Truly Creative

Pass the ketchup! We’re proud to share our new design refresh for Alexia Foods. With elevated photography, vibrant colors and natural textures, the new packaging conveys the culinary quality of these delicious sides. See the full redesign here: https://lnkd.in/gmxWRDi8 Many thanks to our Alexia brand partners Mattie Hays, MBA Hays, Katie Bartholomew, Rebecca Moore and Kara Carpenter, as well as Noel Barnhurst, photographer. #cpg #packagedesign #trulycreative #packageredesign #packaging

Making a Splash with a Fresh New Look for Epoca Banana Milk When Epoca asked us to reimagine their Banana Milk brand positioning and package design, our goal was to evoke a sense of playfulness that resonated with both children and adults alike. The result is a contemporary design that captures the essence of the product while sparking childlike joy. For the full case study please visit our website at https://lnkd.in/gbamvNxe

Our very own Carrie Dufour is featured in the latest issue of North Bay Woman magazine (pg. 14). Read on to discover how she leverages strategy for our clients, their consumers and our own office culture. https://lnkd.in/eUzVyiqR

🏆 We are delighted to announce that our Tai Pei logo and package redesign has been honored with a 2024 Graphic Design USA American Package Design Award™. This award celebrates the role of packaging in forging connections at the moment of truth before, during, and after the sale. Our redesign elevates Tai Pei’s bold, flavor-forward foods, infusing a modern and youthful feel. The project can be seen online and is featured in the GDUSA Magazine Design Annual. Thank you to our Truly Creative team and to our wonderful partners at Ajinomoto Foods North America, Inc.! Check out the links below to see all the creativity and winners online at gdusa.com. #packagedesignawards #packagedesign #logoredesign #gdusa #trulycreativepackagedesign #trulycreative #cpg

There are many ways to reduce your packaging footprint. Here's a glimpse at how 7 brands are navigating this journey.

This just in...

Expo West is almost here, and we're excited to be attending! If you'd like to meet up, please reach out to Carrie Dufour. If you're not attending but wish you were, let us know, and we'll be sure to give you a run-down. #expowest #expowest2024 #trulycreative #naturalfoods #packagedesign #cpg

🌟 Introducing Our New Design Director, Erika Krieger! 🌟 We are thrilled to introduce Erika Krieger, who joins the Truly team as our new Design Director. Erika has spent over 25 years in the design field, gaining invaluable experience at renowned firms like Landor Associates, Deutsch Design Works, Sterling Brands, and, most recently, The Clorox Company. Erika's passion lies in helping consumer packaged goods (CPG) brands communicate their stories effectively through thoughtful and highly creative designs. Her extensive experience in the industry has not only honed her creative prowess but has also cultivated a deep understanding of brand strategy, market dynamics, and the evolving needs of consumers. In her role at Truly, Erika will collaborate with our talented designers to inspire solutions that align with strategy and resonate with shoppers. Her leadership will undoubtedly strengthen our design offerings and help our clients create lasting brand impressions. When she’s not immersed in the world of design, you might find Erika out on her road bike, cooking, diving into a good book, or enjoying precious moments with her two teenage sons. Please join us in welcoming Erika Krieger to the Truly family. 🎉 Want to know more? Here’s some insider info on Erika… 👉 Mark Twain is one of her ancestors. 👉 She had a pony when she was a child. 👉 She grew up a a house designed by Smith & Williams Architects that made the cover of Sunset Magazine in 1961.

Say 👋 to Annika Greenawalt, our dynamic Design Intern, bringing her unique talents and fresh viewpoint to Truly Creative! Annika is a recent graduate from Sonoma State University and College of Marin. She has a degree in Business Marketing and a certificate in Multimedia Studies, Graphic Design. To learn more about her journey and experience, we asked Annika a few questions… 🅠 Why did you choose Truly Creative for your internship and how do you like the experience so far? I chose Truly Creative for my internship because I have always been such an involved consumer; always noticing new packaging on the shelves and appreciating how businesses are constantly coming up with new strategies to increase sales. I am particularly enjoying package design and branding because it combines my two passions; marketing and graphic design, and I have learned more about how It really takes both, to get to the final product. 🅠 What surprised you about our studio and the work we do? Everyone in the office is so wonderful and has been so helpful in guiding me through every assignment. I was surprised by how much goes into package design and how many steps there are to get to the final product. Everyone here is so thorough and completes every job with so much attention to detail and care. 🅠 What’s been the highlight of your internship so far? The highlight of working here has been just how welcoming and helpful everyone has been. I have loved every aspect of the internship from detailed Photoshop editing, to updating the website, and setting up photo shoots. 🅠 What are 3 things that might surprise people about you? I was a vegetarian for 8 years starting at age 7. I collect rare plants and own over 30 plant varieties. I donate white blood cells to science. 🅠 What do you like to do outside of work? When I’m not working I enjoy cooking, spending time outdoors with family and friends, and taking care of my many houseplants.

Meet Emma Williams, our über talented Senior Designer who recently celebrated 10 years at Truly Creative! 🎉 Emma started at Truly as an intern while earning her BFA in Graphic Design at Cal Poly. After graduating with honors in 2013, she officially joined the team. Emma is extremely talented in a broad range of disciplines from traditional print design to photography and web design. Emma also leads our various pro-bono and community engagement initiatives. When she’s not helping to make our clients' dreams a reality, you’ll likely find Emma knitting, reading, or hiking. 3 things about Emma that may surprise you:        🇬🇧 She was born in England        🏒 She played ice hockey growing up        ✍️ She wrote two novels over the pandemic Please join us in congratulating Emma on her 10-year anniversary!