Opine reposted this
Only correct way to introduce an SE: "This is [First Name, Last Name] who has led many successful customer implementations and is here to help." All of these other well-intentioned SE introductions have lower win rates: 1. "This is MY Sales Engineer..." 2. "They are the techie/smart one." 3. "They can answer any question you have." Even the most thoughtful reps accidentally relegate SEs to the back seat, brought in only for demos or technical questions. But this ends up costing them valuable deals and insight. ❌ Reducing SEs to “demo side-kicks” boxes them out of discussing business value. ❌ Calling SEs out as "infallible technical wizards" makes the SE↔️Customer relationship transactional and performative. (No one can know everything that might pop up with a customer's environment.) ✅ SEs can deliver detailed, value-based stories, not just answer technical specs. (There's AI for that now) ✅ SEs can offer unique insights into customer pain points to build empathetic champions, while collecting strategic product feedback. When SEs are set up correctly, with an implication that they will collaborate and consult, teams win more. (And so do the customers)