tristan michele™ marketing

What’s the secret sauce behind a brand’s success? According to our founder, Tristan Simpson, MBA, it’s all about the backstory. 👀 In her recent feature with AndNowUKnow, Tristan shares how building powerhouse brands like Smart & Final, Ready Pac Foods, Inc., and Sunkist Growers has always been about human connection, authenticity, and keeping a pulse on industry trends—including the growing impact of AI. Check out the full article to hear more about her unique approach to branding and why "everyone is a marketer." Read the full story here: https://lnkd.in/devtsRvw #freshproduce #produceindustry #marketinginsights #AI #brandstory

Did anyone else see Goldfish on the runway at New York Fashion Week? 👗👜🐟 This clever product placement shows how brands can integrate themselves into unexpected spaces to spark conversation and engage new audiences. What do you think? Is this an effective way to reach new audiences? ⬇️

As rent becomes increasingly burdensome for many Americans, Vitaminwater is stepping up with an innovative solution: they’re offering a year of free rent and custom design services to five lucky individuals. 🏠✨ From a marketing perspective, this campaign is a standout example of how brands can effectively tap into current consumer pain points and trends. And Vitaminwater is not only addressing a significant financial concern with this campaign but also capitalizing on the emotional desire for vibrant, uplifting spaces piggybacking off the #dopaminedecor trend. It’s a strategy that not only enhances brand visibility but also integrates Vitaminwater’s product in a meaningful way. Get the full story from Marketing Dive here: https://lnkd.in/gkB3f_gC #painpoints #creativecampaigns #beveragemarketing #consumerhabits

Think social media is just for B2C? Think again! It’s a dynamic tool for #B2B businesses too, offering unique opportunities for growth and networking. In fact, 90% of B2B marketers claimed to have distributed content on social media platforms in the last 12 months, making it the most widely-used distribution channel (Content Marketing Institute). And it’s increasingly becoming a critical piece of marketing strategy – According to Wpromote, half of B2B marketers claim that social media contributes most to achieving top-of-funnel goals, and around 46% agree that social media contributes most to bottom-of-funnel goals more than any other channel. LinkedIn itself has implemented B2B-focused features in the last few years including custom CTA buttons for websites or services, new direct messaging options for business pages, and enhancements to their paid advertising platform. So, how does your B2B business primarily use social media? Cast your vote and share your success stories or challenges in the comments. #B2BMarketing #DigitalAdvertising #ChannelDistribution

Are celebrities going back to school? Celebrities and executives alike are clamoring to join Harvard Business School’s $12,000 program on building entertainment empires, led by marketing guru Anita Elberse. The course blends celebrity star power with business acumen, creating a unique learning experience that’s as much about networking as it is about strategy. With case studies featuring everyone from MrBeast to Beyoncé, this class is shaping the future of celebrity branding. Read more here: https://lnkd.in/gBWAjN_K #celebritymarketing #marketingcourse #celebritybranding

The food and beverage industry is buzzing with activity in 2024, and this report dives deep into the major mergers and acquisitions shaping the market. From Campbell's compelling story post-Sovos deal to the recent Mars and Kellanova sale for $30B, and how Tropicana Brands Group is juicing up its business after PepsiCo's $3B sale—this report covers it all. 🔍 Get the full report from Food Dive here: https://lnkd.in/gkB3f_gC #mergersandacquisitions #industrynews #foodindustry #packagedgoods

We see it every day on countless products at the grocery store - the black and white Nutrition Facts label. But have you ever stopped to think about the story behind it? 🍎 This fascinating article dives into the history of the label, revealing it's more than just a list of nutrients. It's a reflection of how we view food and health in the US, constantly adapting to public health priorities. 🥬 This story reveals a key takeaway for marketers and the need for transparency when it comes to promoting products. Today's health-conscious consumers crave clear information about what they're eating. Highlighting the natural goodness of fruits and vegetables through packaging and marketing materials can be a powerful tool. Read the full history here: https://lnkd.in/g-8PiQqe #BrandMarketing #NutritionFacts #ProduceIndustry #RetailMarketing

As grocery shelf space becomes more competitive, brands are feeling the squeeze—literally. With grocery stores reducing unique products by nearly 9% since 2020 and store brands gaining ground, companies like Conagra Brands and CELSIUS Holdings, Inc. are finding new ways to stand out. Interestingly, some brands are investing more in packaging and technology to extend product shelf life, all in a bid to secure that prime spot. It's a reminder that you must perform and remain visible on the shelf is as vital as ever in retail. With supermarkets becoming more selective and store brands on the rise, how brands adapt will determine their success. Read the full story from The Wall Street Journal here: https://lnkd.in/e5HiEXaE #RetailSales #ConsumerHabits #ConsumerInsights #GroceryStore

Are we time-starved, craving convenience or just lazy haha? 😅 We’re seeing a shift in how consumers approach their grocery shopping, especially when it comes to fresh-cut produce🍉 According to Barons Market Senior Vice President Rachel Shemirani, shopping habits have indeed changed over the past few years. While shoppers often cut back on alcohol and produce to save money, value-added and fresh-cut produce continue to see substantial growth. This insightful article dives into why this trend is here to stay. Barons Market along with other retailers are investing in expanding their fresh-cut and value-added produce sections. As Shemirani points out, “Customers have very long memories of what their total basket should cost when they go to the grocery store,” emphasizing the importance of value and quality. This investment is crucial, as customers seek convenience without compromising on freshness. 🥬 Read the full article here: https://lnkd.in/gZqcx6-b #ProduceIndustry #IndustryTrends #ConsumerHabits #GroceryStore

Picture this: Your favorite holiday is coming up. You're preparing the decor, making plans with family and friends, and watching your favorite holiday movie on TV. But a commercial comes up! Which one is it? Odds, it involves some holiday food. Am I right? Holiday marketing and food are intertwined; as we all know, food plays a significant role in creating emotional connections and memories during any holiday season. Intrigued? Lori Taylor, CarrieAnn Arias, KAREN NARDOZZA, and I discuss the role of holiday marketing and food in the latest episode of The Produce Moms Podcast, "Holiday Hungry: How Food Brands Feast on our Festivities." And it's out now! Take a listen: https://lnkd.in/gXsDhUXn #produce #holidaymarketing #marketinginsights #podcast