Bunce

Segmented campaigns are targeted marketing efforts designed for specific customer groups based on shared traits like demographics, behavior, or interests. Instead of a generic message, businesses deliver personalized content to different segments. For instance, a fintech company might categorize its audience into sign-ups, loyal customers, and inactive users, sending tailored messaging to each group. These campaigns boost engagement, improve customer retention, and increase conversions by aligning messages with the unique needs of each segment. When done well, segmentation enhances the customer experience and leads to better marketing results.

Personalization isn't about creating different products for different people. It’s mostly about giving each customer a different feeling about your product or service. Swipe to view some key learnings from our E-book. To get the E-book, click the link below. https://lnkd.in/dwiPGZTk #personalization #customerretention #customerloyalty

Acquiring a new customer costs 5X more than retaining an existing one(OutboundEngine). Yet, most brands still focus on chasing new leads rather than nurturing lasting relationships. How do you build customer relationships that don’t ghost you after signing up? Our Ebook- A CMOs Guide to Building Lasting Customer Relationships Through Personalization, breaks it all down—use cases, insights, and proven personalization strategies from marketing experts. Get your free copy today. Let’s turn transactions into lifelong connections https://lnkd.in/dkW6-5G2

User profiling in marketing is the process of collecting and analysing customer data to create a detailed customer persona, which helps businesses better understand their customers. The data collected includes; demographic data, behavioural data, firmographic details in B2B context and psychographic details. Businesses can successfully segment their customers and deliver personalized marketing by properly leveraging user profiling.User profiling plays an important role in improving retention rate, optimizing customer engagement and personalization. We recently wrote an ebook on how CMOs can leverage personalization to build lasting relationships. If you haven’t gotten it yet, click the link below to download it. https://lnkd.in/dkW6-5G2

Personalization is not a nice-to-have. It is the key to lasting customer relationships, but how can CMOs leverage it effectively? In our ebook, we break down how businesses can craft successful personalization strategies, with authentic usecases of brands who have used personalization to drive growth. Get a copy here.👇🏽 https://lnkd.in/dkW6-5G2

Data is the driving force behind modern marketing, with some of it coming directly from your customers and other parts sourced externally. Let’s clarify the differences and similarities between first-party and third-party data. First-party data is information that you collect directly from your customers through methods such as surveys, website interactions, app usage, and email engagement. This type of data is considered the most reliable and privacy-friendly. First-party data is particularly effective for personalization, loyalty programs, and customer retention. In contrast, third-party data is gathered from external sources that don’t have a direct relationship with the customers. This data is collected from various platforms and helps businesses target a broader audience. However, it tends to be less accurate and harder to verify. Both types of data are used to understand customer behavior, improve marketing strategies, and adhere to data privacy regulations. A helpful tip is to use first-party data for personalization efforts and third-party data to expand your reach to a wider audience.

The wait is finally over! Yesterday, we launched our e-book in collaboration with Kora This e-book provides expert insights on personalization strategies that will help you enhance your customer retention efforts. Inside, you’ll discover: - Why personalization matters - How to develop an effective personalization strategy - Use cases demonstrating how leading brands like Spotify, PiggyVest, Risevest, Kuda, and Amazon utilize personalization to foster connections, build customer loyalty, and drive revenue. Click the link below to get your copy, and don't forget to share it with your friends in marketing! https://lnkd.in/dwiPGZTk

Personalisation can help you stand out from your competition, connect deeply with your customers and drive revenue. We partnered with Bunce to write this free guide on building lasting customer relationships through personalisation. It contains expert insights on building an effective personalisation strategy from Edidiong Ekong, a seasoned marketing manager, Paul Ayuk, CEO at Bunce and Nnenna Orji, Product Specialist at Kora. You’ll also get insights into how brands like Piggyvest, Kuda, Risevest, Spotify, and Amazon use personalisation to drive customer loyalty and growth. Get it here: https://lnkd.in/dkW6-5G2 

We’ve been working on something special and we’re partnering with a leading Fintech company for this project. Could you take a guess on what it’s about? Think personalization, engagement, and automation! Stay tuned and keep your notifications on.😉

Word of the Week: Behavioural Targeting This is a strategy in marketing that uses customers' actions, inactions, preferences and online behaviour to deliver personalized messages. This involves tracking customers' interactions such as; website visit, transaction history, email engagement, app usage etc. By analyzing these patterns, businesses can segment their audience and tailor their marketing efforts to match specific interests, preferences, and intent. Businesses that leverage behavioural targeting can build stronger customer relationships by delivering more relevant messaging at the right time, creating a seamless customer journey that feels personalized rather than intrusive.