offer CTV publishers, but it has to be flexible and scalable for this specific medium. If it’s just a legacy product foisted onto CTV to capitalize on the gold rush, it’s not a sustainable solution. 

  • View organization page for Transmit, graphic

    6,355 followers

    Transmit is excited to announce a new partnership with World Poker Tour® (WPT®) and global streaming media company Plex to become the first SSAI provider to introduce dynamic in-stream ads on Plex FAST channels. This partnership enables FAST channels to unlock new revenue potential while providing brands immersive advertising opportunities, seamlessly integrated within the viewer experience.

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  • View organization page for Transmit, graphic

    6,355 followers

    We are honored to announce that Transmit Live has been shortlisted for three categories at the prestigious SportsPro OTT Awards: Best Emerging Tech Company, Innovation of the Year, and Tech Solution of the Year. These nominations reflect our commitment to providing transformative cross-screen video publishing and monetization solutions for digital networks and content owners. By creating new premium inventory and revolutionizing in-content ad experiences, we continue to set the standard for ad-supported streaming. We’re excited to be recognized for our team’s focused efforts in driving innovation in the future of OTT streaming technology!

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  • View organization page for Transmit, graphic

    6,355 followers

    We are honored to be named a finalist for Digiday’s Technology Awards in the “Best Monetization Platform for Publishers” category. Transmit’s marketing leading technology platform is changing the landscape by enabling streaming platforms, OEMs, and rights owners, to unlock new streams of revenue through innovative ad solutions seamlessly integrated into the viewing experience. https://lnkd.in/eBzf8y24

    Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists 

    Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists 

    digiday.com

  • View organization page for Transmit, graphic

    6,355 followers

    NEWS: Transmit and ReachTV have announced a strategic partnership to revolutionize advertising in live sports programming. Leveraging Transmit's market-leading technology platform, ReachTV will enhance ad experiences within its extensive network, reaching over 50 million viewers monthly across more than 750 venues, 2,400 airport gates, and 500,000 hotel rooms across North America. Stay tuned as we continue to drive innovative solutions to deliver seamless and effective ads without disrupting your favorite live sports. https://lnkd.in/ePhMYiGq

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  • View organization page for Transmit, graphic

    6,355 followers

    Exciting News! We're thrilled to welcome Leslie Falbo as our new VP of Publisher Development at Transmit! Leslie brings a wealth of experience in the FAST ecosystem, with a proven track record in driving revenue growth, optimizing profits, and managing complex commercial challenges. At Amagi Corporation, she led cross-functional teams to launch innovative offerings to maximize profit and generate new revenue streams. She was also integral in creating CONNECT, the first FAST end-to-end marketplace, which now hosts over 500 linear channels and 50+ platforms. Additionally, she oversaw key partnerships across the US, Canada, and LATAM. Her expertise in collaborative leadership and market understanding will be invaluable as we continue to innovate and grow at Transmit. Welcome to the team, Leslie Falbo!

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  • View organization page for Transmit, graphic

    6,355 followers

    We are thrilled to announce the launch of our new website at Transmit.Live. Designed to showcase insights around the work we’ve done to transform viewer interruptions into engagements, we remain committed to serving best-in-class technology that creates premium additional inventory and revenue during live events for our incredible partners, while offering an enjoyable experience for viewers. Visit our new website to discover how Transmit Live is setting a new standard for ad-supported streaming experiences.

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Funding

Transmit 4 total rounds

Last Round

Series unknown

US$ 7.8M

See more info on crunchbase