TribalVision

Mastering the relationship between sales and marketing teams starts with scheduling regular meetings. Whether you're gathering on a monthly or quarterly basis, these meetings can: 📊 Reveal insights on lead quality from various channels 📈 Highlight what content resonates most with prospects 💡Evaluate strategy effectiveness and make real-time changes Start bridging the gap between sales and marketing today, and see results as early as tomorrow. #TribalVision #MarketingMeetsSales #TeamSynergy #Marketing #Sales

One of the most valuable lessons marketing teams can learn from sales teams lies in their conversations with prospects. These discussions uncover key questions and concerns that potential customers face. 💡So, how can marketers leverage this information effectively? By crafting marketing assets and emails that speak directly to these common issues, we can support sales representatives and engage prospects before they even voice their concerns! #TribalVision #MarketSmarter #Sales #Marketing #Strategy

Last week our Director of Marketing Technology, Patrick Adams, brought his team to HubSpot's Inbound 2024 conference in Boston, MA! Listen in to hear from Patrick on key takeaways and what to expect in marketing tech over the next year. #tribalvision #hubspot #inbound24 #marketingtechnology #ai #strategy

B2B Marketers - are you having difficulty managing goals between sales and marketing teams? Check out our tips to ensure your lead-generation and lead-closing efforts are successful! 📈 ▶️ Kick off with an "Alignment Agreement" that documents the key aspects of your campaign and clearly outlines target audiences, overall goals, and outreach ownership. Getting aligned early and often ensures clarity and accountability across the board. Have questions? Let's team up to make your next campaign a smashing hit! 💪 #TribalVision #MarketingTips #CampaignLaunch

Leveraging TikTok for App Promotion campaigns? The time has come to update to SKAN 4.0. While the shift may bring 4-5 days of volatile results, your campaigns will ultimately reap the benefits, including longer conversion windows, better data accuracy, and exclusive TikTok reporting enhancements. 🔥 Pro tip: Avoid making sudden changes to your campaign budgets during the transition—it can cloud performance analysis. Be patient, stay the course, and expect short-term fluctuations in your CPA! #TribalVision #DigitalMarketing #SKAN4

Join us in congratulating one of our Account Directors, Whitney Bonham, on 9 amazing years at TribalVision! 🎉🙌 Her dedication, passion, and strong moral compass greatly impact her clients, colleagues, and community. Whether she's working closely with clients, planning top-notch trainings, or lending a hand to her teammates, she gives 110% every time. Whitney, you're a true leader, and your hard work never goes unnoticed. Thanks for all you do! #TribalVision #Leadership #Congrats

Reddit, Inc. just launched Lead Generation Ads powered by a Zapier integration. This new ad format allows advertisers to collect high-quality leads directly from the platform, making it easier than ever to connect with potential customers. 🎯 With this integration, you can now send leads directly to your CRM system, improving 'speed to lead' time and automating lead segmentation and outreach processes. 💻 Don't miss out on this opportunity to drive more conversions and grow your business on Reddit! https://bit.ly/3y9qkC1 #TribalVision #RedditAds #LeadGeneration

🎉 We're thrilled to announce our partnership with Strobes & More, a leading distributor and installer of mission-critical products for law enforcement, fire, EMS, and other emergency vehicle aftermarket suppliers. Our first major initiative with Strobes & More was their July 4th sale, which ran from July 4th to July 7th. We supported them by building out email and SMS promotional campaigns that highlighted the sale and provided them with coupon codes. In addition, we updated their Google Ads campaigns to help promote the sale, leading to a 14x return on ad spend (ROAS) during that time period! 📈 We're proud to be working with Strobes & More to help them grow their business and reach more customers. Stay tuned for more exciting updates! #StrobesAndMore #TribalVision #NewClient

Big news from LinkedIn! They've just launched Connected TV (CTV) ads, giving brands access to their massive audience of one billion professionals through streaming publishers, devices, and smart TVs. 📺 To get started, simply create a brand awareness campaign in LinkedIn's Campaign Manager and select CTV as your ad type. For best results, stick to 15-30 second video ads, use broad audience targeting, and leverage LinkedIn's brand safety features like allowlists and blocklists. 🛡️ Ready to take your LinkedIn advertising to the next level? Try out CTV ads today! 👉 #TribalVision #LinkedInAds #ConnectedTV #DigitalMarketing

🚨 Important Google Ads Update! 🚨 Starting August 30th, Google Ads is rolling out a new interface design that will change the way you manage your campaigns and view your data. 🛠️ 📉 Here are the key changes: 1. Campaign and ad group management will now take place at the top of the Google Ads platform, rather than being listed on the left side of the panel. 2. Conversion tracking events are no longer listed under "Tools and Settings." Google has created a dedicated "Goals" button where all conversion events will live. 3. Search term reports are no longer listed under the "Keywords" tab. You can now find your search term reports by clicking on "Insights and Reports." 4. Google has added a new feature called "Dashboards," which allows you to create custom reports within the platform. Dashboards lets you visually create and analyze your data with set time ranges and filters. Stay tuned for more updates and make sure to familiarize yourself with the new interface to ensure a smooth transition. #TribalVision #GoogleAds #Google #InterfaceUpdate